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RED (Taylor's Version) Promotional Partner | 2021

In November 2021, Taylor and Starbucks officially joined forces. Their caffeine collaboration celebrated the release of Taylor’s re-recorded album RED (Taylor’s Version) and Starbucks‘ annual red cup holiday season.

Beginning November 12, customers could order Taylor’s favorite coffee drink, a Grande Caramel Nonfat Latte, by simply asking for a “Taylor’s Latte” or “Taylor’s Version.” Fans could also use the Starbucks app by tapping the details in the Taylor app card and then clicking “order now.” While inside the stores, Swifties might notice RED (Taylor’s Version), as well as additional Taylor hits, playing over the store’s speakers. Starbucks was playing her music exclusively in correlation with the event. They also dropped a playlist on Spotify, for those at home to enjoy. Since red cup season coincides with the season of giving, Starbucks made it easy for Taylor’s fans to send their friends a caffeine pick-me-up with an exclusive Taylor-inspired e-Gift card.

Fans first began wondering if something was brewing with Starbucks and Taylor earlier in the month, when Starbucks tweeted, “It’s Red Season. ☕️✨🧣❤️” — a statement that fans assumed had something to do with the release of Taylor’s album.

General Information
Year2021
EraRe-Recording Era
Special Gift Card