Taylor is an excellent business woman. From Diet Coke to Apple and even the Big Apple itself (New York City Tourism), Taylor has always been extremely canny about her corporate partnerships. Over the years, she has signed a number of high-profile endorsement deals. While the details of these agreements have never been made public, they’re likely worth hundreds of millions collectively. Taylor’s power lies in her social clout. Additionally, her fanbase is known to be particularly loyal.
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