Home » Wiki » Brand Deals »
Fujifilm
instax Brand Ambassador, Touring Partner | 2018
Fujifilm signed on as a global sponsor of Taylor’s 2018 “reputation Stadium Tour“. In addition, Taylor paired up with the company to create a special-edition instax camera which was released in October 2018.
On May 9, 2018, instax shared on Twitter: “We’re SO thrilled to announce globally that instax is partnering with Taylor on the ‘Taylor Swift Reputation Stadium Tour’! Get ready for some amazing stuff on the way…We’re so excited!”
As part of the deal, each tour stop featured custom instax “experience booths” for fans, as well as interactive activities. Taylor, who was described as a “longtime instax user,” appeared in TV commercials for the cameras, as well as in an online campaign.
Exclusive Camera
Taylor’s square-shaped instant camera comes complete with her printed signature and reputation themed graphics. Using “Gorgeous” as the background track, Taylor showed off her camera and its functions, including selfie mode, double exposure and “all kinds of things you can play around with” in an exclusive video. “I think there’s something cool about having a photo you can tangibly hold in your hands right after you took it,” she said, telling fans how she likes to keep photos in her diary when she’s on tour. “It’s kind of a really nice memento from good times.”
