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American Greetings

Greeting Cards, Stationery | 2009-2014

In November 2009, American Greetings announced a partnership with Taylor and secured yet another outlet for her creativity — writing greeting cards. She created multiple lines of greeting cards, gift packaging, stationery, online photo personalization products and online greetings.
The exclusive partnership provided a new opportunity for Taylor fans and greeting card enthusiasts to connect with the people closest to them through Taylor’s words.

“We are absolutely thrilled and honored to introduce Taylor Swift as the newest writer and creative contributor to the American Greetings family,” stated Zev Weiss, CEO at American Greetings. “Her abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences and greeting cards do the same — cards help people express, connect and celebrate these events with the important people in their lives. We believe it’s a natural fit!”

During their partnership, Taylor was working with American Greetings‘ editorial and creative teams to design, develop and create cards and products that reflected and demonstrated not only her personality, but brought her stories and words to life.

«My idea of a great song is a song that says how I feel better than I could. I feel the same way about greeting cards. I've always been fascinated by feelings and how we express them to each other. Getting to write and design these cards is a wonderful experience.»

Taylor Swift
The Taylor Swift greeting card collections were sold through American Greetings‘ retailer partners throughout the United States, Canada, Mexico, Australia, New Zealand, the United Kingdom and US military bases worldwide, and online at americangreetings.com and photoworks.com.

Taylor Swift Greeting Card Mobile App

The “Taylor Swift Greeting Cards” app allowed you to send good wishes to your loved ones. You could pick a card, personalize it and send some “love, love, love”. Building on the success of its other mobile app platforms, American Greetings had created a free mobile app that allowed the user to select, customize and send digital versions of popular Taylor Swift paper greeting cards from their mobile phone or tablet to a recipient via text message, email, Facebook and Twitter.

«Sending a card has always been one of my favorite ways to let people know I’m thinking of them. I love that I can share this new card experience with my fans and give them a fun and easy way to reach out to the people they love.»

Taylor Swift
Combining a unique writing style with inspiring photography, expressive hand lettering, and whimsical, casual design, each card in the Taylor Swift greeting card collection by American Greetings was a story just waiting to be told.

Inspired by the aesthetics and images from Taylor’s fourth album, RED (2012), the app launched with features unique to the Taylor Swift card collection that fans had grown to love for the previous three years. These digital greeting cards featured ambient music from RED, and were for sharing a little happiness with all the awesome people in your life.

The app included a jukebox that played snippets of RED that could easily be turned on while browsing the mobile card rack, as well as a reminder service that let users connect to Facebook so there was never an excuse to miss a friend’s birthday. The app also included a store locator to direct you to retailers that sold the Taylor Swift collection, creating the ultimate greeting card fan experience.

“We are thrilled to bring the Taylor Swift card collection directly to the hands of her biggest fans and greeting card enthusiasts,” states Michael Brown, VP, licensing at American Greetings. ”We’ve seen great success with the paper card collections and believe the free mobile app is a natural next step in allowing fans to personalize a card that’s uniquely them – and uniquely Taylor Swift.”

The “Taylor Swift Greeting Cards” mobile app is no longer available.
General Information
Years2009-2014
ErasFearless
Speak Now
RED
Greeting Cards
Greeting Card App