{"id":10839,"date":"2021-03-10T15:59:19","date_gmt":"2021-03-10T14:59:19","guid":{"rendered":"http:\/\/taylorswiftswitzerland.ch\/?page_id=10839"},"modified":"2025-08-24T20:37:46","modified_gmt":"2025-08-24T19:37:46","slug":"wonderstruck-2","status":"publish","type":"page","link":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/fragrances\/wonderstruck-2\/","title":{"rendered":"Wonderstruck"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10839\" class=\"elementor elementor-10839\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5131a13e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"5131a13e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=woiScNulLyE&ab_channel=TaylorSwift&quot;,&quot;background_video_start&quot;:10,&quot;background_video_end&quot;:23,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1053ca7a\" data-id=\"1053ca7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff35b3a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"ff35b3a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b88e19f\" data-id=\"b88e19f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc0b537 elementor-widget elementor-widget-text-editor\" data-id=\"fc0b537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span><span><a href=\"https:\/\/taylorswiftswitzerland.ch\/\">Home<\/a><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40e111b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"40e111b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-790c56d\" data-id=\"790c56d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68afc23b elementor-widget elementor-widget-heading\" data-id=\"68afc23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Wonderstruck<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bdd63 elementor-widget elementor-widget-heading\" data-id=\"30bdd63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fragrance | 2011<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9740215 elementor-hidden-mobile\" data-id=\"9740215\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646e55d elementor-hidden-phone elementor-widget elementor-widget-sidebar\" data-id=\"646e55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside id=\"search-5\" class=\"widget widget_search\"><form role=\"search\" method=\"get\" class=\"search-form\" action=\"https:\/\/taylorswiftswitzerland.ch\/\">\n\t<label for=\"search-field\">\n\t\t<span class=\"screen-reader-text\">Search for:<\/span>\n\t\t<input type=\"search\" id=\"search-field\" class=\"search-field\" autocomplete=&quot;off&quot;  placeholder=\"Search...\" value=\"\" name=\"s\" data-swplive=\"true\" data-swpengine=\"default\" data-swpconfig=\"default\" tabindex=\"-1\">\n\t\t\t<\/label>\n\t\t\t<input type=\"submit\" class=\"search-submit\" value=\"Search\">\n\t<\/form>\n<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd043b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"bd043b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f738e74\" data-id=\"f738e74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15464fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15464fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f85dd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"63f85dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6b16286\" data-id=\"6b16286\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ce5982 elementor-widget elementor-widget-text-editor\" data-id=\"44ce5982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Wonderstruck <\/em>is a women\u2019s fragrance by Elizabeth Arden, created in collaboration with Taylor. Released in October 2011, it marked Taylor\u2019s first foray into the world of perfumes. The scent was designed to reflect the magic and excitement of young love, capturing the feeling of a first encounter and the flutter of infatuation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f37500 elementor-widget elementor-widget-table-of-contents\" data-id=\"7f37500\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;,&quot;h5&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h5 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__7f37500\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb838e0 elementor-widget elementor-widget-heading\" data-id=\"bb838e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Background and Creation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56ab06 elementor-widget elementor-widget-text-editor\" data-id=\"e56ab06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe fragrance was inspired by Taylor\u2019s song \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/speak-now-album\/speak-now-songs\/enchanted\/\">Enchanted<\/a>\u201d from her third studio album, <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/speak-now-album\/\">Speak Now<\/a><\/em> (2010). The lyrics, <em>\u201cI\u2019m wonderstruck, blushing all the way home,\u201d<\/em> provided the central theme of the scent: that sense of instant connection and fairy-tale romance. Taylor described <em>Wonderstruck <\/em>as a fragrance that embodies the start of something magical, a symbolic extension of the emotions she conveys in her music. At the launch event at a Macy\u2019s in New York City, Taylor said:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc9883 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"5fc9883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abI think that fragrance has a lot to do with shaping people\u2019s memories in the way that music does. If you hear a song for the first time when you are in love with someone and then you break up and you hear the song again a couple years later, it\u2019s gonna make you think right back to that moment when you first heard the song.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f3bab elementor-widget elementor-widget-text-editor\" data-id=\"c9f3bab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor worked closely with the perfumers at Elizabeth Arden to craft a scent that would resonate with her fans. <em>Wonderstruck <\/em>is classified as a fruity-floral fragrance: \u201c<em>Wonderstruck<\/em> is that awe-inspiring feeling that comes from experiencing something magical. Eclectic and traditional with a whimsical flair, every element of the brand is authentically Taylor. A charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9082122 elementor-widget elementor-widget-heading\" data-id=\"9082122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fragrance Profile<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5edc61 elementor-widget elementor-widget-text-editor\" data-id=\"e5edc61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Fragrance Family:<\/strong> Fruity-floral (Oriental)<\/li><li><strong>Top Notes:<\/strong> Freesia, apple blossom, raspberry<\/li><li><strong>Heart Notes:<\/strong> Vanilla, honeysuckle, white hibiscus<\/li><li><strong>Base Notes:<\/strong> Golden amber, sandalwood, peach<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1e065 elementor-widget elementor-widget-html\" data-id=\"ab1e065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9609324988608069\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9609324988608069\"\r\n     data-ad-slot=\"1630226301\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d263390 elementor-widget elementor-widget-heading\" data-id=\"d263390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Photoshoot<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f04300 elementor-widget elementor-widget-text-editor\" data-id=\"2f04300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe advertising campaign for <em>Wonderstruck<\/em> was filmed at the Magnolia Plantation in New Orleans, Louisiana, where Taylor is seen wandering a whimsical forest, surrounded by trees adorned with chandeliers. She collaborated with KraftWorks NYC to develop the creative concept, which was brought to life with the support of Kara Glynn Productions and set designer Thomas Thurnauer from the Magnet Agency. The campaign captures the exhilarating rush of new connections and awe-inspiring moments, blurring the line between dream and reality: is this simply a fantasy, or the start of something magical?\n<br><br>\nEvery detail of Taylor\u2019s look reinforces the campaign\u2019s enchanting vibe. Together with her stylist Joseph Cassell, she chose a blush-hued gown by Christian Siriano, perfectly echoing the fantastical setting. Hair stylist Jemma Muradian styled her hair in soft, romantic waves, complementing the dreamy, ethereal tone of the print and visual campaign.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e6c54 elementor-widget elementor-widget-heading\" data-id=\"c1e6c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Packaging<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ebf0bb elementor-widget elementor-widget-text-editor\" data-id=\"0ebf0bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe <em>Wonderstruck <\/em>perfume bottle featured a striking purple and gold design, exuding both elegance and whimsy. A charm bracelet draped around the neck of the bottle, adorned with three delicate charms: a bird, a birdcage, and a star, symbolizing freedom, enchantment, and magic. The purple portion of the bottle displayed the text \u201cWonderstruck Taylor Swift\u201d in graceful lettering. Taylor said:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc9de9 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"0cc9de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abMy favorite color is purple and I love things that sparkle so I made sure to incorporate those elements into the <i>Wonderstruck <\/i>bottle.  The iridescent, rainbow finish gives the bottle a magical glow, it\u2019s so cool! The antiqued gold charms on the bottle hold special meaning to me. The birdcage, dove and Moravian star are all decorative elements that represent my personal style. My fans and I love hidden messages.  If you look closely at the intricate detail on the cap, you\u2019ll see some of my favorite things like the number 13! I love the carton because it reminds me of the eclectic fabrics I collect on my travels.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5dde3 elementor-widget elementor-widget-text-editor\" data-id=\"da5dde3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t The perfume came in a box decorated with various patterns, which Taylor revealed were inspired by fabrics she had seen while on tour. The accompanying rollerball was sleek and minimalistic, crafted from white glass with a coordinating purple lid, making it both stylish and portable.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7755fda elementor-widget elementor-widget-heading\" data-id=\"7755fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Release and Reception<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f738c elementor-widget elementor-widget-text-editor\" data-id=\"e7f738c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Wonderstruck <\/em>was released in the United States on October 21, 2011 and was heavily promoted through Taylor\u2019s public appearances, interviews, and social media channels. Fans and critics praised the fragrance for its playful yet sophisticated scent profile, and it quickly became a commercial success. Alongside Justin Bieber\u2019s <em>Someday<\/em>, it helped revitalize the celebrity fragrance market, with overall sales in 2011 rising by 57 percent. The launch cemented Taylor\u2019s status not only as a pop icon but also as a lifestyle influencer with a distinctive personal brand. It remains her best-selling perfume.\n<br><br>\nThe fragrance was the centerpiece of a broader collection of products in the Taylor store. Beyond the signature perfume, <em>Wonderstruck <\/em>was also available as a body lotion and bath gel. Around the time of the launch, a Taylor-themed coin purse was introduced, designed to resemble the perfume\u2019s decorative box. In some cases, purchasing the fragrance included the coin purse as a complimentary gift.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db913f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3db913f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5845b55 elementor-widget elementor-widget-heading\" data-id=\"5845b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wonderstruck: Teaser<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9b41b elementor-widget elementor-widget-video\" data-id=\"fe9b41b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=-CICulOcBQE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a39f37 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"2a39f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_tumblr\" role=\"button\" tabindex=\"0\" aria-label=\"Share on tumblr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-tumblr\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48a9ee8\" data-id=\"48a9ee8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ab6c1 elementor-widget elementor-widget-image\" data-id=\"d7ab6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Wonderstruck-Ad-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift for Wonderstruck (Elizabeth Arden, 2011)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4OTEsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wM1wvV29uZGVyc3RydWNrLUFkLTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"753\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Wonderstruck-Ad-1-753x1024.png\" class=\"attachment-large size-large wp-image-10891\" alt=\"Taylor Swift for Wonderstruck (Elizabeth Arden, 2011)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Wonderstruck-Ad-1-753x1024.png 753w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Wonderstruck-Ad-1-221x300.png 221w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Wonderstruck-Ad-1-768x1044.png 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Wonderstruck-Ad-1.png 1103w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a5535 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"40a5535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tGeneral Information\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed76dc elementor-widget elementor-widget-text-editor\" data-id=\"fed76dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table class=\"infobox vevent haudio\">\n<tbody>\n<tr>\n<th scope=\"row\">Released<\/th>\n<td class=\"published\">October 2011<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Label<\/th>\n<td class=\"published\">Elizabeth Arden<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Tagline<\/th>\n<td class=\"plainlist\">The beginning of something magical<\/td>\n<\/tr>\n\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd4b25 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"1cd4b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tPhotoshoot\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e556e elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"e1e556e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e1e556e\" data-elementor-lightbox-title=\"Taylor Swift for Wonderstruck (Elizabeth Arden, 2011)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4OTMsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wM1wvdGF5dGEuanBnIiwic2xpZGVzaG93IjoiZTFlNTU2ZSJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/tayta.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/tayta.jpg\" alt=\"Taylor Swift for Wonderstruck (Elizabeth Arden, 2011)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e1e556e\" data-elementor-lightbox-title=\"Taylor Swift for Wonderstruck Enchanted (Elizabeth Arden, 2012)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4OTQsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wM1wvOTAzNjY1NDM3MF85OTNmNGRkNTFmX2IuanBnIiwic2xpZGVzaG93IjoiZTFlNTU2ZSJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/9036654370_993f4dd51f_b.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/9036654370_993f4dd51f_b.jpg\" alt=\"Taylor Swift for Wonderstruck Enchanted (Elizabeth Arden, 2012)\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44055de elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"44055de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tPerfume Packaging\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f441bf7 elementor-widget elementor-widget-image\" data-id=\"f441bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/wonderstruck.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Wonderstruck (2011)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MTcsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wM1wvd29uZGVyc3RydWNrLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/wonderstruck.jpg\" class=\"attachment-large size-large wp-image-10817\" alt=\"Wonderstruck (2011)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/wonderstruck.jpg 640w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/wonderstruck-300x300.jpg 300w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/wonderstruck-150x150.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8cd7a0 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"b8cd7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tWonderstruck: Chapter 1\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-066ffaf elementor-widget elementor-widget-video\" data-id=\"066ffaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=woiScNulLyE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e6d4a elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"05e6d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tWonderstruck: Chapter 2\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7efaa elementor-widget elementor-widget-video\" data-id=\"1c7efaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LkkY2iaylmI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5a522 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"8c5a522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tBehind the Scenes\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332d26e elementor-widget elementor-widget-video\" data-id=\"332d26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=urcHObkMCBE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9c944a elementor-widget elementor-widget-video\" data-id=\"d9c944a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=o_kAR7MyQVM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3fcf1e elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"d3fcf1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tRelease\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c351f9 elementor-widget elementor-widget-video\" data-id=\"5c351f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=xIoApJgIw8U&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wonderstruck Fragrance | 2011 Wonderstruck is a women\u2019s fragrance by Elizabeth Arden, created in collaboration with Taylor. Released in October 2011, it marked Taylor\u2019s first foray into the world of perfumes. The scent was designed to reflect the magic and excitement of young love, capturing the feeling of a first encounter and the flutter of infatuation. Table of Contents Background and Creation The fragrance was inspired by Taylor\u2019s song \u201cEnchanted\u201d from her third studio album, Speak Now (2010). The lyrics, \u201cI\u2019m wonderstruck, blushing all the way home,\u201d provided the central theme of the scent: that sense of instant connection and fairy-tale romance. Taylor described Wonderstruck as a fragrance that embodies the start of something magical, a symbolic extension of the emotions she conveys in her music. At the launch event at a Macy\u2019s in New York City, Taylor said: \u00abI think that fragrance has a lot to do with shaping people\u2019s memories in the way that music does. If you hear a song for the first time when you are in love with someone and then you break up and you hear the song again a couple years later, it\u2019s gonna make you think right back to that moment when you first heard the song.\u00bb Taylor Swift Taylor worked closely with the perfumers at Elizabeth Arden to craft a scent that would resonate with her fans. Wonderstruck is classified as a fruity-floral fragrance: \u201cWonderstruck is that awe-inspiring feeling that comes from experiencing something magical. Eclectic and traditional with a whimsical flair, every element of the brand is authentically Taylor. A charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.\u201d Fragrance Profile Fragrance Family: Fruity-floral (Oriental) Top Notes: Freesia, apple blossom, raspberry Heart Notes: Vanilla, honeysuckle, white hibiscus Base Notes: Golden amber, sandalwood, peach Photoshoot The advertising campaign for Wonderstruck was filmed at the Magnolia Plantation in New Orleans, Louisiana, where Taylor is seen wandering a whimsical forest, surrounded by trees adorned with chandeliers. She collaborated with KraftWorks NYC to develop the creative concept, which was brought to life with the support of Kara Glynn Productions and set designer Thomas Thurnauer from the Magnet Agency. The campaign captures the exhilarating rush of new connections and awe-inspiring moments, blurring the line between dream and reality: is this simply a fantasy, or the start of something magical? Every detail of Taylor\u2019s look reinforces the campaign\u2019s enchanting vibe. Together with her stylist Joseph Cassell, she chose a blush-hued gown by Christian Siriano, perfectly echoing the fantastical setting. Hair stylist Jemma Muradian styled her hair in soft, romantic waves, complementing the dreamy, ethereal tone of the print and visual campaign. Packaging The Wonderstruck perfume bottle featured a striking purple and gold design, exuding both elegance and whimsy. A charm bracelet draped around the neck of the bottle, adorned with three delicate charms: a bird, a birdcage, and a star, symbolizing freedom, enchantment, and magic. The purple portion of the bottle displayed the text \u201cWonderstruck Taylor Swift\u201d in graceful lettering. Taylor said: \u00abMy favorite color is purple and I love things that sparkle so I made sure to incorporate those elements into the Wonderstruck bottle. The iridescent, rainbow finish gives the bottle a magical glow, it\u2019s so cool! The antiqued gold charms on the bottle hold special meaning to me. The birdcage, dove and Moravian star are all decorative elements that represent my personal style. My fans and I love hidden messages. If you look closely at the intricate detail on the cap, you\u2019ll see some of my favorite things like the number 13! I love the carton because it reminds me of the eclectic fabrics I collect on my travels.\u00bb Taylor Swift The perfume came in a box decorated with various patterns, which Taylor revealed were inspired by fabrics she had seen while on tour. The accompanying rollerball was sleek and minimalistic, crafted from white glass with a coordinating purple lid, making it both stylish and portable. Release and Reception Wonderstruck was released in the United States on October 21, 2011 and was heavily promoted through Taylor\u2019s public appearances, interviews, and social media channels. Fans and critics praised the fragrance for its playful yet sophisticated scent profile, and it quickly became a commercial success. Alongside Justin Bieber\u2019s Someday, it helped revitalize the celebrity fragrance market, with overall sales in 2011 rising by 57 percent. The launch cemented Taylor\u2019s status not only as a pop icon but also as a lifestyle influencer with a distinctive personal brand. It remains her best-selling perfume. The fragrance was the centerpiece of a broader collection of products in the Taylor store. Beyond the signature perfume, Wonderstruck was also available as a body lotion and bath gel. Around the time of the launch, a Taylor-themed coin purse was introduced, designed to resemble the perfume\u2019s decorative box. In some cases, purchasing the fragrance included the coin purse as a complimentary gift. Wonderstruck: Teaser General Information Released October 2011 Label Elizabeth Arden Tagline The beginning of something magical Photoshoot Perfume Packaging Wonderstruck: Chapter 1 Wonderstruck: Chapter 2 Behind the Scenes https:\/\/www.youtube.com\/watch?v=urcHObkMCBEhttps:\/\/www.youtube.com\/watch?v=o_kAR7MyQVM Release<\/p>\n","protected":false},"author":1,"featured_media":10891,"parent":10801,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-10839","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wonderstruck (Fragrance) | Taylor Swift Switzerland<\/title>\n<meta name=\"description\" content=\"&quot;Wonderstruck&quot; is the first women\u2019s fragrance by Taylor Swift. 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