The Making of A Song
Throughout the series, Taylor is seen alone in different rooms and studios working through making the songs. Sometimes, her producers (Jack Antonoff, Max Martin and Shellback) join her. The videos give fans an unprecedented glimpse into Taylor’s songwriting process. Out of the fifteen songs on reputation, eight songs got a “making of” episode.
AT&T customers were able to view the Taylor Swift NOW series on all its video platforms: DirecTV NOW, DirecTV and U-Verse. Some episodes were also shared for free on YouTube.