BACKGROUND AND DEVELOPMENT
In an interview with Ryan Seacrest on August 27, 2019, four days after the release of “Lover”, Taylor explained that she was not yet sure of her plans for a tour in support of the album, and stated that she did not want her life to become a constant cycle of releasing an album and immediately touring after release. She later hinted in an interview with Zane Lowe in October that family health obligations prevented her from organizing and embarking on a larger-scale tour. “Lover Fest” was eventually announced through Taylor’s social media and website on September 17, 2019. She explained:
“The Lover album is open fields, sunsets, + SUMMER. I want to perform it in a way that feels authentic. I want to go to some places I haven’t been and play festivals. Where we didn’t have festivals, we made some.” — Taylor Swift
ORIGINAL TOUR DATES
Twelve dates were initially announced, with appearances at festivals and her own shows, with UK and additional international dates to be announced. The July 18, 2020, concert in São Paulo was set to be Taylor’s first official show ever in both Brazil and the continent of South America. Tickets for the show went on sale on October 25, with more than 100,000 people reportedly queuing online to get tickets, selling out in around 12 hours. Due to overwhelming demand, a second show was added.
The tour was also set be her first visits to Denmark, Poland, and Portugal. The show in Berlin was supposed mark her first show in the city in six years since “The RED Tour” and her first show in Germany in five years since “The 1989 World Tour“. It sold out seconds after officially going on sale. On October 29, it was announced that Taylor would be performing in Spain. The festival shows in Belgium, Norway, France, and Spain would have marked her first performances in each country in nine years since the “Speak Now World Tour“.
In early December 2019, Taylor announced that she would be headlining British Summer Time in London on July 11, 2020, becoming her second time headlining the festival with the first being five years prior, incorporated as part of “The 1989 World Tour”. In mid-December, after much speculation, Taylor was also confirmed as the headliner for the Glastonbury Festival — one of the world’s biggest music festivals — on its 50th anniversary in June 2020. She was set to become just the sixth solo female artist to headline in the festival’s history. However, due to the Covid-19 pandemic, the festival was cancelled.
By mid-April, many of the festival organizers had cancelled events Taylor was scheduled to participate in due to concerns over the Covid-19 pandemic. Taylor then announced on April 17 that she would not go forward with the tour until at least 2021, nor would she perform live in any venue for the remainder of 2020.
Taylor’s performances at SoFi Stadium in Inglewood, California were planned to be the stadium’s debut event, and she would have been the first woman to open an NFL stadium. She would have also been the only woman to headline Glastonbury in 2020 and the sixth solo female artist to do so in the festival’s fifty-year history until the event was cancelled on March 18, 2020 due to concerns over the coronavirus pandemic.