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RED (Taylor's Version) Promotional Partner | 2021
In November 2021, Taylor and Starbucks officially joined forces. Their caffeine collaboration celebrated the release of Taylor’s second re-recorded album, RED (Taylor’s Version) and Starbucks’ annual red cup holiday season.
Table of Contents
Announcement
Fans first began wondering if something was brewing with Starbucks and Taylor earlier in the month, when Starbucks tweeted, “It’s Red Season. ☕️✨🧣❤️” — a statement that fans assumed had something to do with the release of Taylor’s album.
Information about the partnership went out in early November 2021, in a weekly newsletter all workers receive.
Information about the partnership went out in early November 2021, in a weekly newsletter all workers receive.
Taylor's Latte
Beginning November 12, customers could order Taylor’s favorite coffee drink, a Grande Caramel Nonfat Latte, by simply asking for a “Taylor’s Latte” or “Taylor’s Version.” Fans could also order the drink using the Starbucks app by tapping the details in the “Taylor” app card. When picking up the coffee, labels printed “(Tay’s)” in the label name alongside the beverage. This offer was available for one week.
While inside the stores, Swifties might have noticed RED (Taylor’s Version), as well as additional Taylor hits, playing over the store’s speakers. Starbucks was playing her music exclusively in correlation with the event. They also dropped a playlist on Spotify, for those at home to enjoy.
Since red cup season always coincides with the season of giving, Starbucks made it easy for Taylor’s fans to send their friends a caffeine pick-me-up with an exclusive Taylor-inspired e-Gift card.
While inside the stores, Swifties might have noticed RED (Taylor’s Version), as well as additional Taylor hits, playing over the store’s speakers. Starbucks was playing her music exclusively in correlation with the event. They also dropped a playlist on Spotify, for those at home to enjoy.
Since red cup season always coincides with the season of giving, Starbucks made it easy for Taylor’s fans to send their friends a caffeine pick-me-up with an exclusive Taylor-inspired e-Gift card.
