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The Making of a Song

Herself | 2017

“The Making of a Song” is an intimate multi-part series chronicling the creative process of Taylor’s sixth studio album, reputation (2017). The series was shot by Taylor herself and shows her journey through writing and recording songs for reputation.
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The series gives fans an unprecedented glimpse into Taylor’s songwriting process. Out of the fifteen songs on reputation, eight songs got a “Making of” episode. The episodes show Taylor singing, dancing and working with frequent collaborators Jack Antonoff, Max Martin and Shellback while in the recording studio. Throughout the series, she is also seen alone in different rooms, working through writing new songs.


AT&T hosted an exclusive invite-only for 200+ fans to celebrate the release of reputation and those in attendance were treated to a special preview of an episode from The Making of a Song. Taylor surprised fans with an appearance at this event, gave a heartfelt speech, and did a meet and greet where they were able to take photos with her.

AT&T hosted week-long reputation Pop Ups in New York City and Los Angeles in November and December to celebrate the release of Taylor’s latest album and the premiere of The Making of a Song series on Taylor Swift NOW. Each Pop Up provided fans with the ultimate Swiftie experience that included multiple photo ops with set pieces from her latest music videos (“Look What You Made Me Do” and “…Ready For It?“), the chance to snag exclusive reputation merch, and more.

With an episode dropping every Tuesday through November and December, AT&T launched new social content weekly that highlighted new songs and moments featured in the series to keep fans coming back every week. They supplied additional social creative for Taylor and Taylor Nation, her fan community social accounts, for their own posts to further amplify awareness and tune-in.


AT&T customers were able to view the Taylor Swift NOW series on all its video platforms: DirecTV NOW, DirecTV and U-Verse. Some episodes were also shared for free on YouTube.


King of My Heart
I Did Something Bad
This Is Why We Can't Have Nice Things
Call It What You Want
Getaway Car
Don't Blame Me
General Information
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reputation Era

reputation Era

reputation (2017)

reputation Songs

reputation Stadium Tour

Taylor Swift: reputation Stadium Tour