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Album Eras

Taylor Swift Era

2006-2008

At 16, Taylor started her career as an unlikely contender. The country-music business didn’t yet see the point in courting younger listeners. But Taylor quickly established herself as one of Nashville’s brightest stars...

Fearless Era

2008-2010

It was Taylor’s second studio album, Fearless, that transformed her from Taylor Swift “The Artist” into Taylor Swift “The Phenomenon”...

Speak Now Era

2010-2012

In 2010, Taylor had something to prove: People were skeptical if she, a teenage girl, was actually responsible for the impeccable lyrics in her songs. So she decided to write her next album solo...

RED Era

2012-2014

In 2012, Taylor was 22 and rapidly becoming an icon of her generation. Even though at times she was unsure where she wanted to go in life, she managed to grow up with a bona fide classic in RED...

1989 Era

2014-2016

In 2014, Taylor relocated to New York City. Her music reflected this change. 1989 turned out to be so successful that Taylor became an unrivaled power broker who brought music’s overlords to heel...

reputation Era

2017-2018

Around July 2016, it became an almost universal trend to hate Taylor. Severly hurt, she completely disappeared from the public eye until late 2017. This marked the dawn of her reputation era...

Lover Era

2019-2020

In 2019, Taylor was crowned the "Artist of the Decade." As the 2010s slowly came to a close, she was one of the most accomplished musical acts of all time and started using her industry clout to fight for artists’ rights...

folklore & evermore Era

2020-2021

When the Covid-19 pandemic swept in, Taylor was left with her privacy, as lockdowns shuttered us all into our homes. She used this time to shift musical genres once again and created her most acclaimed work yet...

The Eras Era

2021-present

The "Eras Era" was launched in 2021, as Taylor started re-recording. It became an event so culture-engulfing it turned songs from her past into some of the biggest hits of the 2020s decade. And Taylor Swift into Pop Culture itself...

Midnights Era

2022-2024

With the release of her tenth studio album, Midnights, Taylor became more universally loved than ever before. Something unique was happening: Welcome to Taylormania...