Elizabeth Arden (2011-2014)


Named after her song “Enchanted”, “Wonderstruck” was Taylor’s first fragrance. Its tagline was “The beginning of something magical”.

Wonderstruck Enchanted

Due to “Wonderstruck’s” success, Taylor released a spin-off fragrance, “Wonderstruck Enchanted”. It was released in 2012.

Taylor by
Taylor Swift

“Taylor by Taylor Swift” was Taylor’s third perfume, released in 2013. It was very personal to Taylor herself and reflected her style.

Made of Starlight

Due to “Taylor by Taylor Swift’s” success, Taylor released a spin-off fragrance, “Made Of Starlight”. It was sold in a musical box.

Incredible Things

“Incredible Things” is Taylor’s fourth perfume. The look of the bottle was inspired by Taylor’s paintings. It was first released in the fall of 2014.