Xfinity Brand Ambassador, "The 1989 World Tour" Lead Sponsor | 2015
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"The 1989 World Tour" Partnership
“We’ll bring Taylor fans an experience they can’t get anywhere else. Taylor Swift is a global superstar and her fans have an unrivaled passion for everything she touches,” said Todd Arata, VP, Brand Marketing, Comcast Cable. “And now, Xfinity and Taylor Swift are coming together to bring Taylor fans an experience they can’t get anywhere else. Throughout the tour we’ll also surprise fans with ticket giveaways, signed merchandise and more, including a lip sync competition among fans for the chance to meet Taylor herself,” added Arata.
As a part of the sponsorship, Xfinity also built an “Xfinity On Demand” experience including videos that gave viewers a backstage pass to what goes into preparing for each show of “The 1989 World Tour”. Customers also got On-Demand access to a curated collection of movies, TV shows and talk show appearances featuring Taylor as well her music videos.
Taylor Swift for Xfinity Teaser