Midnights October 21, 2022 Midnights is Taylor’s tenth studio album, released on October 21, 2022, through Republic Records. Stemming from her thoughts during thirteen “sleepless nights,” the record has been described by her as a concept album encapsulating “a journey through terrors and sweet dreams”. Seven bonus tracks were
Taylor Swift | The Eras Tour
Table of Contents
Background and Development
During the days leading up to the release of Midnights, on October 18, 2022, Taylor’s United Kingdom website indirectly confirmed a forthcoming concert tour. Pre-ordering the album on the UK store resulted in “special presale code access for forthcoming and yet-to-be-announced Taylor Swift UK show dates.” On The Tonight Show Starring Jimmy Fallon on October 24, Taylor stated she “should [go on tour]. When it’s time, [I will] do it”. She further said “it’s going to happen” at The Graham Norton Show on October 28.
On November 1, 2022, Taylor appeared on Good Morning America to formally announce “The Eras Tour,” which was confirmed on her social media accounts at the same time. On Instagram, she wrote:
The US leg of the tour, consisting of 52 dates, will start on March 17, 2023, in Glendale, Arizona, and conclude on August 9, 2023, in Los Angeles, California. International dates are to be announced “soon”.
According to Ticketmaster, the “TaylorSwiftTix Presale” provides “the best opportunity to get more tickets into the hands of fans who want to attend the show and keep tickets away from bots”, by evading bots and scalpers. The ticketing platform noted that if demand from the fan program “exceeds supply”, it is possible that “verified fans may be selected at random to participate in the presale.”
Ticketmaster was widely criticized by fans and customers online for a flawed ticketing model that obstructed purchasing. “Ticketmaster” was trending No. 1 worldwide on various social media platforms such as Twitter and TikTok. CNN Business stated that the “astronomical” demand indicates Taylor’s popularity. However, Fortune and Bloomberg attributed the criticism to Ticketmaster’s dynamic pricing strategy, “oft-confusing multistep buying process plagued with additional fees”, “long waits, technical problems, and poor customer service”.
Greg Maffei, chairman of Live Nation, spoke to CNBC on November 16. He claimed that Ticketmaster prepared for 1.5 million verified fans but 14 million showed up—”we could have filled 900 stadiums.” In a detailed statement, Tickemaster explained that 3.5 million fans pre-registered for the “Verified Fan” program — the largest in platform history — two million of whom were placed on the waiting list while 1.5 million were allowed to purchase first, as only “40% of invited fans actually show up and buy tickets, and most purchase an average of 3 tickets.” However, the website was overwhelmed by the “staggering” number of fans as well as bots without pre-sale codes, resulting in “3.5 billion total system requests—[four times the site’s] previous peak.” Therefore, Ticketmaster attempted to slow down the sale by wait-listing more customers “to stabilize the systems”, which in turn prolonged the queue and waiting time. The company confirmed on November 17 that the November 18 public on-sale is cancelled as well, citing inability to meet the demand.
Taylor released a statement of her own on November 18, 2022, after Greg Maffei tried to shift the blame for failing to meet customers’ demands on her. According to him, her unprecedented popularity and the fact she hadn’t toured in four years was the reason the site couldn’t handle the traffic. There was too much demand. On Instagram, Taylor wrote:
|Start Date||March 17, 2023|
|No. of Shows||52|
girl in red
TAYLOR SWIFT CONCERT CHRONOLOGY