Master Recordings
Table of Contents
Definition of the Master Recording
The owner of the master has the power to distribute, license, and profit from that recording—whether by selling albums, collecting streaming revenue, or approving its use in film, television, or video games. In contrast, the songwriter holds a separate right: the ability to grant permission for others to create cover versions of the composition.
Because Taylor co-wrote (or solely wrote) every song she has released, she has always retained control of the underlying compositions. This allows her to authorize herself to re-record those songs. And crucially, every re-recording creates a new master—owned entirely by her. That concept became the foundation of her re-recording project, which eventually led to her being able to purchase the original recordings of her first six studio albums.
Taylor's Fight for Her Life's Work
In 2019, just as Taylor was preparing to release her seventh studio album, Lover, talent manager Scooter Braun’s company acquired Big Machine Records, including the masters to Taylor’s first six albums. The sale sparked a highly publicized dispute, as Taylor had long been vocal about her desire for full artistic and business control over her work:
«For years I asked, pleaded for a chance to own my work. Instead I was given an opportunity to sign back up to Big Machine Records and ‘earn’ one album back at a time, one for every new one I turned in. I walked away because I knew once I signed that contract, Scott Borchetta would sell the label, thereby selling me and my future. I had to make the excruciating choice to leave behind my past. Music I wrote on my bedroom floor and videos I dreamed up and paid for from the money I earned playing in bars, then clubs, then arenas, then stadiums. [...] When I left my masters in Scott’s hands, I made peace with the fact that eventually he would sell them. Never in my worst nightmares did I imagine the buyer would be Scooter. [...] Thankfully, I am now signed to a label that believes I should own anything I create. Thankfully, I left my past in Scott’s hands and not my future. And hopefully, young artists or kids with musical dreams will read this and learn about how to better protect themselves in a negotiation. You deserve to own the art you make.»
Taylor Swift
…Nobody thought this victory was possible. But that hard work paid off in 2025, when Taylor was finally able to purchase the master recordings to her entire early catalog—securing full ownership of her life’s work.
The Moment Taylor Won
The significance of this moment cannot be overstated. Taylor’s fight was never just about her own music. It was about reshaping the conversation around artistic ownership in the music industry. She stood for the rights of musicians to control the art they create, taking on a system that had long denied even the most legendary artists that power. From Prince to Joni Mitchell, generations of musicians had spoken about the importance of owning their masters, but few had ever achieved it.
At just 35, Taylor had done what once seemed impossible: she reclaimed ownership of her legacy, setting a new precedent for artist autonomy in the modern music era. As she said in 2022 at the Tribeca Film Festival, in one of her most memorable quotes:
«People often greatly underestimate how much I will inconvenience myself to prove a point.»
Taylor Swift
Taylor's Letter
I’m trying to gather my thoughts into something coherent, but right now my mind is just a slideshow. A flashback sequence of all the times I daydreamed about, wished for, and pined away for a chance to get to tell you this news. All the times I was thiiiiiiiis close, reaching out for it, only for it to fall through. I almost stopped thinking it could ever happen, after 20 years of having the carrot dangled and then yanked away. But that’s all in the past now. I’ve been bursting into tears of joy at random intervals ever since I found out that this is really happening. I really get to say these words:
All of the music I’ve ever made… now belongs… to me.
And all my music videos.
All the concert films.
The album art and photography.
The unreleased songs.
The memories. The magic. The madness.
Every single era.
My entire life’s work.
To say this is my greatest dream come true is actually being pretty reserved about it. To my fans, you know how important this has been to me—so much so that I meticulously re-recorded and released four of my albums, calling them Taylor’s Version. The passionate support you showed those albums and the success story you turned The Eras Tour into is why I was able to buy back my music. I can’t thank you enough for helping to reunite me with this art that I have dedicated my life to, but have never owned until now.
All I’ve ever wanted was the opportunity to work hard enough to be able to one day purchase my music outright with no strings attached, no partnership, with full autonomy. I will be forever grateful to everyone at Shamrock Capital for being the first people to ever offer this to me. The way they’ve handled every interaction we’ve had has been honest, fair, and respectful. This was a business deal to them, but I really felt like they saw it for what it was to me: My memories and my sweat and my handwriting and my decades of dreams. I am endlessly thankful. My first tattoo might just be a huge shamrock in the middle of my forehead.
I know, I know. What about Rep TV? Full transparency: I haven’t even re-recorded a quarter of it. The Reputation album was so specific to that time in my life, and I kept hitting a stopping point when I tried to remake it. All that defiance, that longing to be understood while feeling purposely misunderstood, that desperate hope, that shame-born snarl and mischief. To be perfectly honest, it’s the one album in the first 6 that I thought couldn’t be improved upon by redoing it. Not the music, or photos, or videos. So I kept putting it off. There will be a time (if you’re into the idea) for the unreleased Vault tracks from that album to hatch. I’ve already completely re-recorded my entire debut album, and I really love how it sounds now. Those 2 albums can still have their moments to re-emerge when the time is right, if that would be something you guys would be excited about. But if it happens, it won’t be from a place of sadness and longing for what I wish I could have. It will just be a celebration now.
I’m extremely heartened by the conversations this saga has reignited within my industry among artists and fans. Every time a new artist tells me they negotiated to own their master recordings in their record contract because of this fight, I’m reminded of how important it was for all of this to happen. Thank you for being curious about something that used to be thought of as too industry-centric for broad discussion. You’ll never know how much it means to me that you cared. Every single bit of it counted and ended us up here.
Thanks to you and your goodwill, teamwork and encouragement, the best things that have ever been mine… finally actually are.
Elated and amazed,
Taylor