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Midnights Era


Just as August was coming to and end, Taylor shocked the music world by announcing a very well-kept secret at the 2022 MTV Video Music Awards. “I thought it might be a fun moment to tell you that my brand new album comes out October 21. And I will tell you more at midnight.” A few minutes later, she dropped her note about her milestone tenth studio album, Midnights, with a photo of her cradling her head in her hands, with a touch-tone phone, a Rolodex, and two empty ashtrays. A new era had begun.
Taylor dropped off the radar this year, while making Midnights. When she made a rare public appearance in June at the Tribeca Film Festival, to present her short film for “All Too Well,” she got her biggest laugh when she admitted, “People often greatly underestimate how much I will inconvenience myself to prove a point.”

Even a whole month after its annoucement, and all fans could do was ask questions about Midnights, though Taylor kept sprinkling hints and clues like glitter eye-shadow every couple of days. The fan folklore was getting deeper and deeper as Swiftologists were trying to decode them. But: Nobody knew a thing until October 21, when Taylor came down from her mountain-top with the New Tay-stament.
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Songwriter-Artist of the Decade

Ahead of the release of her new album, Taylor was named the “Songwriter-Artist of the Decade” for her work in the 2010s by the Nashville Songwriters Association International (NSAI). The decade award is metrics-driven, determined by chart success and the writer’s percentage of songwriting credit on each hit. On September 20, she gave a 13-minute speech at the NSAI 2022 Nashville Songwriter Awards, which took place at Nashville’s storied Ryman Auditorium. She discussed her history as a songwriter, the way she categorizes the songs she writes, and her process of re-recording her first six albums.

«I’m up here receiving this beautiful award for a decade of work, and I can’t possibly explain how nice that feels. Because the way I see it, this is an award that celebrates a culmination of moments. Challenges. Gauntlets laid down. Albums I’m proud of. Triumphs. Strokes of luck or misfortune. Loud, embarrassing errors and the subsequent recovery from those mistakes, and the lessons learned from all of it. This award celebrates my family and my co-writers and my team. My friends and my fiercest fans and my harshest detractors and everyone who entered my life or left it. Because when it comes to my songwriting and my life, they are one and the same.»

Before closing out her speech, she also said: “Writing songs is my life’s work and my hobby and my never-ending thrill. I am moved beyond words that you, my peers, decided to honour me in this way for work I’d still be doing if I had never been recognized for it. […] Writing songs is a calling, and getting to call it your career makes you very lucky. You have to be grateful every day for it, and all the people who thought your words might be worth listening to. This town [Nashville] is the school that taught me that. To be honoured by you means more than any genre of my lyrics could ever say. Thank you.”
Taylor Swift for Midnights (Beth Garrabrant, 2022)
Taylor Swift for Midnights (Beth Garrabrant, 2022)

Reaching Yet Another Career Peak

During a 12-month stretch that would’ve been memorable for any one milestone — becoming the first-ever Record Store Day “Global Ambassador,” receiving an honorary doctorate from NYU, marking six years with partner Joe Alwyn — Taylor took over the fourth quarter of 2022 with the release of Midnights. As always, the build-up to the album’s release on October 21 was impeccably curated, as were Taylor’s subsequent press stops and her surprise appearances, such as showing up at the MTV Europe Music Awards and the American Music Awards to accept her “Favorite Pop Album” win for RED (Taylor’s Version) in person. Upon release, Midnights was streamed a record-breaking 228 million times on Spotify in the first 24 hours, sold 1.5 million copies in its first week in the US, and became the top-selling album of the year. By December, it was certified double-platinum with more than 2 million units sold in the United States alone.

And as Taylor turned 33 on December 13, she was turning the page on one of her most industry-influencing years yet (which is saying a lot) — one that’s seen US officials literally making a federal case out of how popular Taylor is. In fact, in addition to the US congress more than four dozen of Taylor’s fans were suing Ticketmaster and parent company Live Nation over the technical-difficulty-plagued rollout of ticket sales for her 2023 “The Eras Tour,” alleging fraud, misrepresentation and antitrust violations. Responding to the class-action lawsuit, Live Nation said in a statement posted to its website that it “takes its responsibilities under the antitrust laws seriously” and “does not engage in behaviors that could justify antitrust litigation, let alone orders that would require it to alter fundamental business practices.”Though verified fan club members were supposed to have a leg up on the competition with invite codes, it almost felt as if the shows were sold out before the pre-sale even began. At least 12 million unique visitors, including automated bots, joined the fray, resulting in hours-long waits (often with nothing to show for it at the end), a crashing website and countless disgruntled aspiring audience members, though 2 million tickets were ultimately purchased in one day.

Ticketmaster announced on November 17 it was canceling the general public sale “due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand.”

“It goes without saying that I’m extremely protective of my fans,” Taylor wrote a day later in an Instagram Story message. “We’ve been doing this for decades together and over the years, I’ve brought so many elements of my career in house. I’ve done this SPECIFICALLY to improve the quality of my fans’ experience by doing it myself with my team who care as much about my fans as I do.” Relaying that she thought her concertgoers were in good hands, she concluded, “It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them.”

The next day Ticketmaster apologized to Taylor’s fans and whoever had a “terrible experience” trying to secure “The Era Tour” tickets, vowing to “shore up [their] tech for the new bar that has been set by demand.” At the behest of Taylor’s team (as the message explained), Ticketmaster started reaching out December 12 to fans who were registered to participate in the mid-November pre-sale to offer them an “additional opportunity” to buy seats. But Live Nation and Ticketmaster weren’t out of the woods yet: The Justice Department had opened an antitrust investigation into their business practices, so the cost of superfandom may be destined for a clash on Capitol Hill.

In the meantime, Taylor released a behind-the-scenes video from All Too Well (The Short Film), the Grammy-nominated video companion to her 10-minute re-recording of 2012’s “All Too Well.”

And when it was announced that Taylor had written the script for a feature film, and that she’s going to direct it herself, a new chapter began.
General Information
Associated AlbumMidnights
Beginning of EraAugust 2022
End of Era
TourThe Eras Tour
StyleNeutral colors
Glitter eyeshadow
Taylor’s Version Era (2021-2022)Midnights Era (2022-present)
Midnights Era

Midnights (2022)

Midnights Songs

The Eras Tour

Taylor's Discography