Taylor Swift NOW
was one of many components of AT&T
’s exclusive multi-year, multi-faceted deal with Taylor. It was available exclusively to AT&T
customers across all of its video platforms: DirecTV
, DirecTV NOW
. This put Taylor Swift NOW
in the hands of more than 25 million video customers (as of 3Q16). The channel was also available through those platforms’ apps for streaming on-the-go.