instax Brand Ambassador, Touring Partner | 2018
On May 9, 2018, instax shared on Twitter: “We’re SO thrilled to announce globally that instax is partnering with Taylor on the ‘Taylor Swift Reputation Stadium Tour’! Get ready for some amazing stuff on the way…We’re so excited!”
As part of the deal, each tour stop featured custom instax “experience booths” for fans, as well as interactive activities. Taylor, who was described as a “longtime instax user,” appeared in TV commercials for the cameras, as well as in an online campaign.