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Fragrances

Elizabeth Arden (2011-2014)

From Lyrics to Notes: Taylor Swift’s Fragrances

Taylor is primarily celebrated for her music, but in the past she has also explored her creativity through fragrance. Each of her perfumes offers a personal glimpse into her style, personality, and the moments in her life that inspire her. As Taylor herself once explained, “I think that fragrance has a lot to do with shaping people’s memories in the way that music does.” Her fragrances—from the whimsical notes of Wonderstruck to the artistic spirit of Incredible Things—similarly capture moments, moods, and emotions, creating an experience that extends her storytelling beyond the recording studio.

Wonderstruck

Named after her song “Enchanted”, Wonderstruck is Taylor’s debut fragrance. Released in 2011, it captures the magic of and the flutter of young love and infatuation.

Wonderstruck Enchanted

In 2012, Wonderstruck Enchanted was introduced as the sequel to Taylor’s debut fragrance. It was designed to represent what happens when a spark deepens into something lasting.

Taylor by Taylor Swift

Taylor by Taylor Swift was Taylor’s third perfume, released in 2013. It was very personal to Taylor herself and reflected her style at the time—feminine, timeless, yet modern.

Made of Starlight

After the original Taylor fragrance became a success, Taylor released a spin-off, Taylor by Taylor Swift: Made of Starlight. It was released in 2014 and sold in a musical box.

Incredible Things

Released in 2014, Incredible Things was designed to capture a sense of wonder and personal empowerment—qualities Taylor wanted to reflect both in her music and her public persona.
Taylor Swift Switzerland Logo (2022)
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