Universal Music Group
Record Label (Global) | 2018-present
Table of Contents
Announcement
«It's really important to me to see eye to eye with a label regarding the future of our industry. I feel so motivated by new opportunities created by the streaming world and the ever changing landscape of our industry... I also feel strongly that streaming was founded on and continues to thrive based on the magic created by artists, writers and producers.»
Benefits For All UMG Artists
«They have generously agreed to this, at what they believe will be much better terms than paid out previously by major labels. I see this as a sign that we are headed towards positive change for creators – a goal I'm never going to stop trying to help achieve.»
Under the multi-year agreement, UMG serves as the exclusive worldwide recorded music partner for Taylor and UMG’s Republic Records serves as her label partner in the US. The multi-album agreement deepens the relationship between Taylor and UMG and builds upon the enormous success she achieved with Big Machine Records. In making the announcement, Sir Lucian Grainge, Chairman and CEO of UMG, said:
«Few artists in history approach Taylor Swift's combination of massive global hits and creative brilliance. She is so multi-talented, she can achieve anything. I have such enormous respect for Taylor, in particular for her use of her hard-earned influence to promote positive change. Because of her commitment to her fellow artists, not only did she want to partner with a company that understood her creative vision and had the resources and expertise to execute globally on her behalf, she also sought a partner whose approach to artists was aligned with hers. With these shared beliefs, there is so much we can accomplish together, and all of us at UMG are enormously proud to be embarking on the next chapter of her career alongside her.»
