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Taylor Swift | The Eras Tour

2023

“The Eras Tour” (stylized as “Taylor Swift | The Eras Tour”) is Taylor’s upcoming sixth headlining concert tour, in support of her entire albums discography thus far, including Lover (2019), folklore (2020), evermore (2020) and Midnights (2022). It is an all-stadium tour set to commence on March 17, 2023, in Glendale, Arizona. Show dates in the United States have been revealed, with international dates pending. Taylor described the tour’s concept as a “journey through all of [her] musical eras.”
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Background and Development

In support of her sixth studio album, reputation (2017), Taylor embarked on the record-breaking “reputation Stadium Tour,” her fifth concert tour, in 2018. Due to the fallout of the COVID-19 pandemic in early 2020, she cancelled her scheduled sixth concert tour, then titled “Lover Fest,” which had been planned to support her seventh studio album, Lover (2019). She has since released three more studio albums and two re-recordings folklore (2020), evermore (2020), Fearless (Taylor’s Version) [2021], RED (Taylor’s Version) [2021], and Midnights (2022) — without touring any of them.

During the days leading up to the release of Midnights, on October 18, 2022, Taylor’s United Kingdom website indirectly confirmed a forthcoming concert tour. Pre-ordering the album on the UK store resulted in “special presale code access for forthcoming and yet-to-be-announced Taylor Swift UK show dates.” On The Tonight Show Starring Jimmy Fallon on October 24, Taylor stated she “should [go on tour]. When it’s time, [I will] do it”. She further said “it’s going to happen” at The Graham Norton Show on October 28.

On November 1, 2022, Taylor appeared on Good Morning America to formally announce “The Eras Tour,” which was confirmed on her social media accounts at the same time. On Instagram, she wrote:

«I’m enchanted to announce my next tour: Taylor Swift | The Eras Tour, a journey through the musical eras of my career (past and present)! The first leg of the tour will be in stadiums across the US, with international dates to be announced as soon as we can! Feeling like the luckiest person alive because I get to take these brilliant artists out on tour with me: Paramore, beabadoobee, Phoebe Bridgers, girl in red, MUNA, HAIM, Gracie Abrams, GAYLE and OWENN. I can’t WAIT to see your gorgeous faces out there. It’s been a long time coming.»

Taylor Swift
Taylor further told GMA: “I’ve been planning for ages and I finally get to tell you: I’m going back on tour! The tour is called ‘The Eras Tour’ and it’s a journey through all of my musical eras of my career. And really I’m just so excited that I’ll get to look you guys in the eye and say thank you for everything. Thank you for this incredible week with Midnights and everything that you’ve done for me. I just am very excited to see you. So, hopefully I’ll see you soon!”

The US leg of the tour, consisting of 52 dates, will start on March 17, 2023, in Glendale, Arizona, and conclude on August 9, 2023, in Los Angeles, California. International dates are to be announced “soon”.
Taylor Swift for Midnights (Beth Garrabrant, 2022)
Taylor Swift for Midnights (2022)

Ticketing

Tickets were previously set to go on sale to the general public on November 18, 2022. As a result of Taylor’s multi-year partnership with Capital One, cardholders had presale access, which was set to begin on November 15. Fans could register for the “Ticketmaster Verified Fan” program from November 1 through November 9 to receive a code that granted exclusive access to purchase tickets on November 15, entitled “TaylorSwiftTix Presale;” previous “Lover Fest” ticket holders also received preferred access to the presale if they registered using the same Ticketmaster account. Taylor confirmed ticket prices in advance, abandoning the “platinum ticket” model; they range from $49 to $449, while VIP packages start at $199 and go up to $899.

According to Ticketmaster, the “TaylorSwiftTix Presale” provides “the best opportunity to get more tickets into the hands of fans who want to attend the show and keep tickets away from bots”, by evading bots and scalpers. The ticketing platform noted that if demand from the fan program “exceeds supply”, it is possible that “verified fans may be selected at random to participate in the presale.”
Midnights: Moonstone Blue Edition (2022)

Midnights

Midnights October 21, 2022 Midnights is Taylor’s tenth studio album, released on October 21, 2022, through Republic Records. Stemming from her thoughts during thirteen “sleepless nights,” the record has been described by her as a concept album encapsulating “a journey through terrors and sweet dreams”. Seven bonus tracks were

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Ticketmaster Controversy

“The Eras Tour” recorded an incredibly high demand for tickets. On November 15, 2022, Ticketmaster’s website crashed following “historically unprecedented demand with millions showing up”, halting the pre-sale. In less than an hour of availability, the ticketing platform’s servers were “unable to answer”, with users “either completely logged out or in a queue 2,000-plus people strong that appeared frozen.” Ticketmaster immediately published a statement saying they were working to fix the issues “as the site was unprepared to accommodate the sheer force of hundreds of thousands of Swift fans”, and subsequently reported that “hundreds of thousands of tickets” had already been sold and rescheduled the remaining on sales to a different time, including the Capital One onsale to November 16. The public onsale was later cancelled due to “extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand”.

Ticketmaster was widely criticized by fans and customers online for a flawed ticketing model that obstructed purchasing. “Ticketmaster” was trending No. 1 worldwide on various social media platforms such as Twitter and TikTok. CNN Business stated that the “astronomical” demand indicates Taylor’s popularity. However, Fortune and Bloomberg attributed the criticism to Ticketmaster’s dynamic pricing strategy, “oft-confusing multistep buying process plagued with additional fees”, “long waits, technical problems, and poor customer service”.

Greg Maffei, chairman of Live Nation, spoke to CNBC on November 16. He claimed that Ticketmaster prepared for 1.5 million verified fans but 14 million showed up—”we could have filled 900 stadiums.” In a detailed statement, Tickemaster explained that 3.5 million fans pre-registered for the “Verified Fan” program — the largest in platform history — two million of whom were placed on the waiting list while 1.5 million were allowed to purchase first, as only “40% of invited fans actually show up and buy tickets, and most purchase an average of 3 tickets.” However, the website was overwhelmed by the “staggering” number of fans as well as bots without pre-sale codes, resulting in “3.5 billion total system requests—[four times the site’s] previous peak.” Therefore, Ticketmaster attempted to slow down the sale by wait-listing more customers “to stabilize the systems”, which in turn prolonged the queue and waiting time. The company confirmed on November 17 that the November 18 public on-sale is cancelled as well, citing inability to meet the demand.

Taylor released a statement of her own on November 18, 2022, after Greg Maffei tried to shift the blame for failing to meet customers’ demands on her. According to him, her unprecedented popularity and the fact she hadn’t toured in four years was the reason the site couldn’t handle the traffic. There was too much demand. On Instagram, Taylor wrote:

«Well. It goes without saying that I'm extremely protective of my fans. We've been doing this for decades together and over the years, I've brought so many elements of my career in house. I've done this SPECIFICALLY to improve the quality of my fans' experience by doing it myself with my team who care as much about my fans as I do. It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse. There are a multitude of reasons why people had such a hard time trying to get tickets and I'm trying to figure out how this situation can be improved moving forward. I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could. It's truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them. And to those who didn't get tickets, all I can say is that my hope is to provide more opportunities for us all to get together and sing these songs. Thank you for wanting to be there. You have no idea how much that means.»

Taylor Swift
As in many aspects in the past, as goes Taylor, so goes the music industry. Several U.S. lawmakers took notice of the issue. Congresswoman Alexandria Ocasio-Cortez tweeted that Ticketmaster is a monopoly and that its merger with Live Nation Entertainment must be broken up. Congressman Bill Pascrel, who had previously petitioned U.S. Attorney General Merrick Garland in support of “strong antitrust enforcement by the Biden Administration” and criticized the merger of Ticketmaster and Live Nation, stated that he attempted to purchase tickets but was placed on the waitlist. According to consumer organizations, Ticketmaster and Live Nation control over 70% of the primary ticketing and live event venues market. David Cicilline, who chairs the U.S. House Judiciary Subcommittee on Antitrust, Commercial and Administrative Law, commented that the U.S. Department of Justice must investigate and unmerge the companies. Amy Klobuchar, chair of the Senate counterpart of the subcommittee, penned a letter to Ticketmaster CEO Michael Rapino about her “serious concerns” over the company’s operations. Tennessee Attorney General Jonathan Skrmetti began an investigation into “consumer complaints about chaos during the presale of tickets” to the tour. He said in a press conference on November 16 that “a lack of competition [for Ticketmaster] has led to a poor experience and higher prices for consumers.” The North Carolina Attorney General also started an investigation. On November 18, 2022, The New York Times reported that the U.S. Justice Department had opened an antitrust investigation into Live Nation Entertainment and Ticketmaster.
General Information
Associated Albums
Start DateMarch 17, 2023
End Date
Location
North America
Legs1
No. of Shows52
Attendancetbd
Box Office
tbd
Opening Acts
Paramore
HAIM
Phoebe Bridgers
beabadoobee
girl in red
MUNA
GAYLE
Gracie Abrams
OWENN
TAYLOR SWIFT CONCERT CHRONOLOGY
Lover Fest (2020 – cancelled)The Eras Tour (2023)
Tour Announcement
Midnights Era

Midnights Era

Midnights (2022)

Midnights Songs