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Taylor Swift | The Eras Tour

Concert Film | October 13, 2023

This article is about the concert film. For the tour, see The Eras Tour (2023-2024).
Taylor Swift | The Eras Tour is a concert film by Taylor. It documents “The Eras Tour” (2023-2024), her historic sixth concert tour. Directed by Sam Wrench, produced by Taylor and distributed by AMC Theatres in the United States, the film premiered on October 11, 2023, at The Grove in Los Angeles and was released in theatres worldwide on October 13, 2023.
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Background and Development

“The Eras Tour” is Taylor’s sixth headlining concert tour, and her second all-stadium run. It began in Glendale, Arizona, on March 17, 2023. The show spans over three hours, with a set list of 44 songs divided into 10 distinct acts that conceptually portray Taylor’s first ten studio albums. The tour was an unprecedented commercial success and received unanimous critical acclaim. It became a cultural and economic phenomenon, bolstered by historic ticket demand and fan frenzy globally.

Taylor commissioned a recording of “The Eras Tour” to be theatrically released as a feature film. Sam Wrench, who previously helmed Billie Eilish’s Billie Eilish: Live at the O2 (2022), was hired as director, and the film was recorded at the first three of six Los Angeles shows of the tour from August 3 to 5, 2023, at SoFi Stadium in Inglewood, California. Taylor’s in-house production company, Taylor Swift Productions, produced the film independently. Forgoing the involvement of major American film studios allowed Taylor to reduce expenses; Puck estimated that the film cost $10–20 million. It was able to be produced, released, and promoted amidst the SAG-AFTRA strike because it received special approval from SAG-AFTRA as a non-AMPTP production that met “the same standards the unions are seeking in their negotiations with the studios”. SAG-AFTRA chief negotiator Duncan Crabtree-Ireland stated that Taylor “came to us and said she wanted to do this, but only if she could do it the right way under a union contract”. Taylor announced the concert film on August 31 through her social media accounts, and during an appearance on Good Morning America. Tickets went on sale the same day in the US, Canada and Mexico. On September 26, Taylor announced a worldwide release of the film.

Distribution and Ticketing

In the United States, AMC Theatres agreed to serve as both distributor and exhibitor of The Eras Tour, an unprecedented move in the American film industry, and screen it for at least four times a day from Thursday through Sunday during each week of its run. Ticket prices for standard screenings were preset at $19.89 for adults, a reference to Taylor’s upcoming re-recorded album 1989 (Taylor’s Version), and $13.13 for children and seniors, a reference to Taylor’s lucky number, 13. The film will also be available on premium large formats such as IMAX and Dolby Cinema. Each initial purchase included a free poster, while select locations advertised special themed popcorn and drink containers.

AMC also acted as distributor in other territories, distributing a film globally and to unaffiliated theater chains for the first time in its history. Cinemark Theatres and other circuits were also granted rights to the film. Chains set to exhibit The Eras Tour include Regal, Cineplex, Cinépolis, Cinemex, and Odeon, in addition to AMC and Cinemark. Variance Films, via a sub-distribution deal, assisted AMC with bookings at non-AMC and Cinemark locations, and tickets were also available for purchase online via Fandango. The film is expected to screen in more than 4,000 theaters in North America, as well as more than 7,500 theaters worldwide.

According to media outlets, Taylor’s family secretly negotiated with AMC CEO Adam Aron to distribute the film, and the terms of its distribution and financing were dictated by Taylor rather than AMC. The fixed pricing model and unacceptance of theater loyalty programs are considered highly unconventional and a breach of industry norms. No exhibitors or distributors except AMC and Cinemark were aware of the film’s release plans until the morning of Taylor’s announcement; this frustrated executives, as distributors are expected to keep each other informed of their release schedules as a gesture of good faith. Insider stated that since the Paramount Consent Decrees “were terminated in 2020”, the distribution agreement was legal. Puck journalist Matthew Belloni reported that “disappointing” talks with the major film studios had led Taylor and her parents to instead negotiate a distribution deal directly with Aron and Cinemark. As part of the agreement, 43% of the box-office earnings will go to theaters, while Taylor and AMC’s distribution arm will split the remaining 57%. Additionally, theaters will retain all concession revenue and screen the film for up to 26 weeks, although Taylor has the option to send the film to streaming services after 13 weeks. The Sydney Morning Herald reported that the theaters are allowed to screen the film for a minimum 15 times, including one in the prime time (6:00 PM to 8:00 PM) each day of the run.
Taylor Swift performing on "The Eras Tour" (2023)
Taylor Swift performing on "The Eras Tour" (2023)


The Eras Tour had a worldwide theatrical release in more than 100 countries and territories on October 13, 2023, two weeks before the release of Taylor’s re-recorded album 1989 (Taylor’s Version), while some countries and territories had a later premiere date of November 3, 2023. In the United States, Canada, and Mexico, the film was screened for four consecutive weekends beginning on October 13. Variety noted that the film’s four-weekend theatrical run and wide North American releases were “far from the kind of one- or two-night special engagement that music fans have become used to with filmed concert experiences in cinemas.”

«'The Eras Tour' has been the most meaningful, electric experience of my life so far and I’m overjoyed to tell you that it’ll be coming to the big screen soon! Starting Oct 13th you’ll be able to experience the concert film in theaters in North America! Tickets are on sale now. Eras attire, friendship bracelets, singing and dancing encouraged. 1, 2, 3 LGB!!!! (iykyk)»

A film trailer premiered alongside the announcement, featuring her 2023 single “Cruel Summer“. In anticipation of high demand and in light of the 2022 Ticketmaster controversy, AMC upgraded its systems five times its original capacity and temporarily halted online ticket sales for most of its other films; nonetheless, its mobile app crashed shortly after the on-sale began.


The film’s atypical release strategy ignited a discourse, with widespread commentary from film, music and entertainment journalists and executives. Vanity Fair‘s Savannah Walsh opined, the film arrived “just when moviegoing needs it most” and may boost theater earnings after the business was widely affected by the Writers Guild of America and SAG-AFTRA strikes, which has affected numerous Hollywood productions. Writers for Deadline Hollywood and USA Today expressed similar sentiments, believing the film would “save” the late 2023 box office. National Association of Theatre Owners President Michael O’Leary believed the success of The Eras Tour indicates the potential of concert films in theaters. Sarah Whitten, for CNBC, commented that “the theater industry hopes Swift reinvigorates the concert genre,” which originally “blossomed in the 1960s and 1970s”.

«It's scary that Taylor Swift can come in and become a hit without using conventional marketing routes [...] You have to be an enormous star to put out a single tweet and disrupt the entire industry.»

Billboard noted that the “unusual deal” could influence AMC and other exhibitors to expand their distribution operations to include other concert films. Shannon Power of Newsweek believed Taylor and AMC’s partnership “has the potential to rewrite the rules” of film distribution. The Daily Telegraph praised Taylor as “the greatest tactician in showbusiness,” writing, “Barbenheimer showed people will go to the cinema if they feel they are participating in a communal experience. Hollywood refused to take advantage of this. So Swift has instead.” Analyses from Collider and TheWrap concluded that by successfully negotiating her own deal and proving its profitability, Taylor incentivized theaters to find programming without the help of the studios, and has “potentially [changed] the dynamics of cinema distribution.” Tony Vinciquerra, chairman and CEO of Sony Pictures, called The Eras Tour a “massive, unexpected rescue” for the theaters.

Other than AMC and Cinemark, no exhibitors or distributors were notified of The Eras Tour release date before the announcement on August 31, 2023. As the release was unanticipated, other films moved their release dates away from October 13 in order to avoid competing with Taylor:

  • The hashtag “#Exorswift” trended on social media after the film’s announcement, as The Eras Tour had the same release date as The Exorcist: Believer, a supernatural horror film, in reference to the Barbenheimer phenomenon surrounding Barbie and Oppenheimer in July 2023. In response, Universal Pictures and Blumhouse Productions preponed the release of The Exorcist by one week, a decision IndieWire observed likely did not come at a low cost as The Exorcist‘s marketing campaign was expensive.
  • Comedy drama film The Persian Version moved from October 13 to October 20.
  • Romantic comedy film What Happens Later, directed by Meg Ryan, moved from October 13 to November 3.
  • Drama film Ordinary Angels, starring Hilary Swank, was initially set for release on October 13, but was delayed to February 23, 2024.
  • The biographical comedy drama Dumb Money, directed by Craig Gillespie, moved up its wide release from October 6 to September 29.
  • Priscilla, a biographical drama directed by Sofia Coppola, moved from October 27 to November 3.
  • The Marsh King’s Daughter, a psychological thriller, moved from October 6 to November 3.
  • Paramount Pictures and Apple Studios abandoned plans for a two-week limited run of the western film Killers of the Flower Moon, directed by Martin Scorsese, before its wide release on October 20.


The Eras Tour was met with unprecedented ticket demand. Within hours after tickets went on sale, the film surpassed $10 million in pre-sales, which box-office analysts likened to the performance of a Marvel film. Global Internet searches for “AMC” spiked by more than 1000 percent, while AMC’s stock experienced a brief 9.2 percent surge.

On September 1, 2023, AMC reported that The Eras Tour had grossed $26 million within three hours on its platform, marking the highest-ever single-day advance ticket sales in the company’s history, surpassing the previous record of $16.9 million by Spider-Man: No Way Home (2021). Wanda Gierhart Fearing, chief marketing officer of Cinemark, reported they had booked an “unprecedented number of auditoriums” to meet demand. Hence, AMC and Cinemark added more showtimes. IMAX sold out more than 250 screenings of the film in one day, a number similar to that of “a blockbuster tentpole feature”. Fandango reported that The Eras Tour had set a platform record for highest first-day ticket sales in 2023, comparable to No Way Home, Avengers: Endgame (2019), and Star Wars: The Force Awakens (2015). Deadline Hollywood reported that the film had earned over $37 million in first-day pre-sale revenue across the U.S., surpassing The Force Awakens‘ $20 million and marking the second highest pre-sale tally ever, behind Avengers: Endgame‘s $50 million. As of September 15, the pre-sale revenue was $65 million, surpassing Doctor Strange in the Multiverse of Madness ($60M) and The Batman ($42M).

In Mexico, in the first days of pre-sale, the film sold a record 292,500 tickets at Cinépolis theaters, surpassing Avengers: Infinity War (2018). In Australia, the film grossed more than $300,000 within the first 12 hours of pre-sales at Hoyts, tripling the first-day pre-sales of Avatar: The Way of Water (2022). In the United Kingdom, the film broke the Vue record for the highest first-day pre-sales for a concert film, surpassing BTS: Permission to Dance on Stage (2022). Box office projections for The Eras Tour‘s opening weekend gross range from $70 to 100 million, an all-time record for a concert film.
General Information
Associated Albums
Based onThe Eras Tour
Release DatesOctober 11, 2023 (Premiere)
October 12, 2023 (USA, Canada)
October 13, 2023 (Worldwide)
StarringTaylor Swift
LocationSoFi Stadium (Inglewood)
Production Company
Taylor Swift Productions
Distributed by
AMC Theatres (USA)
Running Time
169 mins
United States
$10-20 million
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The Eras Tour