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Taylor Swift | The Eras Tour

2023-2024

This article is about the tour. For the concert film, see Taylor Swift | The Eras Tour (2023). For the book, see Taylor Swift | The Eras Tour Book (2024).
“The Eras Tour” (stylized as “Taylor Swift | The Eras Tour”) was Taylor’s sixth headlining tour. A homage to her entire discography, she described it as a journey through all of her musical eras. It began in Glendale, on March 17, 2023, and concluded in Vancouver on December 8, 2024, consisting of 149 shows spanning five continents. “The Eras Tour” is the highest-grossing tour of all time and the first-ever tour to surpass US$2 billion in revenue, and had a broad cultural impact on the globe. It was an athletic triumph that bolstered the economy of countless cities and countries around the world, broke nearly every touring record imaginable, and united her fandom in countless ways.
Running over 3.5 hours, “The Eras Tour” was designed as a tribute to Taylor’s studio albums across her (at the time of its final show) 18-year-old career. It covered all styles of music from her first eleven studio albums, ranging from country and pop to folk and alternative rock genres. Over 40 songs were grouped into ten distinct acts that each portrayed Taylor’s albums conceptually.
Table of Contents

Background and Development

In support of her sixth studio album, reputation (2017), Taylor embarked on the record-breaking “reputation Stadium Tour,” her fifth concert tour, in 2018. Due to the Covid-19 pandemic in 2020, she had to cancel her next tour, titled “Lover Fest,” which was meant to support her seventh studio album, Lover (2019). Before eventually announcing “The Eras Tour”, she would go on to release three more albums and two re-recordings—folklore (2020), evermore (2020), Fearless (Taylor’s Version) [2021], RED (Taylor’s Version) [2021], and finally her tenth studio album, Midnights (2022)—without getting to tour any of them. This put her in a tough spot.

Taylor started planning “The Eras Tour” as early as April 2022, when she was simultaneously working on finishing up Midnights. In the book accompanying the tour, she shared how special it was to conceive the show’s concept:

«I’ll never forget the call when I explained my idea of the concept for 'The Eras Tour' to my team. At the time, I was working on the Midnights album and if we were to do what I’ve always done, I would’ve embarked on planning 'The Midnights Tour.' But there’s nothing I hate more than doing what I’ve always done. ‘We’re going to call it 'The Eras Tour' and each album will have its own chapter, its own world.’ I told them that I want to fully commit to each era, musically, stylistically and aesthetically. They should feel like time capsules. If we do this right, I said, we can celebrate and honor both new fans and fans who have been here from day one.»

During her promotion of Midnights in October 2022, Taylor publically started hinting at an upcoming tour. Shortly after, on November 1, she officially announced her sixth concert tour, describing it as “a journey through the musical eras of [her] career” on Good Morning America and through her social media accounts. At first, she announced a modest 27 shows across 20 US cities, beginning in March 2023 in Glendale, Arizona, and ending in August 2023 in Inglewood, California. The opening acts were Paramore, HAIM, Phoebe Bridgers, beabadoobee, girl in red, MUNA, GAYLE, Gracie Abrams, and OWENN, each two of whom shared a tour date. Messina Touring Group, an Anschutz Entertainment Group (AEG) partner, served as the tour’s promoter.

On June 2, 2023, Taylor announced the first Latin American shows of “The Eras Tour,” with Sabrina Carpenter and Louta as opening acts. Shows in Asia, Australia, and Europe were announced on June 20. Up until February 2024, a large number of new shows were added to the tour: In the Asia-Pacific region, the total number of Singapore shows were increased to six, and two extra shows were announced in Australia. In Europe, eight shows were added initially, followed by seventeen more; Paramore was announced as the European opening act. Several politicians and government officials demanded the tour be brought to their country or city, Canada, Chile, the Philippines, Malaysia, Thailand and Hong Kong being among them. The former was successful, bringing “The Eras Tour” to Toronto and Vancouver for its nine final shows in November and December 2024, with Gracie Abrams returning as the opening act.

Ticketing

“The Eras Tour” was met with unprecedented, record-setting demand, tickets at every venue sold out in minutes. Sales were handled by various ticketing agencies around the world. Jay Marciano, CEO of AEG, confirmed that Taylor refused to impose dynamic pricing on the tickets in the purview of her fans.

Due to the record-breaking demand, sales faced technical malfunctions in many countries, especially the US; bulk purchases of tickets by scalpers and bots were reported at numerous venues, resulting in tickets being listed on resale platforms for exorbitant prices. StubHub noted that “The Eras Tour” ticket sales were “tracking to be the best-selling of any artist [they’ve] seen”. During the tour’s first US presale on November 15, 2022, Ticketmaster’s website crashed following “historically unprecedented demand with millions showing up”, halting the presale. Greg Maffei, chairman of Live Nation, stated that Ticketmaster prepared for 1.5 million verified fans but 14 million showed up: “We could have filled 900 stadiums.”

Various US lawmakers, including attorneys general and members of the US Congress, took notice of the issue, which became a subject of multiple congressional inquiries. Bloomberg journalist Augusta Saraiva termed the phenomenon “Swiftonomics”—a microeconomic theory that explains Taylor’s supply, demand, fanbase and political impact following the Covid-19 pandemic. I-D dubbed Taylor the last remaining “real” popstar for “[s]hifting more albums and filling more stadiums than her contemporaries” and “creat[ing] a hysteria unseen since the industry’s golden era.” Pitchfork asked, “Is there any other artist who could force urgency into the federal investigation of a music industry monopoly just by going on tour?” Taylor herself was not pleased with the presale, despite tickets to the tour selling out immediately. She released a statement on the matter on November 18, 2022:

«Well. It goes without saying that I'm extremely protective of my fans. We've been doing this for decades together and over the years, I've brought so many elements of my career in house. I've done this SPECIFICALLY to improve the quality of my fans' experience by doing it myself with my team who care as much about my fans as I do. It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse. There are a multitude of reasons why people had such a hard time trying to get tickets and I'm trying to figure out how this situation can be improved moving forward. I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could. It's truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them. And to those who didn't get tickets, all I can say is that my hope is to provide more opportunities for us all to get together and sing these songs. Thank you for wanting to be there. You have no idea how much that means.»

Ahead of the second North American leg’s presale on August 11, 2023, Ticketmaster estimated that, once again, more than 14 million users were vying for roughly 625,000 tickets. Astonishingly, an estimated 31 million people registered for the Toronto Verified Fan presale, equal to over 77 percent of Canada’s population.
Midnights: Moonstone Blue Edition (2022)

Midnights

Midnights October 21, 2022 Midnights is Taylor’s tenth studio album, released on October 21, 2022, through Republic Records. A concept record about nocturnal ruminations, it was written and produced by Taylor with longtime collaborator Jack Antonoff. She has described the album as a collection of songs encapsulating “a journey

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The Show

At the core of the show’s concept was the fact Taylor had not toured a large number of new music she had released since the “reputation Stadium Tour” came to a close at the end of 2018. In the “Eras Tour” book, she wrote:

«It had been six years since I’d toured. In those six years, a lot had transpired for me creatively. I released Lover, folklore, evermore, and eventually Midnights. In another realm of my priorities was my passion project: re-recording my first six albums that were sold away from me by my former record label. Reclaiming my past made me fall back in love with it. Revisiting that past work made me want to honor it and honor what the fans had done for me with the Taylor’s Version albums. And so the new albums and my re-records left me with the dilemma: HOW on Earth are we going to play all of this music live?»

The answer she came up with? A show that was approximately three hours and 15 minutes long, the longest of her career by far. The whole tour was themed around not just the newer records but the rerecordings that had made every older album in her catalog feel improbably fresh. It consisted of over 40 songs that were divided into ten acts, representing the different eras of Taylor’s career. “It was, quite possibly, the single most baller move in the history of the record industry,” wrote Variety‘s Chris Willman in 2024. And it led to the career-retrospective concept for what unquestionably became the biggest tour in the history of popular music.
Lover
A clock on-screen counts down to show time as Lesley Gore’s “You Don’t Own Me” (1963) plays. Surrounded by pastel-colored, fan-like tapestry, Taylor merges from the platform at mid-stage in a glimmering bodysuit and knee-high boots. She opens the show with the chorus of “Miss Americana & The Heartbreak Prince” leading into “Cruel Summer“. She then delivers the welcome note with the dollhouse from the “Lover” music video on the screen, depicting her various album eras. Accompanied by dancers and in a sequined blazer, she performs “The Man” and “You Need to Calm Down” through a set emulating an office space and sings “Lover” on a guitar, followed by a stripped-down rendition of “The Archer” alone on the ramp.

«I always knew the Lover era should open the show, and specifically the line ‘It’s been a long time coming’. Because it had been! I’d never gotten to tour the Lover album and so this was a brand new era we were creating. Bright and romantic and celebratory. One thing I knew from the start: We had to open with ‘Cruel Summer’ to blast us into the energy of this show. Something about the combination of that song and that Versace glittery bodyuit I got to wear could pull me out of any funk, fix any headache, heal sore muscles…I always adored the shows when the sunset happened at the same time as the Lover era, just pink skies on pink skies. I learned how to say ‘Welcome to The Eras Tour’ in 15 languages.»

Fearless
As gold sparks rain down, the stage pivots to an aesthetic representing Fearless. Taylor reappears in a gold fringed dress and country boots characteristic of her early style as welcomes the crowd to “high school.” She performs “Fearless” on the main stage, “You Belong With Me” at mid-stage, and “Love Story” on the T-stage, all alongside her band.

«I made the Fearless album between the ages of 16 and 18, so I wanted to harken back to the hopeful, effervescent girlhood of that point in my life. It was all glitter and whimsy and daydreams. High school crushes and possibility. Frolicking across stages with my crystal covered guitar (which was bedazzled by my parents and my brother), fringe dress, and boots – alongside my band. This is the first moment in the show where we highlight the magnicificent musicians in my live band, who are also the studio musicians who play on the Taylor’s Versions of my re-records. It’s always one of my favorite moments, seeing a stadium of people hold their hands up in the shape of a heart, and watching the crowds EXPLODE at the line 'Marry me, Juliet’. Many crowd proposals later, this era completely captured the nostalgic magic of Fearless

Taylor Swift performing on "The Eras Tour" (2023)
Taylor Swift performing on "The Eras Tour" (2023)
evermore
The stage adopts a forest aesthetic. Taylor begins singing “’tis the damn season” in a “burnt orange autumnal gown”, followed by a dark theme that leads to “willow” in a “witchy” séance; Taylor wears an emerald cape and performs with dancers holding luminescent orange orbs. She continues with “marjorie“, then “champagne problems” on a moss-covered piano beneath an oak tree, concluding the act with “tolerate it” on a dinner table setup.

«evermore was my second pandemic album, the sister album to folklore. It was rooted in storytelling and nature. Wintertime myths and fireside tales of love lost and found. There were trees that grew up from beneath the stage and a moss covered piano where I played ‘champagne problems’. An unhappy marital table set for ‘tolerate it’. Every night the crowd would hold their phone flashlights up during ‘marjorie’, a spontaneous act that turned into a nightly tradition. It moved me endlessly that this happened during a song I wrote about my late grandmother, an opera singer who always dreamed of singing in stadiums herself. My favourite moment of this era was the meeting of forest sorcerers during ‘willow’, all of the dancers and me in our velvet capes with their glowing magical orbs – twirling through the mist like a coven of mythical creatures.»

reputation
The act begins with visuals of snakes, and the lights dim. Taylor reemerges in an “asymmetrical serpentine catsuit” reminiscent of her “reputation Stadium Tour” costumes, and the dancers wear black leotards. She delivers a high-energy performance of “…Ready For It?” with gothic dancers and “Delicate” surrounded by beams of light. Performing “Don’t Blame Me” supported by elevated harmonies, Taylor leaps skyward on a platform. She transitions to “Look What You Made Me Do“, which features on-screen visuals of T aylorfrom all her eras trapped in glass boxes and the dancers also dressed in some of Taylor’s older looks.

«The reputation era included my favorite entrance of the night. I always imagined the sound of mysterious footsteps timing up perfectly with the omnious synth beats of ‘...Ready For It?’ This point in the show goes absolutely wild with choreography, strobe lights, snakes everywhere, and dancers dressed as me from former eras trapped in glass boxes. This album was all about rebellion and defiance. Every night before the beat kicks in on 'Delicate', the crowd screams ‘1, 2, 3, LET’S GO BITCH.’ Another ‘Eras Tour’ crowd tradition I looked forward to every night.»

Taylor Swift performing on "The Eras Tour" (2023)
Taylor Swift performing on "The Eras Tour" (2023)
Speak Now
Abstract mosaic of purple lights appear. Taylor, in a ball gown, performs “Enchanted“, accompanied by acoustic strums and a full-band crescendo.

«My third album was all about romance, or the idea of it. I chose the epic ‘Enchanted’ to represent this album because it was always my favorite song on the album. Even though it was never chosen as a single, the fans made sure it became one of the most recognizable songs from that album (this is one of my favorite things they have tended to do over the years!). In a dreamscape of purple twinkling lights, ballet and ball gowns, I wanted to elicit that midsummer haze of intrigue we feel when we lock eyes with someone across a room.»

RED
The stage turns red; a dancer opens a box that plays snippets of “Red“, “Everything Has Changed“/”Holy Ground“, and “State of Grace“. Balloons emerge, and Taylor performs “22“, wearing a modified version of the hippie-inspired T-shirt from the song’s official music video. She sings “We Are Never Ever Getting Back Together” and “I Knew You Were Trouble.” next, dressed in a romper and with the dancers in red. She dons a coat and performs “All Too Well (10 Minute Version)” on an acoustic guitar alone. The act concludes with artificial snow falling.

«With the help from the designer Ashish, we recreated the exact original look from one of my outfits from the ‘22’ video. I’d skip out in a black hat and oversized sequin t-shirt, shorts and Oxford shoes. Just like when I was actually 22. Every night, we’d pick a fan from the crowd for me to give my hat to, which was signed on the inside. Those hugs and moments of such joy warmed my heart every night. Playing ‘All Too Well (10 Minute Version)’ was always my chance to stop and really take in the size of these crowds, and how loudly they were singing every single lyric. It was so surreal every time. As the snow fell at the end, I’d disappear beneath the stage.»

Taylor Swift performing on "The Eras Tour" (2023)
Taylor Swift performing on "The Eras Tour" (2023)
folklore
The act, characterized by its cottagecore aesthetic, is introduced with the reverse animation of the previous artificial snowfall on-screen and a spoken word interlude of “seven“. Onstage is an A-frame cabin setup, similar to the one from Taylor’s performance at the 63rd Annual Grammy Awards (2021), on an elevated platform with a staircase. Wearing a frilly gown, she performs “invisible string” on the cabin’s roof, “betty” with her band, and “the last great american dynasty” with dancers dressed in period clothes. She then starts singing “august“, which transitions to the bridge of a rock-tinged “illicit affairs“, followed by “my tears ricochet” on the secondary stages with a choreography resembling a funeral procession. Taylor returns to the cabin to perform “cardigan“. The act ends with fireflies.

«One of my favorite set pieces was the folklore cabin. Designed by Ethan Tobman (who helped me create the cabin from the ‘cardigan’ music video and my Grammy performance of the song), we were able to transport those stadiums to the forest. It even had a smoking chimney and moss covered roof. I start the era sitting on the roof and make my way into the cabin, then down the stairs and out onto the main stage. The storytelling element is what we wanted to convey most, and I think this chapter really transported us to a different world.»

1989
The act begins with the stage transforming into a city aesthetic with neon lights. “Style” kicks off the act, with Taylor wearing a beaded crop top and skirt that calls back to her style in 2014 and 2015. Moving to mid-stage, the dancers dressed in black and white outfits ride neon-lit bicycles for “Blank Space” and use blue-lit golf clubs to smash an animated Shelby Cobra car, a reference to the song’s official music video and the choreography from “The 1989 World Tour“. It is followed by “Shake It Off“, performed as a robust dance party; “Wildest Dreams“, backed with clips of a couple in bed; and “Bad Blood“, accentuated by intense pyrotechnics.

«From the folklore forest, grew an entire city scene. It was a stark contrast to snap us into a new sonic landscape of fashion, freedom, and fun. We strut and shimmy and shake, as the dancers destroy a car with light up golf clubs. Everything culminated in the blasting flames of pyro in ‘Bad Blood’. It was hands down the danciest, bounciest chapter of the night.»

Taylor Swift performing on "The Eras Tour" (2023)
Taylor Swift performing on "The Eras Tour" (2023)
THE TORTURED POETS DEPARTMENT
THE TORTUED POETS DEPARTMENT act featured predominantly black-and-white graphics, drawing from dark academia. It began with the screen showing pieces of furniture descending from the sky alongside paper pieces, which then transformed into a deserted road and the furniture crash down. Taylor appeared onstage in a white corset dress and sang “But Daddy I Love Him” and parts of “So High School“, alongside dancers dressed in white. She performed “Who’s Afraid of Little Old Me?” on a moving glass-plated block and appeared to levitate in an illusion, which ended with the screen depicting an evil-possessed Taylor. An unidentified flying object (UFO) then appeared on screen and attempted to abduct her, which is when she began singing “Down Bad” on the moving block that hovered over a digital galaxy. Transitioning to “Fortnight“, the stage featured a “TTPD”-emblazoned bed and two female dancers dressed as nurses. Taylor sang the song as she sat on a typewriter, across from a male dancer. She proceeded with “The Smallest Man Who Ever Lived“, for which she put on a white marching band jacket as dancers marched beside her with drums. The act ended with a silent skit with two male dancers accompanied by enthusiastic jazz music, where Taylor removed her dress to reveal a two-piece bodysuit, leading up to “I Can Do It with a Broken Heart“.

«This chapter was added in halfway through the tour after I released THE TORTURED POETS DEPARTMENT. We conceptualized and rehearsed it secretly, and surprised the Paris crowd with it when we started our European leg of the tour. I wanted it to be minimalist, white, stark, and bold. There was nothing else in the show like it, and it was such an exciting challenge to try to improve upon a show I already loved. Costumes were designed by Vivienne Westwood, with my lyrics printed in cursive all over my white dress. The ‘rover’ platform I travel on was actually operated by a crew member, who layed inside the platform and drove it from inside. I wanted to create the illusion of an alien abduction, a battle scene, a religious institution, a mental institution, a haunted house, and a showgirl’s dressing room routine. It was ambitious as hell but we pulled it off, creating what I think was the most dramatic, cathartic, female-rage driven part of the night.»

Acoustic Section
Taylor, wearing a frock over her dress from the preceding act, performs one “surprise song” on guitar and another on piano. In a “particularly remarkable” optical illusion, a body of water develops around the piano and envelops the stage; Taylor then dives into the stage and appears to swim underwater, along the ramp and the main stage.

«The Acoustic Section had gone through many iterations and rules. At the start of the US tour, I decided I was going to challenge myself to only play a song one time, pushing myself to play as many songs from my discography as possible. Because of this, fans would watch the concert and keep track of which songs had been ‘lost’ that night. Then once I’d played pretty much every song I’d ever released, I announced that all my songs were fair game again. Pretty soon after that, I started mashing up 2 or 3 songs that go together thematically or rythmically, so by the end of the tour I was playing between 4-5 mashed up songs a night in the acoustic set. It took a lot of rehearsing to get the mashups just right, but when the crowd screamed like crazy when I transitioned into a new song, it was beyond worth the prep time involved. At the end of the second song, the stage became an ocean and I ‘dived’ into it, which involved a lot of blind faith and a big airbag under the stage. It was the coolest illusion of the night and I’ll never forget the sound of the crowd the first time they saw it, somewhere between shock, horror, and elation. Mission accomplished.»

Midnights
A wave from the illusion crashes against the screen, revealing Taylor, who wakes up from a bed and climbs up a ladder into a cloud. The lower screen splits, and dancers carry out clouds as Taylor reemerges in a purple fur coat to sing “Lavender Haze“. She removes the coat and performs “Anti-Hero” with a video of herself as a “Godzilla-esque creature terrorizing a city” on the screen. Dancers perform with umbrellas as she sings “Midnight Rain” and undergoes an onstage costume change, reappearing in a rhinestone-adorned, midnight blue bodysuit. She then performs a choreographed “chair dance” for “Vigilante Shit“, influenced by “sultry” burlesque and the 1975 musical Chicago. Taylor follows with “Bejeweled“, featuring choreography inspired by the song’s viral TikTok dance, and “Mastermind” with the entire dance crew. “Karma” closes the show with fireworks, colorful visuals, and confetti.

«The final chapter of the show began with lavender clouds and a fantasy world from a dream. We continued on to some of my favorite choreographed numbers, like ‘Midnight Rain’ with its umbrellas and trust fall into an onstage quick change. Then, my favorite moment of the night: ‘Vigilante Shit’. It was just the most fun I’d ever had, that one. The chair choreography! The catty, vengeful, mischievous personas we got to try on and play with. ‘Bejeweled’ was always a sparkling frolicking party. And for ‘Mastermind’, we recreated a chessboard and when I signaled the dancers to move to different spots on the board, they actually created the exact sequence for a checkmate. ‘Karma’ ended the show in a flurry of confetti and celebration, and I’ll never forget the feeling of standing there with my fellow performers, utterly exhausted and invigorated at the same time, knowing we just pulled off another night of getting to live the childhood dreams we never in a million years thought would be this cool.»

Taylor Swift performing on "The Eras Tour" (2023)
Taylor Swift performing on "The Eras Tour" (2023)

Critical Reception

The tour received rave reviews from music and entertainment critics. Neil McCormick of The Daily Telegraph, Keiran Southern of The Times, Adrian Horton of The Guardian, Kelsey Barnes of The Independent, and Ilana Kaplan of i gave “The Eras Tour” total five-star ratings. McCormick called the show “one of the most ambitious, spectacular, and charming stadium pop shows ever seen”, lauding Taylor’s musicianship, vocals, and energy. Southern declared Taylor “a pop genius at the top of her game”. Horton praised the “rapturous” music selection, concept, “extravagant” staging, and Taylor’s stamina and vocals. Barnes noted the tour as “a career-defining spectacle” with acts marking the shifts in Taylor’s artistry, while Kaplan commended the “unparalleled” showmanship, “spicier” choreography, camp styles, and “seamless” transitions between acts.

The versatility of the show’s music, visuals, and performance art was often a subject of praise in the reviews. Journalists Rebecca Lewis and Carson Mlnarik of Hello! and MTV, respectively, commended Taylor’s stage presence and commitment to her artistry; Lewis described her alter ego during the tour as “country ingenue to pop princess and folklore witch”, whereas Mlnarik affirmed that the on-screen visuals stayed true to every album’s aesthetic. The Week and Dallas Observer critics agreed, highlighting the “jaw-dropping” visuals and “bedazzled” fashion. Billboard editor Jason Lipshutz underscored Taylor’s “powerhouse” vocals, engaging artistic personas, and skill set. Jon Caramanica of The New York Times highlighted the tour’s scale, ambition, and portrayal of all the musical pivots of Taylor’s career, whereas The Atlantic‘s Spencer Kornhaber complimented the show’s art direction, suspense, and the sequencing of the acts. Mikael Wood of Los Angeles Times described the show as a “masterclass in pop ambition”, showcasing Taylor’s range.

Critics also appreciated the tour’s production value and artistic direction. Philip Cosores of Uproxx dubbed it the “most impressive stadium show ever conceived”, atypical of pop and rock artists, with USA Today‘s Melissa Ruggieri noting that no mainstream artist since Bruce Springsteen has “packed so much music into one show.” Spin critic Jonathan Cohen admired the rich stage design, usage of “state-of-the-art” technology, and immersive experience into Taylor’s “increasingly accomplished musical world-building”. He added that artists at their prime very rarely present their discography as Taylor did. Variety journalist Chris Willman felt that the “epic” show demonstrated that “the person who has come up with the single greatest body of pop songwriting in the 21st century is also its most popular performer.” Pollstar‘s Christina Fuoco and Rolling Stone‘s Waiss David Aramesh opined that the tour is “live music at its highest spectacle” and “a production spectacle of the highest echelon”, commending Taylor’s showmanship. Melinda Sheckels of Consequence praised the tour’s “nuanced and interpretive” approach in depicting Taylor’s albums and the “sheer magnitude, artistry, and technical prowess” of the production.

Box Office

Variety projected “The Eras Tour” to outgross the “reputation Stadium Tour,” which holds the female record for the highest-grossing tour in the United States, with US$266,100,000 from 38 dates; “The Eras Tour” had already expanded to 52 dates within the country. However, Variety noted that “setting a record gross for international touring may be tougher” as English singer-songwriter (and Taylor’s close friend) Ed Sheeran held the record with his “÷ Tour” (2017–19), which consisted of 255 dates, at the time of the projection. Taylor’s five-show run at SoFi Stadium in Los Angeles also stands to generate the highest boxscore at a single venue in the US. She could break the SoFi Stadium record set by South Korean boy group BTS’ four shows in 2022, which grossed $33.3 million, and the all-time US record held by Bruce Springsteen’s 10-night stand at Giants Stadium in 2003, which grossed $38.7 million. Following the Ticketmaster controversy, Pollstar projected Taylor to gross an increased $728 million sum across her 52 US dates and “a mind-boggling billion dollars” internationally, surpassing Sheeran’s all-time record with less than half of his tour’s dates; it would become the first tour in history to gross a billion-dollar sum.
Taylor Swift for Midnights (2022)

Midnights Era

Midnights Era 2022-2024 “Meet me at midnight.” With the release of her tenth studio album, Midnights, Taylor became more universally loved than ever before. And when 20,000 people regularly started showing up outside her sold out “The Eras Tour” stadium shows a couple of months later, it became clear that something

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Records and Achievements

In the first day of its presale alone, “The Eras Tour” sold over 2.4 million tickets, the most sold by an artist in a single day, surpassing Robbie Williams, who had sold 1.6 million tickets for his “Close Encounters Tour” in 2005. Billboard reported on December 15 that “The Eras Tour” had already grossed an estimated $554 million, and projected the US leg to finish with $591 million, surpassing the former all-time female record set by Madonna’s “Sticky & Sweet Tour” ($407 million) in 2008–2009. Following the tour, Taylor rose to No. 1 on Pollstar‘s “Artist Power Index” chart.

«I just want to talk to you guys for a second about how this tour, and what you have done — you know, this tour, I hear so many people talking about how they wanted to come to these shows just because of you guys, and the joy, and the friendship, the open heartedness with which you guys have approached this tour. Like you’re making friendship bracelets and trading them with each other, you’re dancing with each other, you’re making friends with the people next to you. I see you FaceTiming people who are your friends and like, singing with them too. It’s really beautiful, and like the nicest thing in the world is how you guys have approached this tour with so much excitement, and you’ve gotten so into it, and you dress up, and the fact that you care this much is what has made this tour so special for me, and everyone that you see onstage. So thank you, thank you, thank you, thank you, thank you, thank you. I figured it would be fun, but I did not know it would be like this. I just didn’t. And the thing is that you guys have made it so much fun.»

Taylor Swift performing on "The Eras Tour" (2023)
Taylor Swift performing on "The Eras Tour" (2023)

Impact

Taylor released four songs on the day of the opening show to celebrate the tour’s launch: “Eyes Open (Taylor’s Version)” and “Safe & Sound (Taylor’s Version)“, originally from the 2012 soundtrack The Hunger Games: Songs from District 12 and Beyond; “If This Was A Movie (Taylor’s Version)“, a re-recording of one of the deluxe tracks from Speak Now (2010); and “All Of The Girls You Loved Before“, a previously unreleased song from Lover (2019) that had leaked online.

Following the opening shows of “The Eras Tour,” five of Taylor’s albums entered the Top 40 of the UK Albums Chart. Billboard reported that Taylor’s entire discography rose in daily streams, especially the songs on the set list; seven of her albums subsequently re-entered the Top 40 region of the US Billboard 200 chart for multiple weeks, making Taylor the first living artist to do so.

The Guardian journalist Dave Simpson wrote that the 44-song set list of “The Eras Tour” might increase the demand for “longer” concerts and may “trigger a setlist arms race as artists battle to play longer than each other.” He opined that the “It’s All a Blur Tour,” an upcoming co-headlining tour by Drake and 21 Savage, was inspired by the concept of “The Eras Tour,” with the former’s promotional poster depicting a “career retrospective” similar to the latter.

“The Eras Tour” had an economic impact on the cities it visited, boosting the local businesses and tourism revenues by millions of dollars. For instance, Taylor’s three-day stop in Tampa caused a huge increase in demand for hotel rooms, car-parking services and clothing stores; the concerts generated US$730,000 in taxes throughout Tampa.
General Information
Associated Albums
Start DateMarch 17, 2023
End Date
Locations
North America
South America
Asia
Australia
Europe
Legs7
No. of Shows149
Attendance10.1 million
Box Office
$2,077,618,725
Opening Acts
Paramore
HAIM
Phoebe Bridgers
beabadoobee
girl in red
MUNA
GAYLE
Gracie Abrams
OWENN
Sabrina Carpenter
Louta
Mette
Griff
Benson Boone
Sofia Isella
Holly Humberstone
Suki Waterhouse
Maisie Peters
RAYE
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TAYLOR SWIFT CONCERT CHRONOLOGY
Lover Fest (2020–cancelled)The Eras Tour (2023-2024)
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