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Taylor has employed Robert Allen as her tour manager throughout her career, a role that he still appears to hold. He is also the younger brother of Def Leppard’s drummer Rick Allen. Early on in her career, Taylor even got to perform with Def Leppard on a “CMT Crossroads” episode through her Allen contact. Today, it appears that Allen works as Taylor’s full-time manager, operating as head of 13 Management, which makes him one of the most powerful behind-the-scenes figures in the music industry today.
Since 2014, Tree Paine has been Taylor’s publicist. She has helped guide Taylor through one of the most storied and tumultuous careers in pop music history. Prior to working with Taylor, she got her break in 1995, when she began working with acts at Interscope Records. She eventually met Taylor in 2007 an officially joined her team in 2014, as Taylor was gearing up to release 1989.
Radio veteran Frank Bell is both a shareholder and 13 Management‘s “Director of Radio and Research”. He has stated that he has known Taylor since her birth. In his position, he manages radio outreach and develops marketing research initiatives for the company. When Frank joined the company in December 2010, Robert Allen stated in a press release: “Frank brings solid relationships and strong tactical radio expertise and insight to 13 Management. As we ramp up for the Taylor Swift Speak Now World Tour in 2011, Frank will be an invaluable resource to manage our radio outreach and develop our marketing research initiatives.”
From September 2023 onwards, Douglas Baldridge is the general counsel at 13 Management. He took over from retiring Jay Schaudies, who had served as both lawyer and talent manager at 13 Management since the beginning of Taylor’s career. Baldridge, a seasoned commercial litigator, had already served as outside counsel for Taylor for many years and notably represented her in a highly publicized sexual harassment trial that she won in 2017. Taylor also continues to work with well-known music industry attorney Donald Passman of Gang, Tyre, Ramer, Brown & Passman, who is the author of the book, “All You Need to Know About the Music Business.”
Erica Worden is Taylor’s personal assistant and road manager. She accompanies Taylor to almost all public events and supports her in her private life too. She has been a member of Taylor’s inner circle since her early career.
Other members of 13 Management include Austin Fish and Jaidam Kirpich.