RED (Taylor's Version) Promotional Partner | 2021
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Information about the partnership went out in early November 2021, in a weekly newsletter all workers receive.
While inside the stores, Swifties might have noticed RED (Taylor’s Version), as well as additional Taylor hits, playing over the store’s speakers. Starbucks was playing her music exclusively in correlation with the event. They also dropped a playlist on Spotify, for those at home to enjoy.
Since red cup season always coincides with the season of giving, Starbucks made it easy for Taylor’s fans to send their friends a caffeine pick-me-up with an exclusive Taylor-inspired e-Gift card.