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Elizabeth Arden (2011-2014)


Named after her song “Enchanted”, Wonderstruck is Taylor’s first fragrance. Its tagline is “The beginning of something magical”.

Wonderstruck Enchanted

Due to Wonderstruck‘s success, Taylor released a spin-off fragrance, Wonderstruck Enchanted. It was released in 2012.

Taylor by
Taylor Swift

Taylor by Taylor Swift was Taylor’s third perfume, released in 2013. It was very personal to Taylor herself and reflected her style at the time.

Made of Starlight

Due to Taylor by Taylor Swift‘s success, Taylor released a spin-off fragrance, Taylor by Taylor Swift: Made of Starlight. It was released in 2014 and sold in a musical box.

Incredible Things

Incredible Things is Taylor’s fourth perfume. The look of the bottle is inspired by Taylor’s watercolor paintings. It was first released in the fall of 2014.