reputation Stadium Tour
Table of Contents
Background and Development
In August 2017, Billboard reported that Taylor would be using Ticketmaster’s “Verified Fan” program to prevent bots and ticket scalpers from purchasing tickets. The program, named “Taylor Swift Tix”, allowed fans to purchase tickets in advance of the public on-sale by participating in boost activities to increase chances of getting a pre-sale access code.
On November 13, 2017, Taylor announced the first round of dates for the tour jointly with Ticketmaster. Tickets went on sale to the general public on December 13, 2017 (Taylor’s 28th birthday).
On March 1, 2018, Taylor officially announced Camila Cabello and Charli XCX as the opening acts for the “reputation Stadium Tour”. Camila was previously speculated as the opening act due to the fact that her “Never Be the Same Tour” dates didn’t coincide with Taylor’s tour; Portland’s Live 95.5 even announced her in a sweepstake for the July 22, 2018 concert at the Wembley Stadium in London through a since-deleted post on Twitter, a day before Taylor confirmed her as the opening act. On May 8, 2018, Taylor announced 2 shows in Tokyo, with Charli XCX as the opening act.
1. The production wasn't just massive. It was built for a superstar.
2. Taylor was the most comfortable on a stage in her overall career.
3. The video monologues were as self-aware as they were entrancing.
4. Taylor's vulnerability made her message relatable.
5. Taylor acknowledged her fans' growth along with her own.
6. The old Taylor wasn't dead, she'd just grown up.
The “reputation Stadium Tour” broke multiple venue attendance and grossing records. The debut performance at University of Phoenix Stadium set new venue records in both gross and attendance, topping Metallica’s $5.2 million gross earned in August 2017 by almost $2 million. With 59,157 tickets sold, she also broke the attendance record set during One Direction’s “Where We Are Tour” in 2014 by 2,633 seats.
With a $14 million take from 107,550 sold tickets at Levi’s Stadium Taylor topped her own gross and attendance counts set during “The 1989 World Tour” in 2015. With more than 118,000 fans in attendance at the Rose Bowl, the two-show run earned $16.2 million and set a new gross record for a single headliner at the venue, surpassing U2’s 2017 record by over $467,000. Grossing records previously set by U2 as well were broken at Seattle’s CenturyLink Field, where she topped their “Joshua Tree Tour” 2017 gross by $2.4 million, and Denver’s Sports Authority Field at Mile High, where she surpassed the $6.6 million gross set by the band in 2011 during their 360° Tour by $1.2 million.
Taylor made history by becoming the first female artist to headline Dublin’s Croke Park twice, with around 136,000 fans reportedly attending both nights. Similarly, she achieved the milestone of becoming the first woman to headline three consecutive nights at MetLife Stadium and Gillette Stadium.
Following the tour’s 29th show in North American soil at Hard Rock Stadium in Miami, the “reputation Stadium Tour” had grossed about $202.3 million in the continent ($191.1 million from the United States and $11.1 million from Canada) thus breaking Taylor’s own record of having the highest grossing tour by a female artist in North American history, surpassing her “1989 World Tour” (2015) in much lesser dates.
|Start Date||May 8, 2018|
|No. of Shows||53|
TAYLOR SWIFT CONCERT CHRONOLOGY