Home » Wiki » Brand Deals » New York City

New York City

Welcome Ambassador for Tourism | 2014-2015

The first song on Taylor’s album 1989 is called “Welcome to New York,” and it bagged her a partnership with the city’s tourism department. On October 27, 2014, the release day of 1989, it was announced she had partnered with NYC & Company as its global welcome ambassador for tourism.
Table of Contents


The announcement was made on Good Morning America as Taylor spoke with Robin Roberts about the role and aired a clip of the new Manhattan resident clarifying the proper pronunciation of Houston Street.

“I’m still learning, but I’m so enthusiastic about this city that when I love something, I’m very vocal about it,” Taylor said of the title. “New York was a huge landscape for what became this album. It’s affected my life in ways I’m not even aware of fully.”

The opening track was written with OneRepublic’s Ryan Tedder and produced by Tedder, Taylor and Noel Zancanella. “It’s like an electric city, and I approached moving there with such wide-eyed optimism,” she said of the track upon its release last week:

«I saw New York as a place of endless potential and possibilities, and you can hear that reflected in this music and in this song. New York kind of pulled me here like a magnet. I was intimidated by the fact that it was bright and bold and loud. And now I know that I should run towards things like that.»

Taylor's Tips For Your Next Trip to New York

General Information
Advertisement Material