Taylor is not just one of the biggest pop stars in the world: She is also its most successful, prolific, and recognizable contemporary songwriter. That is a designation she has proven she cares about. She can make hundreds of millions touring as an A-list performer, but it still makes sense that a prodigiously talented young woman who was written off for years on the basis of her diaristic songwriting and frivolous interest in glitter would transition into adult pop stardom in part on a platform of business savvy and semi-empowering rhetoric about the value of her own labor. She is uniquely positioned to speak authoritatively on this issue as a public-facing brand and a behind-the-scenes creative.
Taylor is one of the few superstars with a big enough fan base to have been able to boycott Spotify without damaging their brand or overall sales. Before officially pulling her music from streaming services, she wrote in a now-infamous essay for The Wall Street Journal from July 2014:
Taylor became a streaming giant soon after her return to Spotify. Nowadays, she is the most streamed female artist on Spotify of all time, having set multiple records on the platform.