The Master Recording
The New Official Version
Streaming also makes it harder for those who have the original masters to retaliate. In the past, one typical way record labels would burden artists who had left their companies was to produce greatest hits albums without the artists’ permission. The tactic was more effective if executed just before the artist released their own new album. In the streaming era, however, the best-of album no longer holds much power. It may have been a fair assumption during the album age that people would more readily open their wallets for a greatest hits collection full of old favorites than for a new album. Above all, Taylor’s dedicated fan base are likely to agree with her vision and accept Taylor’s Version as the new original. Anyone who makes a film or game and wants to use her music, any artists who seek to sample her, and all radio broadcasters will definitely feel the pressure, the reason being that there are no drastic changed to “Love Story (Taylor’s Version)” from the original. Paradoxically, the absence of any major difference between Taylor’s Version and the original imbues it with that much more influence.
There is one more question, too: What about the charts and awards ceremonies? The answer is actually simpler than it is with remixes or songs that feature other artists. Rerecorded songs and albums are considered separate from their original versions, so any upcoming Taylor’s Versions are eligible to chart anew. Awards ceremonies are no different: As long as she is interested, Taylor is allowed to submit her new versions for nomination. Of course, whether the rerecordings will receive votes on artistic merit is another story.