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EOS
Brand Ambassador | 2015
In 2015, it seemed like everyone had EOS’s cult lip balm sphere in their purse. But only lucky fans in China, Hong Kong, and Taiwan were able to boast that theirs had Taylor on the packaging.
Table of Contents
Advertising Measures
EOS is a skin care brand that launched the popular Smooth Sphere Lip Balm. In the mid 2010s, the company already had a huge fan base in the United States and Canada. As it was expanding into the overseas market, it partnered with Taylor.
Taylor appeared on EOS lip balm and hand lotion products and in a series of original content exclusively in China, Hong Kong and Taiwan, beginning in October 2015. Partnering with Taylor was a strategic move for the brand in expansion to Greater China. Taylor has always had a large following in China and performed in Shanghai in November that year. According to a press release by EOS, the China market was ripe for this kind of partnership as celebrity endorsements are a more prominent part of the country’s popular culture.
Taylor appeared on EOS lip balm and hand lotion products and in a series of original content exclusively in China, Hong Kong and Taiwan, beginning in October 2015. Partnering with Taylor was a strategic move for the brand in expansion to Greater China. Taylor has always had a large following in China and performed in Shanghai in November that year. According to a press release by EOS, the China market was ripe for this kind of partnership as celebrity endorsements are a more prominent part of the country’s popular culture.
