Lover August 23, 2019 This article is about the album. For its title track, see Lover (song).Lover is Taylor’s seventh studio album. It was released on August 23, 2019, through Republic Records. It is her first album to be released under the label since her heavily publicised departure from Big Machine Records in November 2018.
Taylor’s seventh studio album Lover, released in August of 2019, was both a warm break from the darkness of reputation (2017) — which was created during a wave of negative press generated by her public clash with Kanye West and Kim Kardashian — as well as an amalgam of all her stylistic explorations through the years, from dreamy synth-pop to hushed country. “The skies were opening up in my life,” said Taylor of the album, which garnered three Grammy nominations, including “Song Of The Year” for the title track.
Table of Contents
Pop's Finest Songwriter
Lover Fest: Taylor's Own Festival
The Equality Act
Re-Recording Her First Six Albums
The battle over her masters was the latest in a series of moves that had turned Taylor into something of an advocate for artists’ rights — and made her a cause that everyone from Halsey to Elizabeth Warren rallied behind. From 2014 to 2017, Taylor withheld her catalog from Spotify to protest the streaming company’s compensation rates, saying in a 2014 interview, “There should be an inherent value placed on art. I didn’t see that happening, perception-wise, when I put my music on Spotify.” In 2015, ahead of the launch of Apple Music, Taylor wrote an open letter criticizing Apple for its plan to not pay royalties during the three-month free trial it was set to offer listeners; the company announced a new policy within 24 hours. Most recently, when she signed a new global deal with Universal Music Group in 2018, Taylor (who was now on Republic Records) said one of the conditions of her contract was that UMG share proceeds from any sale of its Spotify equity with its roster of artists — and make them nonrecoupable against those artists’ earnings.
Artist of the Decade
Taylor continued to use her platform and her art for good after finding her own voice and not staying silent anymore, as explained in her documentary Miss Americana, detailing her tumultuous life in the past decade and her fight against sexism in the music industry. So at the end of 2019, the American Music Awards rightfully crowned Taylor “Artist of the Decade.” Hated but also very beloved, even long after the 2010s, no one could ever possibly say, “Who’s Taylor Swift anyway?’’