Midnights October 21, 2022 Midnights is Taylor’s tenth studio album, released on October 21, 2022, through Republic Records. A concept record about nocturnal ruminations, it was written and produced by Taylor with longtime collaborator Jack Antonoff. She has described the album as a collection of songs encapsulating “a journey
Taylor Swift | The Eras Tour
Table of Contents
Background and Development
During the days leading up to the release of Midnights, on October 18, 2022, Taylor’s United Kingdom website indirectly confirmed a forthcoming concert tour. Pre-ordering the album on the UK store resulted in “special presale code access for forthcoming and yet-to-be-announced Taylor Swift UK show dates.” On The Tonight Show Starring Jimmy Fallon on October 24, Taylor stated she “should [go on tour]. When it’s time, [I will] do it”. She further said “it’s going to happen” at The Graham Norton Show on October 28. On November 1, 2022, Taylor appeared on Good Morning America to formally announce “The Eras Tour,” which was confirmed on her social media accounts at the same time. On Instagram, she wrote:
High demand prompted 25 more shows to be added, making “The Eras Tour” the most extensive US tour of Taylor’s career with 52 dates, surpassing her preceding “reputation Stadium Tour.” International dates are to be announced later.
According to Ticketmaster, the “TaylorSwiftTix Presale” provides “the best opportunity to get more tickets into the hands of fans who want to attend the show and keep tickets away from bots”, by evading bots and scalpers. The ticketing platform noted that if demand from the fan program “exceeds supply”, it is possible that “verified fans may be selected at random to participate in the presale.”
Various journalists highlighted Taylor’s influence, and how the controversy could bode well for the music industry. Arwa Mahdawi wrote for The Guardian, “Swift has had an incredibly impressive career. But you know what? If she gets people to sit up and pay attention to the disgraceful state of antitrust laws in the U.S., I reckon that will be her finest achievement.” Brooke Schultz of Associated Press discussed how Taylor’s fans magnified a website crash into a political movement and considered them an influential voter demographic during elections: “the sheer power and size of Swift’s fandom has spurred conversations about economic inequality, merely symbolized by Ticketmaster”. Bloomberg journalist Augusta Saraiva termed the phenomenon “Swiftonomics”—a microeconomic theory that explains Taylor’s supply, demand, fanbase and political impact following the Covid-19 pandemic. I-D dubbed Taylor the last remaining “real” popstar for “[s]hifting more albums and filling more stadiums than her contemporaries” and “creat[ing] a hysteria unseen since the industry’s golden era.” Pitchfork asked, “Is there any other artist who could force urgency into the federal investigation of a music industry monopoly just by going on tour?”
Greg Maffei, chairman of Live Nation, claimed that Ticketmaster prepared for 1.5 million verified fans but 14 million showed up: “We could have filled 900 stadiums.” The company confirmed on November 17 that the November 18 public on-sale was canceled as well, citing an inability to meet demand. Taylor released a statement on November 18, 2022, via her Instagram story:
The versatility of the show’s music, visuals, and performance art was often a subject of praise in the reviews. Journalists Rebecca Lewis and Carson Mlnarik of Hello! and MTV, respectively, commended Taylor’s stage presence and commitment to her artistry; Lewis described her alter ego during the tour as “country ingenue to pop princess and folklore witch”, whereas Mlnarik affirmed that the on-screen visuals stayed true to every album’s aesthetic. The Week and Dallas Observer critics agreed, highlighting the “jaw-dropping” visuals and “bedazzled” fashion. Billboard editor Jason Lipshutz underscored Taylor’s “powerhouse” vocals, engaging artistic personas, and skill set. Jon Caramanica of The New York Times highlighted the tour’s scale, ambition, and portrayal of all the musical pivots of Taylor’s career, whereas The Atlantic‘s Spencer Kornhaber complimented the show’s art direction, suspense, and the sequencing of the acts. Mikael Wood of Los Angeles Times described the show as a “masterclass in pop ambition”, showcasing Taylor’s range.
Critics also appreciated the tour’s production value and artistic direction. Philip Cosores of Uproxx dubbed it the “most impressive stadium show ever conceived”, atypical of pop and rock artists, with USA Today‘s Melissa Ruggieri noting that no mainstream artist since Bruce Springsteen has “packed so much music into one show.” Spin critic Jonathan Cohen admired the rich stage design, usage of “state-of-the-art” technology, and immersive experience into Taylor’s “increasingly accomplished musical world-building”. He added that artists at their prime very rarely present their discography as Taylor did. Variety journalist Chris Willman felt that the “epic” show demonstrated that “the person who has come up with the single greatest body of pop songwriting in the 21st century is also its most popular performer.” Pollstar‘s Christina Fuoco and Rolling Stone‘s Waiss David Aramesh opined that the tour is “live music at its highest spectacle” and “a production spectacle of the highest echelon”, commending Taylor’s showmanship. Melinda Sheckels of Consequence praised the tour’s “nuanced and interpretive” approach in depicting Taylor’s albums and the “sheer magnitude, artistry, and technical prowess” of the production.
Midnights Era 2022-present “Meet me at midnight.” With the release of her tenth studio album, Midnights, Taylor became more universally loved than ever before. When 20,000 people regularly started showing up outside her sold out “The Eras Tour” stadium shows, it became clear that something unique was happening. Streaming records made
Records and Achievements
Following the opening shows of “The Eras Tour,” five of Taylor’s albums entered the Top 40 of the UK Albums Chart. Billboard reported that Taylor’s entire discography rose in daily streams, especially the songs on the set list; seven of her albums subsequently re-entered the Top 40 region of the US Billboard 200 chart for multiple weeks, making Taylor the first living artist to do so.
The Guardian journalist Dave Simpson wrote that the 44-song set list of “The Eras Tour” might increase the demand for “longer” concerts and may “trigger a setlist arms race as artists battle to play longer than each other.” He opined that the “It’s All a Blur Tour,” an upcoming co-headlining tour by Drake and 21 Savage, was inspired by the concept of “The Eras Tour,” with the former’s promotional poster depicting a “career retrospective” similar to the latter.
“The Eras Tour” had an economic impact on the cities it visited, boosting the local businesses and tourism revenues by millions of dollars. For instance, Taylor’s three-day stop in Tampa caused a huge increase in demand for hotel rooms, car-parking services and clothing stores; the concerts generated US$730,000 in taxes throughout Tampa.
The cities visited by “The Eras Tour” celebrated the tour in various ways, creating a “friendly competition” between them over honouring Taylor.
- Glendale temporarily changed its name from March 17 to 18 as it hosted the first shows of “The Eras Tour.” Mayor Jerry Weiers announced the “symbolic” name, Swift City, on March 13. The Westgate Entertainment District, a mixed-use complex in Glendale, put up welcome messages, and local restaurants offered Swift-themed menu items.
- Las Vegas displayed light shows inspired by the color palettes of “The Eras Tour” every night through March 25 at the Gateway Arches on the Las Vegas Boulevard.
- Arlington, Texas, renamed Randol Mill Road, the street outside AT&T Stadium, to Taylor Swift Way on March 30. Mayor Jim Ross declared March 31 through April 2 “Taylor Swift Weekend”, during which the steel sculptures outside Arlington City Hall were illuminated red; Taylor was also presented with a key to the city. Additionally, the Arlington Museum of Art announced on March 30 that it would host an exhibit exploring Taylor’s “evolving, boundary-pushing” artistry, featuring costumes, photographs, and concert videos from her album eras. Titled “The Eras Tour Collection,” the exhibit ran from June 2 to September 24, 2023.
- Tampa, Florida, presented Taylor with a key to the city; Mayor Jane Castor invited Taylor to be the city’s honorary mayor for a day. The Tampa City Hall, Tampa Riverwalk and downtown bridges are to be lit red. Hillsborough County temporarily changed its name to Swiftsborough.
- Houston illuminated its city hall lavender as a nod to “Lavender Haze”, celebrated “Taylor Swift | The Eras Tour weekend”, and renamed NRG Stadium to NRG Stadium (Taylor’s Version) from April 21 to 23, as per a proclamation by Harris County judge Lina Hidalgo.
- In Atlanta, Georgia’s Own Credit Union welcomed Taylor with a large “Welcome to A-TAY-L” sign displayed atop its skyscraper building. Taylorsville, Georgia declared April 28, 2023, “Taylor Swift Day” and presented Taylor with a key to the city following her three sold-out shows in Mercedes-Benz Stadium.
- In Nashville, Tennessee, the Country Music Hall of Fame and Museum opened an exhibit entitled Through Taylor Swift’s Eras, displaying original outfits from every album era throughout May 2023. Mayor John Cooper recognized May 5 to 7 as “Taylor Swift Homecoming Weekend” and placed an “honorary bench” at Centennial Park as a monument dedicated to “Nashville and Swift’s long-standing relationship”, in reference to lyrics in her song “invisible string”.
- Philadelphia unveiled a mural on South Street on May 12.
- Massachusetts governor Maura Healey conferred a “Governor’s Citation” upon Taylor in recognition of her Foxborough shows.
- New York City’s Museum of Arts and Design announced an exhibit called “Taylor Swift: Storyteller” on May 3, describing it as a “career-spanning look at [Taylor’s] artistic reinventions”; it opened from May 20, ahead of Taylor’s shows in East Rutherford, to September 4.
- New Jersey governor Phil Murphy declared the “Taylor Swift ham, egg, and cheese” as the state’s official sandwich on May 25, referencing the cultural debate about Taylor ham and pork roll.
|Start Date||March 17, 2023|
|No. of Shows||146|
girl in red
TAYLOR SWIFT CONCERT CHRONOLOGY