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Stella McCartney
Stella x Taylor Swift Fashion Collaboration | 2019-2020
Stella x Taylor Swift was a 2019 collaboration between Taylor and Stella McCartney, a fashion designer, and daughter of Paul McCartney. The clothing line consisted of many limited edition items including shirts, sweatshirts and even a water bottle, all with the vision of being environmentally friendly. Each item came with a digital Lover (2019) album download.
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Background
Discussed in Vogue’s September 2019 issue, the partnership came about after Taylor and McCartney met at one of Taylor’s concerts in London:
«When I started spending more time in London, Stella and I would go on walks, have cocktails, and talk about life. So when it came time to write this album, I name checked her in one of my songs, and when I played her the album, I said, ‘Should we do something?’»
For McCartney, the opportunity to collaborate with Taylor was a no brainer. “I couldn’t believe that my name is in a Taylor Swift song (what?!?) and after Taylor played me the entire album it gave me such incredible inspiration for the collaboration and it really revolved around the music. When Taylor asked me, or even thought to come and do this with me, what I love is how we really complement each other in what we generate creatively together.”
Announcement at the Lover's Lounge
The entire collaboration was presented on August 22, during Taylor’s “Lover’s Lounge” Livestream on YouTube. The entire product range was produced up to McCartney’s standards of sustainability; meaning no fur or leather products, in addition to eco-aware manufacturing processes. “At Stella McCartney, we are so serious in how we manufacture and how responsible we are,” the designer said. “We are always looking at sustainability and not killing animals, it means we have such a serious undertone in the everyday runnings morally of how we conduct ourselves as a brand. So I always have to counter that with having a lightness of heart and have a sense of humor and not make people feel terrible.”
"Stella x Taylor Swift" Clothing Line
