{"id":13230,"date":"2021-03-29T10:18:10","date_gmt":"2021-03-29T09:18:10","guid":{"rendered":"http:\/\/taylorswiftswitzerland.ch\/?page_id=13230"},"modified":"2026-03-07T14:47:23","modified_gmt":"2026-03-07T13:47:23","slug":"re-recording-era","status":"publish","type":"page","link":"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/re-recording-era\/","title":{"rendered":"The Eras Era"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13230\" class=\"elementor elementor-13230\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c28cccb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"c28cccb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4d3d45\" data-id=\"d4d3d45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-32a006c animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"32a006c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bac1e08\" data-id=\"bac1e08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28130b3 elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"28130b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"224\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2024\/12\/eras-era-logo-2023-white-1024x224.png\" class=\"attachment-large size-large wp-image-82327\" alt=\"Eras Era Logo (2022)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2024\/12\/eras-era-logo-2023-white-1024x224.png 1024w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2024\/12\/eras-era-logo-2023-white-300x66.png 300w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2024\/12\/eras-era-logo-2023-white-768x168.png 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2024\/12\/eras-era-logo-2023-white-1536x337.png 1536w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2024\/12\/eras-era-logo-2023-white-2048x449.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6921a00 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6921a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore All Eras<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-310ebc6 elementor-hidden-mobile\" data-id=\"310ebc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d131875 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"d131875\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9802da8\" data-id=\"9802da8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7aef7c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"7aef7c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff8c39b\" data-id=\"ff8c39b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6aa2f9 elementor-widget elementor-widget-heading\" data-id=\"b6aa2f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">The <i>Eras<\/i> Era<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b28243 elementor-widget elementor-widget-heading\" data-id=\"9b28243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2021 \u2013 2025<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf5999 elementor-widget elementor-widget-text-editor\" data-id=\"abf5999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor kicked off the 2020s decade with one of the most ambitious artistic undertakings of her career: <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/\">re-recording<\/a> the six studio albums she had originally released under her former label, <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/big-machine-records\/\">Big Machine Records<\/a>. Though she had just written her two most acclaimed projects with <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/folklore-album\/\"><em>folklore<\/em><\/a> and <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/evermore\/\"><em>evermore<\/em><\/a>, beneath those dreamy soundscapes was an artist fighting a very real battle for control over her art, her legacy, and the means by which her work would be shared with the world. In the midst of this personal mission, Taylor launched the record-breaking &#8220;<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/tours\/taylor-swift-the-eras-tour\/\">Eras Tour<\/a>&#8221; in 2023. By the time the final show wrapped in December 2024, it had become the highest-grossing tour in history, generating over $2 billion in revenue. But more than just a commercial triumph, it solidified Taylor&#8217;s status as a cultural icon. Like the Beatles in the 1960s or Michael Jackson at his &#8217;80s peak, she wasn\u2019t just performing music\u2014she was defining an era.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0688f43\" data-id=\"0688f43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c43cff5 elementor-widget elementor-widget-n-accordion\" data-id=\"c43cff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2050\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2050\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Beginning of Era <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2050\" class=\"elementor-element elementor-element-9822e57 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"9822e57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30dab54 elementor-widget elementor-widget-text-editor\" data-id=\"30dab54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe <em>Eras <\/em>era began on February 12, 2021, when Taylor released &#8220;Love Story (Taylor\u2019s Version),&#8221; the first song from her re-recording project. Fittingly, it opens with the line <em>\u201cWe were both young when I first saw you,\u201d<\/em> a nostalgic nod to the beginning of her career.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2051\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2051\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> End of Era <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2051\" class=\"elementor-element elementor-element-bedc5d3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"bedc5d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574ed97 elementor-widget elementor-widget-text-editor\" data-id=\"574ed97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe <em>Eras <\/em>era ended on May 30, 2025, when Taylor announced that she had purchased her masters and finally owned all of her music. This milestone transformed her years-long re-recording and reclamation project into a full-circle victory.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2052\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2052\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Associated Albums <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2052\" class=\"elementor-element elementor-element-3049852 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"3049852\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb4dda elementor-widget elementor-widget-text-editor\" data-id=\"7cb4dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/fearless-taylors-version\/\">Fearless (Taylor&#8217;s Version) [2021]<\/a><br>\n<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/red-taylors-version\/\">RED (Taylor&#8217;s Version) [2021]<\/a><br>\n<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/speak-now-taylors-version\/\">Speak Now (Taylor&#8217;s Version) [2023]<\/a><br>\n<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/1989-taylors-version\/\">1989 (Taylor&#8217;s Version) [2023]<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2053\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2053\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Tour <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2053\" class=\"elementor-element elementor-element-543c93f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"543c93f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a78324 elementor-widget elementor-widget-text-editor\" data-id=\"3a78324\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn 2023 and 2024, &#8220;<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/tours\/taylor-swift-the-eras-tour\/\">The Eras Tour<\/a>&#8221; served as both a launchpad for Taylor&#8217;s re-recordings and a celebration of her full catalog. It also introduced her earlier work to a new generation, turning the shows into gatherings between longtime fans and newcomers discovering her songs for the first time.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2054\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2054\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Aesthetic <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2054\" class=\"elementor-element elementor-element-d0fb27e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"d0fb27e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14fd2d0 elementor-widget elementor-widget-text-editor\" data-id=\"14fd2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe <em>Eras <\/em>era aesthetic leaned into nostalgia, reclaiming and reimagining familiar motifs from Taylor\u2019s past albums. Symbols like yellow hearts, red scarves, swirls of purple paint, pastel blue tones, seagulls, and beach imagery all resurfaced, serving as visual callbacks that tied each era together while celebrating her journey and inviting fans to revisit the moments they had loved over the years.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2055\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2055\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Style <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2055\" class=\"elementor-element elementor-element-444737f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"444737f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f04d207 elementor-widget elementor-widget-text-editor\" data-id=\"f04d207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe <em>Eras <\/em>era style was laid-back and a bit artsy, blending casual comfort with creative flair. Taylor often wore boho-inspired looks, from white tank tops and mom jeans to floral dresses or jeans, pairing them with ballet flats or Birkenstocks, colorful nail polish, and her signature long hair with bangs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3f7af16 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"3f7af16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25923f2 elementor-widget elementor-widget-text-editor\" data-id=\"25923f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBut let&#8217;s start at the beginning: In 2021, Taylor was a long-established veteran of the industry. Armed with everything she had learned over the years\u2014as both an artist and a brand\u2014she was navigating an ever-evolving musical landscape with remarkable precision. She was also one of the few artists with the power and profile to create real change in the music world. And as ever, when she moved, the industry listened. Her decision to reclaim her master recordings and to speak so openly and strategically about the injustice behind their sale became a turning point not just in her own career, but in the wider conversation around artist rights. Sure, she was a multi-millionaire (and by fall 2023, officially a billionaire) but her fight wasn\u2019t just for herself. It was for every aspiring artist who might one day face the same impossible choice between exposure and ownership. At the time, she shared on social media:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6934ea5 elementor-blockquote--align-center elementor-blockquote--skin-clean elementor-blockquote--align-center elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"6934ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abHopefully [\u2026] kids with musical dreams will read this and learn about how to better protect themselves in a negotiation. You deserve to own the art you make.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a960ffd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"a960ffd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb86167\" data-id=\"eb86167\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a4f05d elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"2a4f05d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a8d9bad\" data-id=\"a8d9bad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90467c1 elementor-widget elementor-widget-image\" data-id=\"90467c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/fearless-album\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-2-1024x1024.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-66441\" alt=\"Taylor Swift for Speak Now (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-2-1024x1024.jpg 1024w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-2-300x300.jpg 300w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-2-150x150.jpg 150w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-2-768x768.jpg 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-2.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b140af elementor-widget elementor-widget-heading\" data-id=\"6b140af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Re-Recordings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5cf35c elementor-widget elementor-widget-text-editor\" data-id=\"e5cf35c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor launched her re-recording project in 2021. She reclaimed her first six albums as Taylor\u2019s Version.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf4dfe elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8cf4dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-503146c\" data-id=\"503146c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-794352d elementor-widget elementor-widget-image\" data-id=\"794352d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/fearless-album\/fearless-songs\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-lover.jpg\" class=\"elementor-animation-float attachment-full size-full wp-image-60511\" alt=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-lover.jpg 1000w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-lover-300x300.jpg 300w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-lover-150x150.jpg 150w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-lover-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb6442 elementor-widget elementor-widget-heading\" data-id=\"3fb6442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Eras Tour<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e5fbe elementor-widget elementor-widget-text-editor\" data-id=\"d4e5fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cThe Eras Tour\u201d is the highest-grossing concert tour of all time and a tribute to Taylor\u2019s career.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16eb41 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a16eb41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/tours\/taylor-swift-the-eras-tour\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5282637\" data-id=\"5282637\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4bd6a0 elementor-widget elementor-widget-image\" data-id=\"a4bd6a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/fearless-taylors-version\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/02\/Instapost-1024x1024.png\" class=\"elementor-animation-float attachment-large size-large wp-image-7999\" alt=\"Taylor Swift for TIME Magazine (2019)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/02\/Instapost-1024x1024.png 1024w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/02\/Instapost-300x300.png 300w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/02\/Instapost-150x150.png 150w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/02\/Instapost-768x768.png 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/02\/Instapost.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50ac15f elementor-widget elementor-widget-heading\" data-id=\"50ac15f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Masters Controversy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905413c elementor-widget elementor-widget-text-editor\" data-id=\"905413c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe sale of Taylor\u2019s masters brought attention to issues of artists\u2019 rights, intellectual property, and industry ethics.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e17a527 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e17a527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/masters-controversy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8730b23 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"8730b23\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-415bbaf\" data-id=\"415bbaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcb0f1f elementor-widget elementor-widget-heading\" data-id=\"bcb0f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Taylor's Worst Nightmare<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35197c7 elementor-widget elementor-widget-text-editor\" data-id=\"35197c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt all began in June 2019, when Taylor&#8217;s former label, <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/big-machine-records\/\">Big Machine Records<\/a>, along with the <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/master-recordings\/\">master recordings<\/a> of of her first six studio albums were sold to music executive Scooter Braun and his company, Ithaca Holdings. The move sent shockwaves through Taylor and the music world\u2014and ignited one of the most public artist-label battles in recent memory.\n<br><br>\nTaylor had signed with Big Machine in 2005, when she was just 15 years old; a teenage singer-songwriter with a guitar, big dreams, and long blond curls. Over the next 13 years, she skyrocketed to acclaim and stardom, first as a country darling and then as a global pop powerhouse, delivering chart-topping singles like \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/1989-album\/1989-songs\/blank-space\/\">Blank Space<\/a>\u201d and selling out stadiums around the world. Her contract with Big Machine expired in 2018, and Taylor made the pivotal decision to sign with <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/republic-records\/\">Republic Records<\/a>, a division of <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/\">Universal Music Group<\/a>\u2014negotiating that from now on, she would own the masters to all her future work. At the time, she issued a gracious statement, thanking Big Machine founder Scott Borchetta \u201cfor guiding me through over a decade of work that I will always be so proud of,\u201d while celebrating her newfound independence: \u201cIt\u2019s also incredibly exciting to know that I\u2019ll own all of my master recordings that I make from now on.\u201d\n<br><br>\nIn the music industry, changing labels and renegotiating contracts are expected steps for a successful artist. But what seemed like a standard transition quickly became front-page news when Big Machine was sold to Braun\u2019s private equity-backed Ithaca Holdings\u2014and with it, Taylor\u2019s catalog, valued then at a reported $140 million\u2014effectively handing him ownership of the original recordings of every song Taylor had made between 2006 and 2017. Suddenly, whenever someone wanted to license one of those songs, Scooter Braun would be the one to profit. He was obviously very pleased with himself, publicly celebrating on Instagram that he had just &#8220;bought Taylor Swift.&#8221;\n<br><br>\nTaylor immediately spoke out against the deal. In an explosive Tumblr post, she described Braun\u2019s acquisition as her \u201cworst-case scenario,\u201d accusing him of \u201cincessant, manipulative bullying\u201d and condemning Big Machine founder Scott Borchetta for a profound betrayal of trust. \u201cScooter has stripped me of my life\u2019s work, that I wasn\u2019t given an opportunity to buy,\u201d she wrote. \u201cEssentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.\u201d In an August 2019 interview with <em>CBS This Morning<\/em>, she added:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad6c0e elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"6ad6c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abI found out when it was online, when it hit the news. Nobody knew. I knew he [Scott Borchetta] would sell my music, I knew he would do that. I couldn't believe who he'd sold it to. Because we've had endless conversations about Scooter Braun. And he has 300 million reasons to conveniently forget those conversations.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00beeb9 elementor-widget elementor-widget-text-editor\" data-id=\"00beeb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor felt powerless. In an interview with <em>Time <\/em>in 2023, she recalled, \u201cI was so knocked on my ass by the sale of my music, and to whom it was sold. I was like, \u2018Oh, they got me beat now. This is it. I don\u2019t know what to do.\u2019\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-61714c6\" data-id=\"61714c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23b0de7 elementor-widget elementor-widget-image\" data-id=\"23b0de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-time-100-2019.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift for TIME (Pari Dukovic, 2019)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMxOTMsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LXRpbWUtMTAwLTIwMTkuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"1000\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-time-100-2019.jpg\" class=\"attachment-large size-large wp-image-93193\" alt=\"Taylor Swift for TIME (Pari Dukovic, 2019)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-time-100-2019.jpg 718w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-time-100-2019-215x300.jpg 215w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taylor Swift for TIME (Pari Dukovic, 2019)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4a550b1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"4a550b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7c4fe elementor-widget elementor-widget-heading\" data-id=\"3f7c4fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Timeline of the <i>Eras<\/i> Era<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ff7bc elementor-widget elementor-widget-text-editor\" data-id=\"10ff7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Explore some of the defining moments of the <em>Eras<\/em> era and dive into the stories behind them in more detail below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5162f70 wpr-list-style-none elementor-widget elementor-widget-wpr-posts-timeline\" data-id=\"5162f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;swiper_speed&quot;:500}\" data-widget_type=\"wpr-posts-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-timeline-outer-container\"><div class=\"wpr-wrapper swiper wpr-horizontal-bottom\" dir=\"\" data-slidestoshow = \"3\" data-autoplay=\"\" data-loop=\"\" data-swiper-speed=\"500\" data-swiper-delay=\"0\" data-swiper-poh=\"\" data-swiper-space-between=\"5\"><div class=\"swiper-wrapper wpr-horizontal-bottom-timeline\"><div class=\"swiper-slide swiper-slide-line-top no elementor-repeater-item-f93c8ae\"><div class=\"wpr-extra-label\" ><span class=\"wpr-label\" >February 12, 2021<\/span><span class=\"wpr-sub-label\" >Beginning of Era<\/span><\/div><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"icon icon-star1\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-animation-wrap wpr-timeline-media\"><div class=\"wpr-timeline-iframe-wrapper\">  <iframe width=\"100%\" height=\"auto\"\n                    src=\"https:\/\/www.youtube.com\/embed\/aXzVF3XeS8M\" \n                    frameborder=\"0\" allowfullscreen><\/iframe> <\/div><\/div><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Fearless (Taylor&#039;s Version)<\/span><\/div><div class=\"wpr-description\">Taylor began re-recording in November 2020, as soon as her contract allowed. The <em>Eras <\/em>era officially kicked off with \"Love Story (Taylor\u2019s Version)\" around Valentine\u2019s Day 2021, followed by the release of <em>Fearless (Taylor\u2019s Version)<\/em> that April. It exceeded all expectations and set the tone for the project to come.<\/div><\/div><\/div><\/div><div class=\"swiper-slide swiper-slide-line-top no elementor-repeater-item-058c1cc\"><div class=\"wpr-extra-label\" ><span class=\"wpr-label\" >November 12, 2021<\/span><span class=\"wpr-sub-label\" >Pop Culture Domination<\/span><\/div><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"icon icon-Leaf\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-animation-wrap wpr-timeline-media\"><div class=\"wpr-timeline-iframe-wrapper\">  <iframe width=\"100%\" height=\"auto\"\n                    src=\"https:\/\/www.youtube.com\/embed\/tollGa3S0o8\" \n                    frameborder=\"0\" allowfullscreen><\/iframe> <\/div><\/div><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">RED (Taylor&#039;s Version)<\/span><\/div><div class=\"wpr-description\"><em>RED (Taylor\u2019s Version)<\/em> arrived roughly six months later, in the late fall of 2021, led by the highly anticipated release of the \u201cAll Too Well (10 Minute Version)\u201d and its accompanying short film, directed by Taylor herself. The album\u2019s narrative captivated pop culture, dominating headlines and conversations for weeks.<\/div><\/div><\/div><\/div><div class=\"swiper-slide swiper-slide-line-top no elementor-repeater-item-4d47d00\"><div class=\"wpr-extra-label\" ><span class=\"wpr-label\" >July 7, 2023<\/span><span class=\"wpr-sub-label\" >On-Tour Announcement<\/span><\/div><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"huge huge-castle-02\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-animation-wrap wpr-timeline-media\"><div class=\"wpr-timeline-iframe-wrapper\">  <iframe width=\"100%\" height=\"auto\"\n                    src=\"https:\/\/www.youtube.com\/embed\/kSudi5M9O40\" \n                    frameborder=\"0\" allowfullscreen><\/iframe> <\/div><\/div><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Speak Now (Taylor&#039;s Version)<\/span><\/div><div class=\"wpr-description\">When it came time to launch <em>Speak Now (Taylor\u2019s Version)<\/em> in 2023, Taylor was in the midst of her highly successful \"Eras Tour.\" During her hometown stop in Nashville, she announced the third re-recording during one of her shows, and that July, she hosted a release party on stage in Kansas City to celebrate with fans.<\/div><\/div><\/div><\/div><div class=\"swiper-slide swiper-slide-line-top no elementor-repeater-item-27a09f2\"><div class=\"wpr-extra-label\" ><span class=\"wpr-label\" >October 27, 2023<\/span><span class=\"wpr-sub-label\" >Project Peak<\/span><\/div><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"huge huge-beach\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-animation-wrap wpr-timeline-media\"><div class=\"wpr-timeline-iframe-wrapper\">  <iframe width=\"100%\" height=\"auto\"\n                    src=\"https:\/\/www.youtube.com\/embed\/pHR_UxotjbE\" \n                    frameborder=\"0\" allowfullscreen><\/iframe> <\/div><\/div><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">1989 (Taylor&#039;s Version)<\/span><\/div><div class=\"wpr-description\">Just two months after <em>Speak Now (Taylor\u2019s Version)<\/em>, Taylor announced <em>1989 (Taylor\u2019s Version)<\/em> live on stage in Los Angeles. Throughout the show, she teased the upcoming release with new, <em>1989<\/em>-blue outfits. The album officially dropped on October 27, 2023\u2014exactly nine years after the original 2014 release.<\/div><\/div><\/div><\/div><\/div>\n\t\t\t<!-- Add Pagination -->        \n\t\t\t<div class=\"wpr-swiper-pagination\"><\/div>\n\t\t\t<!-- Add Arrows -->\n\t\t\t<div class=\"wpr-button-prev wpr-timeline-prev-arrow wpr-timeline-prev-5162f70\">\n\t\t\t\t<i class=\"fas fa-angle-left\"><\/i>\n\t\t\t<\/div>\n\t\t\t<div class=\"wpr-button-next wpr-timeline-next-arrow wpr-timeline-next-5162f70\">\n\t\t\t\t<i class=\"fas fa-angle-left\"><\/i>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbde0fc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"fbde0fc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2ebdb14\" data-id=\"2ebdb14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-811312a elementor-widget elementor-widget-image\" data-id=\"811312a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-amas-2019-performance.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift during her &quot;Artist of the Decade&quot; performance at the 2019 American Music Awards (Getty, 2019)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMxOTQsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LWFtYXMtMjAxOS1wZXJmb3JtYW5jZS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1001\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-amas-2019-performance.jpg\" class=\"attachment-large size-large wp-image-93194\" alt=\"Taylor Swift during her &quot;Artist of the Decade&quot; performance at the 2019 American Music Awards (Getty, 2019)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-amas-2019-performance.jpg 667w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-amas-2019-performance-200x300.jpg 200w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taylor Swift during her \"Artist of the Decade\" performance at the 2019 American Music Awards (Getty, 2019)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-529227f\" data-id=\"529227f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4051d3d elementor-widget elementor-widget-heading\" data-id=\"4051d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Making Her Intent Known<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af88f97 elementor-widget elementor-widget-text-editor\" data-id=\"af88f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAnd yet, unlike many artists in her position, Taylor had one key advantage: she wrote her own songs. That meant she retained the copyright to the compositions themselves, giving her the legal right to re-record them. It didn\u2019t take long for Taylor to outline bold plans to reclaim control of her narrative and her legacy, even if the idea initially felt daunting. As she told <em>Time <\/em>in 2023, \u201cI\u2019d run into Kelly Clarkson and she would go, \u2018Just redo it.\u2019 My dad kept saying it to me too. I\u2019d look at them and go, \u2018How can I possibly do that?\u2019 Nobody wants to redo their homework if, on the way to school, the wind blows your book report away.\u201d\n<br><br>\nEventually, Taylor made a decision that would become one of the most defining moves of her career: as soon as her re-recording restriction expired in November 2020, she would begin re-recording all six albums under Big Machine. It was a creative act of defiance as much as a business move. For Taylor, it was also about dignity. \u201cIt\u2019s all in how you deal with loss,\u201d she told <em>Time<\/em>. \u201cI respond to extreme pain with defiance.\u201d She resolved to make the best of the situation, announcing her plans on <em>Good Morning America<\/em> in August 2019:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7be32 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"9b7be32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abIt's something that I'm very excited about doing because my contract says that, starting November 2020, so next year, I can record albums one through five all over again. So, I'm very excited about it! Because I think that artists deserve to own their work. I just feel very passionately about that. So, it's right around the corner, I'm gonna be busy. I'm really excited!\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad7557 elementor-widget elementor-widget-text-editor\" data-id=\"2ad7557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAfter her announcement, the new owners of her music tried to assert control behind the scenes. The saga escalated in November 2019, when Taylor revealed that Big Machine and Scooter Braun were blocking her from performing her early hits at the televised <em>American Music Awards<\/em>\u2014where she was being honored with the prestigious \u201cArtist of the Decade\u201d award. According to Taylor, they claimed that performing the songs would count as an illegal \u201cre-recording\u201d before she was contractually allowed to do so. The revelation sparked massive public backlash and a <em>#IStandWithTaylor<\/em> movement among fans and fellow artists. In the end, an agreement was reached, and during her performance, Taylor made a subtle but powerful statement: she wore a plain white shirt emblazoned with the names of the six albums she had released under Big Machine.\n<br><br>\nA year later, just as Taylor was legally cleared to begin her re-recordings, another twist emerged in November 2020. Scooter Braun had sold her masters to Los Angeles\u2013based investment firm Shamrock Capital in a deal reportedly worth $300 million. Initially, Taylor was \u201chopeful and open to the possibility of a partnership\u201d with Shamrock\u2014until she realized that, under the terms of the deal, Braun would continue to profit from her catalog for years. She declined to work with them for the time being, reaffirming her commitment to reclaim her music on her own terms.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a60fbb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"7a60fbb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ae70f6\" data-id=\"3ae70f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a0a4d54 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"a0a4d54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-485ba83\" data-id=\"485ba83\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6623cd8 elementor-widget elementor-widget-heading\" data-id=\"6623cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taylor\u2019s Street Style<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-639b857 elementor-widget elementor-widget-text-editor\" data-id=\"639b857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor\u2019s <em>Eras <\/em>era street style evolved over the roughly five years it spanned, reflecting both the changing times and her own aesthetic growth. During the early 2021 lockdowns, her look was fairly understated, but by the summer promotion of <em>RED (Taylor\u2019s Version)<\/em>, she embraced on-trend business casual pieces like vests and fitted blazers. In 2023, Taylor\u2019s street style shifted toward more luxurious designer pieces than ever before in her career. Through it all, certain staples remained: her long, wavy hair with bangs and her signature bold lipstick.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-b3bd589\" data-id=\"b3bd589\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-242ddba elementor-widget elementor-widget-image-carousel\" data-id=\"242ddba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"242ddba\" data-elementor-lightbox-title=\"20211114_1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMDIsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvMjAyMTExMTRfMS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMjQyZGRiYSJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/20211114_1-scaled.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/20211114_1-scaled.jpg\" alt=\"20211114_1\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"242ddba\" data-elementor-lightbox-title=\"20220611\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMDAsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvMjAyMjA2MTEtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjI0MmRkYmEifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/20220611-scaled.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/20220611-scaled.jpg\" alt=\"20220611\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"242ddba\" data-elementor-lightbox-title=\"Taylor Swift and Sophie Turner go to dinner together at Via Carota in NYC\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMxOTksInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvMjAyMzA5MTlfMy1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMjQyZGRiYSJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/20230919_3-scaled.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/20230919_3-scaled.jpg\" alt=\"BGUK_2732061 - New York, NY  - Taylor Swift and Sophie Turner draw a crowd as they exit arm in arm after dinner with friends at Via Carota in New York City.\n\nPictured: Taylor Swift\n\nBACKGRID UK 19 SEPTEMBER 2023 \n\nBYLINE MUST READ: JosiahW \/ BACKGRID\n\nUK: +44 208 344 2007 \/ uksales@backgrid.com\n\nUSA: +1 310 798 9111 \/ usasales@backgrid.com\n\n*Pictures Containing Children Please Pixelate Face Prior To Publication*\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"242ddba\" data-elementor-lightbox-title=\"20231208\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMxOTYsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvMjAyMzEyMDgtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjI0MmRkYmEifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/20231208-scaled.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/20231208-scaled.jpg\" alt=\"20231208\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"242ddba\" data-elementor-lightbox-title=\"Excl - Taylor Swift heads out with Dakota Johnson in New York\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMxOTUsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvMjAyNTA1Mjktc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjI0MmRkYmEifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/20250529-scaled.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/20250529-scaled.jpg\" alt=\"30 May 2025 - EXCLUSIVE.\n\nTaylor Swift heads out with Dakota Johnson in New York City. Swift carried a Balmain bag and wore a floral dress with black stiletto heels. Dakota wore an all black outfit paired with mesh heels. The duo were joined by Taylor&#039;s brother Austin, and Dakota&#039;s brother Jesse as the headed to celebrity hotspot Via Carota. \n\n**VIDEO AVAILABLE**\n\nCredit: GoffPhotos.com   Ref: KGC-339\/TIDNY-593\n**UK Sales Only - No Daily Mail Group\/No Sun Group - Exclusive - Newspapers To Agree - Magazines Double Space Rates Minimum Fee of \u00a3350 - Web\/Online Must Call Before Use**\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-86a3a7e elementor-widget elementor-widget-spacer\" data-id=\"86a3a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-121088b elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"121088b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-08b53ba\" data-id=\"08b53ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-670e452 elementor-widget elementor-widget-image\" data-id=\"670e452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-spinning-in-my-highest-heels-luv-2021.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"&quot;Spinning in my highest heels, luv.&quot; (Taylor Swift, 2021)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMDMsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LXNwaW5uaW5nLWluLW15LWhpZ2hlc3QtaGVlbHMtbHV2LTIwMjEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-spinning-in-my-highest-heels-luv-2021.jpg\" class=\"attachment-large size-large wp-image-93203\" alt=\"&quot;Spinning in my highest heels, luv.&quot; (Taylor Swift, 2021)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-spinning-in-my-highest-heels-luv-2021.jpg 750w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-spinning-in-my-highest-heels-luv-2021-225x300.jpg 225w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taylor Swift in May 2021 (TAS Rights Management, 2021)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ef53556\" data-id=\"ef53556\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-863b53f elementor-widget elementor-widget-heading\" data-id=\"863b53f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Headfirst, Fearless<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e469309 elementor-widget elementor-widget-text-editor\" data-id=\"e469309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Further information: <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/fearless-taylors-version\/\">Fearless (Taylor&#8217;s Version)<\/a><\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d00a9ed elementor-widget elementor-widget-text-editor\" data-id=\"d00a9ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor officially launched this bold chapter of her career in February 2021, announcing the re-recording of her 2008 breakthrough album <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/fearless-album\/\">Fearless<\/a><\/em>, now reimagined as <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/fearless-taylors-version\/\">Fearless (Taylor\u2019s Version)<\/a><\/em>. Although <em>Fearless <\/em>was her second studio album, it felt like the natural place to begin this journey. With enduring hits like \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/fearless-album\/fearless-songs\/you-belong-with-me\/\">You Belong With Me<\/a>\u201d and \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/fearless-album\/fearless-songs\/love-story\/\">Love Story<\/a>,\u201d its songs about first love, heartbreak, growing pains, and girlhood were the emotional foundation of her career\u2014and, for many fans, of their own adolescence. In an audio clip released alongside the announcement, Taylor explained her decision:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f63eb elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"b1f63eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abDeciding on what album to re-record first was pretty easy for me. I always gravitated towards <i>Fearless<\/i> because I think that, as an album, it was a real coming of age, and I look back on that album and I just\u2014it fills me with such pride. It was an album about hope and lessons learned and the effervescence of teenage youth and all that, so what more fun than to go back and explore that?\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06b3787 elementor-widget elementor-widget-text-editor\" data-id=\"06b3787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOn April 9, 2021, fans were welcomed back into the golden glow of Taylor\u2019s teenage years. What could have remained a niche industry footnote\u2014a dispute over masters and music rights\u2014instead became a triumphant reclamation of artistry, memory, and identity. The care and detail Taylor poured into <em>Fearless (Taylor\u2019s Version)<\/em> transformed it from a simple remake into a 26-track celebration of a formative era, and fans embraced it wholeheartedly. But the project didn\u2019t stop at nostalgia: the release included a trove of previously unreleased tracks from the original <em>Fearless <\/em>sessions, newly dubbed \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/songs\/vault-songs\/\">From The Vault<\/a>\u201d treasures, offering a new glimpse into Taylor\u2019s early songwriting voice.\n<br><br>\nTo the surprise of many in the industry, the record made history: it became the first re-recorded version of a previous No. 1 album to return to the top of the <em>Billboard 200<\/em>, debuting with 291,000 equivalent album units, the biggest opening week of 2021 at that point. Taylor herself admitted she was stunned by the response; she hadn\u2019t known how the re-recordings would be received, since the project carried such personal stakes. She didn\u2019t treat the release like a traditional studio album\u2014there was no new photoshoot, with visuals instead drawn mostly from outtakes of the <em>evermore <\/em>sessions, captured around the same time she began re-recording. Yet <em>Fearless (Taylor\u2019s Version)<\/em> didn\u2019t need a big rollout. It had something far more powerful: the loyalty of fans who believed in what it stood for.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb1ec5 elementor-widget elementor-widget-html\" data-id=\"fdb1ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9609324988608069\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9609324988608069\"\r\n     data-ad-slot=\"8536690324\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c22e756 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"c22e756\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=PJkGURcetao&amp;t=55s&quot;,&quot;background_video_start&quot;:19,&quot;background_video_end&quot;:37,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-40dd5ff elementor-widget elementor-widget-heading\" data-id=\"40dd5ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proving Her Legend Status<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e52b37 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3e52b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Fearless (Taylor\u2019s Version)<\/em> wasn\u2019t the only way Taylor\u2019s legacy loomed large over the first half of 2021. She proved actively present in shaping the year\u2019s pop landscape\u2014particularly through her impact on rising star Olivia Rodrigo. The then-teenager had been open about her admiration for Taylor since the release of her breakout hit \u201cdrivers license\u201d in January, calling Taylor a guiding force both sonically and spiritually. Taylor responded with an enthusiastic Instagram shoutout as the single shot to No. 1.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4673106 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"4673106\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-187139d\" data-id=\"187139d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3926fd5 elementor-widget elementor-widget-text-editor\" data-id=\"3926fd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen Olivia\u2019s debut album <em>SOUR <\/em>dropped in May, the connection became even more tangible. The piano ballad \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/work-for-other-artists\/1-step-forward-3-steps-back\/\">1 step forward, 3 steps back<\/a>\u201d interpolated the piano motif from Taylor\u2019s \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/reputation-album\/the-reputation-songs\/new-years-day\/\">New Year\u2019s Day<\/a>,\u201d earning Taylor and Jack Antonoff co-writing credits. Just weeks later, Taylor, Antonoff, and St. Vincent (Annie Clark) were also credited as co-writers on Olivia\u2019s second hit \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/work-for-other-artists\/deja-vu\/\">deja vu<\/a>\u201d due to melodic similarities to \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/lover-album\/lover-songs\/cruel-summer\/\">Cruel Summer<\/a>.\u201d Olivia may have been pop\u2019s rookie of the year, but Taylor\u2019s influence\u2014both literal and figurative\u2014was woven throughout her success.\n<br><br>\nMeanwhile, Taylor was earning major accolades of her own. In May, she became the first woman to receive the prestigious \u201cGlobal Icon Award\u201d at the <em>BRIT Awards<\/em>, and not long after, she was honored with the \u201cSongwriter Icon Award\u201d at the 2021 <em>National Music Publishers\u2019 Association Awards<\/em>\u2014a fitting tribute to her status as one of the most influential lyricists of her generation.\n<br><br>\nShe didn\u2019t slow down creatively either. That summer, Taylor lent her voice to two tracks on <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/work-for-other-artists\/how-long-do-you-think-it-is-gonna-last\/\">How Long Do You Think It\u2019s Gonna Last?<\/a><\/em>, the second album by Big Red Machine, a collaboration between her <em>folklore<\/em>\/<em>evermore <\/em>co-writer Aaron Dessner and Justin Vernon of Bon Iver. The songs \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/work-for-other-artists\/how-long-do-you-think-it-is-gonna-last\/renegade\/\">Renegade<\/a>\u201d and \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/work-for-other-artists\/how-long-do-you-think-it-is-gonna-last\/birch\/\">Birch<\/a>\u201d felt like graceful extensions of that dreamy, woodsy era. And just when fans least expected it, Taylor dropped the re-recorded version of her <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/1989-album\/\">1989 <\/a><\/em>hit \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/1989-album\/1989-songs\/wildest-dreams\/\">Wildest Dreams<\/a>\u201d\u2014not as part of a formal album rollout, but simply to join a TikTok trend that had brought the song back into the zeitgeist. It was a lighthearted move that reminded everyone: even in a year of career-defining statements, Taylor still knew how to have fun with her music.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9160c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"c9160c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95a7704\" data-id=\"95a7704\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ea194e4 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"ea194e4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-21a2589\" data-id=\"21a2589\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f20d54 elementor-widget elementor-widget-image\" data-id=\"4f20d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/work-for-other-artists\/how-long-do-you-think-it-is-gonna-last\/renegade\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/07\/taylor-swift-big-red-machine-renegade-1625180756-1024x1024.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-24515\" alt=\"Renegade feat. Taylor Swift (Big Red Machine, 2021)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/07\/taylor-swift-big-red-machine-renegade-1625180756-1024x1024.jpg 1024w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/07\/taylor-swift-big-red-machine-renegade-1625180756-300x300.jpg 300w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/07\/taylor-swift-big-red-machine-renegade-1625180756-150x150.jpg 150w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/07\/taylor-swift-big-red-machine-renegade-1625180756-768x768.jpg 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/07\/taylor-swift-big-red-machine-renegade-1625180756.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-339f57a elementor-widget elementor-widget-heading\" data-id=\"339f57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Renegade<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dee723 elementor-widget elementor-widget-text-editor\" data-id=\"5dee723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor and Aaron Dessner wrote and recorded \u201cRenegade\u201d the same week <em>folklore <\/em>won the <em>Grammy <\/em>for \u201cAlbum of the Year\u201d in March 2021.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5538662 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5538662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/work-for-other-artists\/how-long-do-you-think-it-is-gonna-last\/renegade\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f6fd69f\" data-id=\"f6fd69f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8067bcb elementor-widget elementor-widget-image\" data-id=\"8067bcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/standalone-singles\/carolina\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/06\/taylor-swift-carolina-2022-scaled.jpg\" class=\"elementor-animation-float attachment-full size-full wp-image-46765\" alt=\"Carolina by Taylor Swift (Republic Records, 2022)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/06\/taylor-swift-carolina-2022-scaled.jpg 2560w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/06\/taylor-swift-carolina-2022-300x300.jpg 300w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/06\/taylor-swift-carolina-2022-1024x1024.jpg 1024w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/06\/taylor-swift-carolina-2022-150x150.jpg 150w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/06\/taylor-swift-carolina-2022-768x768.jpg 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/06\/taylor-swift-carolina-2022-1536x1536.jpg 1536w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/06\/taylor-swift-carolina-2022-2048x2048.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e301014 elementor-widget elementor-widget-heading\" data-id=\"e301014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Carolina<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c969c5 elementor-widget elementor-widget-text-editor\" data-id=\"4c969c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cCarolina\u201d is a song written by Taylor for the film <em>Where the Crawdads Sing<\/em> (2022). It was the first all-new material from her since she had issued <em>evermore<\/em>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c86577b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c86577b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/standalone-singles\/carolina\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-948578b\" data-id=\"948578b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6d829a elementor-widget elementor-widget-image\" data-id=\"e6d829a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/work-for-other-artists\/how-long-do-you-think-it-is-gonna-last\/birch\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/06\/E5DhiuOWEA0khNj-1024x1024.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-24261\" alt=\"How Long Do You Think It&#039;s Gonna Last (Big Red Machine, 2021)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/06\/E5DhiuOWEA0khNj-1024x1024.jpg 1024w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/06\/E5DhiuOWEA0khNj-300x300.jpg 300w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/06\/E5DhiuOWEA0khNj-150x150.jpg 150w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/06\/E5DhiuOWEA0khNj-768x768.jpg 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/06\/E5DhiuOWEA0khNj-1536x1536.jpg 1536w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/06\/E5DhiuOWEA0khNj.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e39b02 elementor-widget elementor-widget-heading\" data-id=\"8e39b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Birch<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc4d4b elementor-widget elementor-widget-text-editor\" data-id=\"3fc4d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;Birch&#8221; features vocals from Taylor. She worked on the song together with Aaron Dessner and Justin Vernon near the end of the writing process for <em>folklore<\/em>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1083bb4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1083bb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/work-for-other-artists\/how-long-do-you-think-it-is-gonna-last\/birch\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0dcc47f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"0dcc47f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-85c2cac\" data-id=\"85c2cac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac61e9a elementor-widget elementor-widget-image\" data-id=\"ac61e9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/11\/taylor-swift-red-taylors-version-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift for RED (Taylor&#039;s Version) [Beth Garrabrant, 2021]\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYyMjMsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8xMVwvdGF5bG9yLXN3aWZ0LXJlZC10YXlsb3JzLXZlcnNpb24tMy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/11\/taylor-swift-red-taylors-version-3-768x1024.png\" class=\"attachment-large size-large wp-image-36223\" alt=\"Taylor Swift for RED (Taylor&#039;s Version) [Beth Garrabrant, 2021]\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/11\/taylor-swift-red-taylors-version-3-768x1024.png 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/11\/taylor-swift-red-taylors-version-3-225x300.png 225w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/11\/taylor-swift-red-taylors-version-3-1152x1536.png 1152w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/11\/taylor-swift-red-taylors-version-3.png 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taylor Swift for RED (Taylor's Version) (Beth Garrabrant, 2021)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7428e65\" data-id=\"7428e65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2f2d3b elementor-widget elementor-widget-heading\" data-id=\"b2f2d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Painting the World RED \u2013 Again<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fff9238 elementor-widget elementor-widget-text-editor\" data-id=\"fff9238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Further information: <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/red-taylors-version\/\">RED (Taylor&#8217;s Version)<\/a><\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8f51a elementor-widget elementor-widget-text-editor\" data-id=\"7a8f51a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFollowing the overwhelming success of <em>Fearless (Taylor\u2019s Version)<\/em>, Taylor realized that her fears about the re-recordings being \u201can embarrassing project\u201d were unfounded. She poured even more time, resources, and creative energy into the releases to come. While spending much of spring and summer in Northern Ireland and Croatia, accompanying her then-partner <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/joe-alwyn\/\">Joe Alwyn<\/a> while he filmed the television series <em>Conversations With Friends<\/em>, she recorded her next re-recordings remotely, balancing studio work with life on the road.\n<br><br>\nOf all her albums, <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/red-album\/\">RED <\/a><\/em>had long held a special place in Taylor&#8217;s heart. It marked the start of her pop transition, blending blockbuster hits with deep cuts and emotionally sophisticated storytelling. So when <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/red-taylors-version\/\">RED (Taylor\u2019s Version)<\/a><\/em> arrived in November 2021, she went all out: the release was anchored by the \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/red-taylors-version\/all-too-well-ten-minute-version\/\">All Too Well (10 Minute Version)<\/a>,\u201d which was accompanied by a <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/videography\/filmography\/all-too-well-the-short-film\/\">short film<\/a>, a powerful <em>Saturday Night Live<\/em> performance, and weeks of internet discussion about a three-month relationship from over a decade earlier. Taylor transformed deeply personal heartbreak into collective catharsis, topping the <em>Billboard Hot 100<\/em> with the longest No. 1 song in history. She relished the experience, noting the difference from the original release in 2012 in an interview with Seth Meyers in November 2021:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c714698 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"c714698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abAt the time I was honestly really sad. Cause I'd actually gone through the stuff that I had sung about. But this time, I've got sunglasses on and a mojito and just, like, it's chill this time. It's really nice to be able to put this album out and not be sad. And not be, like, taking breaks in between interviews to cry. I'm telling you, it's much better this way.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef98c9a elementor-widget elementor-widget-text-editor\" data-id=\"ef98c9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>RED (Taylor\u2019s Version)<\/em> sparked as much conversation as any of her brand-new studio albums, debuting with 605,000 first-week equivalent album units in the US alone. In a historic achievement, Taylor became the first female artist in the 65-year history of the <em>Billboard 200<\/em> to send three separate projects to No. 1 within a single calendar year, while 26 of the album\u2019s tracks landed on the <em>Billboard Hot 100<\/em>\u2014a record for a female artist at the time.\n<br><br>\nThe numbers were impressive, but the cultural impact was even more significant. Taylor\u2019s Versions had become the new definitive editions, supplanting the originals in public consciousness, sales, streaming, and radio. In December 2021, <em>Billboard <\/em>crowned her \u201cGreatest Pop Star of 2021,\u201d Taylor&#8217;s second time earning the title after 2015. No other artist matched her ability to channel fan devotion with precision, creativity, and emotional resonance that year, all without releasing a traditional studio album. She was actively reshaping the music industry on her own terms, executing high-stakes moves that transformed an icon into a legend.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58a630a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"58a630a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f405a7e\" data-id=\"f405a7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f083cd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"4f083cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36246f3\" data-id=\"36246f3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3fed1d elementor-widget elementor-widget-heading\" data-id=\"e3fed1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taylor's Versions Photoshoots<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-993bdfa elementor-widget elementor-widget-text-editor\" data-id=\"993bdfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom 2020 to 2023, all of Taylor\u2019s re-recording photoshoots were captured by Beth Garrabrant, who brought a cohesive yet era-specific visual identity to each project. Each shoot evoked the nostalgia of its original album: the iconic hairflip for <em>Fearless<\/em>, the warm fall tones of <em>RED<\/em>, the whimsical, ballet-inspired femininity of <em>Speak Now<\/em>, and the breezy freedom of <em>1989<\/em>, highlighted by seagulls nodding to the original cover.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-8097228\" data-id=\"8097228\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41bc7f4 elementor-widget elementor-widget-image-carousel\" data-id=\"41bc7f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"41bc7f4\" data-elementor-lightbox-title=\"Fearless (Taylor&#039;s Version) [Republic Records, 2021]\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODEyOCwidXJsIjoiaHR0cHM6XC9cL3RheWxvcnN3aWZ0c3dpdHplcmxhbmQuY2hcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAyXC9FdDhxbHNXWE1BUTgwVkMtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjQxYmM3ZjQifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/02\/Et8qlsWXMAQ80VC-scaled.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/02\/Et8qlsWXMAQ80VC-scaled.jpg\" alt=\"Fearless (Taylor&#039;s Version) [Republic Records, 2021]\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"41bc7f4\" data-elementor-lightbox-title=\"Fearless (Taylor&#039;s Version)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQzNDksInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wNFwvRXlFSTM2UlVjQVlCX053LmpwZyIsInNsaWRlc2hvdyI6IjQxYmM3ZjQifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/04\/EyEI36RUcAYB_Nw.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/04\/EyEI36RUcAYB_Nw.jpg\" alt=\"Fearless (Taylor&#039;s Version)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"41bc7f4\" data-elementor-lightbox-title=\"Taylor Swift for RED (Taylor&#039;s Version) [Beth Garrabrant, 2021]\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYyMjIsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8xMVwvdGF5bG9yLXN3aWZ0LXJlZC10YXlsb3JzLXZlcnNpb24tMi1lMTY5NTUxMTcwODYwOC5wbmciLCJzbGlkZXNob3ciOiI0MWJjN2Y0In0%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/11\/taylor-swift-red-taylors-version-2-e1695511708608.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/11\/taylor-swift-red-taylors-version-2-e1695511708608.png\" alt=\"Taylor Swift for RED (Taylor&#039;s Version) [Beth Garrabrant, 2021]\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"41bc7f4\" data-elementor-lightbox-title=\"Taylor Swift for RED (Taylor&#039;s Version) [Beth Garrabrant, 2021]\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYyMjAsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8xMVwvdGF5bG9yLXN3aWZ0LXJlZC10YXlsb3JzLXZlcnNpb24tNC1lMTY5NTUxMjM4MjE2Ni5wbmciLCJzbGlkZXNob3ciOiI0MWJjN2Y0In0%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/11\/taylor-swift-red-taylors-version-4-e1695512382166.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/11\/taylor-swift-red-taylors-version-4-e1695512382166.png\" alt=\"Taylor Swift for RED (Taylor&#039;s Version) [Beth Garrabrant, 2021]\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"41bc7f4\" data-elementor-lightbox-title=\"Taylor Swift for RED (Taylor&#039;s Version) [Beth Garrabrant, 2021]\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY4MzAsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8xMVwvcmVkLXRheWxvcnMtdmVyc2lvbi10YXlsb3Itc3dpZnQtMjAyMS0yLmpwZyIsInNsaWRlc2hvdyI6IjQxYmM3ZjQifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/11\/red-taylors-version-taylor-swift-2021-2.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/11\/red-taylors-version-taylor-swift-2021-2.jpg\" alt=\"Taylor Swift for RED (Taylor&#039;s Version) [Beth Garrabrant, 2021]\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"41bc7f4\" data-elementor-lightbox-title=\"Taylor Swift for Speak Now (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjY0NDEsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wN1wvdGF5bG9yLXN3aWZ0LXNwZWFrLW5vdy10YXlsb3JzLXZlcnNpb24taGVhZGVyLTIuanBnIiwic2xpZGVzaG93IjoiNDFiYzdmNCJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-2.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-2.jpg\" alt=\"Taylor Swift for Speak Now (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"41bc7f4\" data-elementor-lightbox-title=\"Taylor Swift for Speak Now (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjY2MjYsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wN1wvdGF5bG9yLXN3aWZ0LXNwZWFrLW5vdy10YXlsb3JzLXZlcnNpb24tMjAyMy0xLmpwZyIsInNsaWRlc2hvdyI6IjQxYmM3ZjQifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-2023-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-2023-1.jpg\" alt=\"Taylor Swift for Speak Now (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"41bc7f4\" data-elementor-lightbox-title=\"Taylor Swift for Speak Now (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjY2MjMsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wN1wvdGF5bG9yLXN3aWZ0LXNwZWFrLW5vdy10YXlsb3JzLXZlcnNpb24tMjAyMy0zLmpwZyIsInNsaWRlc2hvdyI6IjQxYmM3ZjQifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-2023-3.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-2023-3.jpg\" alt=\"Taylor Swift for Speak Now (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"41bc7f4\" data-elementor-lightbox-title=\"Taylor Swift for 1989 (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzEwNjQsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvdGF5bG9yLXN3aWZ0LTE5ODktdGF5bG9ycy12ZXJzaW9uLTMuanBlZyIsInNsaWRlc2hvdyI6IjQxYmM3ZjQifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/11\/taylor-swift-1989-taylors-version-3.jpeg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/11\/taylor-swift-1989-taylors-version-3.jpeg\" alt=\"Taylor Swift for 1989 (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"41bc7f4\" data-elementor-lightbox-title=\"Taylor Swift for 1989 (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzAxNDgsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wOVwvdGF5bG9yLXN3aWZ0LTE5ODktdGF5bG9ycy12ZXJzaW9uLXBob3Rvc2hvb3QuanBnIiwic2xpZGVzaG93IjoiNDFiYzdmNCJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/09\/taylor-swift-1989-taylors-version-photoshoot.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/09\/taylor-swift-1989-taylors-version-photoshoot.jpg\" alt=\"Taylor Swift for 1989 (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"41bc7f4\" data-elementor-lightbox-title=\"Taylor Swift for 1989 (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njk5ODAsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wOVwvdGF5bG9yLXN3aWZ0LTE5ODktdGF5bG9ycy12ZXJzaW9uLXBob3Rvc2hvb3QtNC1iZXRoLWdhcnJhYnJhbnQuanBnIiwic2xpZGVzaG93IjoiNDFiYzdmNCJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/09\/taylor-swift-1989-taylors-version-photoshoot-4-beth-garrabrant.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/09\/taylor-swift-1989-taylors-version-photoshoot-4-beth-garrabrant.jpg\" alt=\"Taylor Swift for 1989 (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a773b92 elementor-widget elementor-widget-spacer\" data-id=\"a773b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1ebe3a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"e1ebe3a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1ea8682\" data-id=\"1ea8682\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2729362 elementor-widget elementor-widget-image\" data-id=\"2729362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/05\/taylor-swift-nyu-2022-8.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift receives her Honorary Doctorate at the NYU 2022 All-University Commencement (2022)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDUzNTMsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wNVwvdGF5bG9yLXN3aWZ0LW55dS0yMDIyLTgucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/05\/taylor-swift-nyu-2022-8-819x1024.png\" class=\"attachment-large size-large wp-image-45353\" alt=\"Taylor Swift receives her Honorary Doctorate at the NYU 2022 All-University Commencement (2022)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/05\/taylor-swift-nyu-2022-8-819x1024.png 819w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/05\/taylor-swift-nyu-2022-8-240x300.png 240w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/05\/taylor-swift-nyu-2022-8-768x960.png 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/05\/taylor-swift-nyu-2022-8-1229x1536.png 1229w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/05\/taylor-swift-nyu-2022-8-1639x2048.png 1639w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taylor Swift receives an honorary Doctorate of Fine Arts from New York University (NYU, 2022)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8350cb0\" data-id=\"8350cb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5791b83 elementor-widget elementor-widget-heading\" data-id=\"5791b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Honorary Doctorate and the Launch of <i>Midnights<\/i><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9025c1 elementor-widget elementor-widget-text-editor\" data-id=\"d9025c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Further information: <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/midnights-era\/\">Midnights Era<\/a><\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b325b elementor-widget elementor-widget-text-editor\" data-id=\"56b325b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDuring and after the release of <em>RED (Taylor\u2019s Version)<\/em>, Taylor stayed in New York City, working on new music with one of her closest collaborators and friends, Jack Antonoff, while both of their partners were filming a movie together in Panama. But for much of the first half of 2022, Taylor kept a low profile. Her rare public outings were mostly tied to film festivals, where she promoted the short film for \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/red-album\/red-songs\/all-too-well\/\">All Too Well<\/a>.\u201d Now back in London, she mostly spent time with Joe. Reports suggested that the couple had been looking into buying a house together\u2014despite it later becoming clear that their relationship was already facing serious difficulties by this point.\n<br><br>\nAround that time, New York University launched its first-ever course dedicated to Taylor and her career. Topics ranged from the legacy of pop and country music to representations of youth and girlhood, and the politics of race in contemporary pop. Demand for the course was so high that it quickly inspired other prestigious universities around the globe to follow suit. Just two months later, NYU announced that Taylor would be awarded an honorary <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/doctor-of-fine-arts-honoris-causa-nyu\/\">Doctor of Fine Arts<\/a> degree in recognition of her impact as \u201cone of the most prolific and celebrated artists of her generation.\u201d She was also invited to deliver the commencement address for the Class of 2022 at Yankee Stadium that May\u2014an appearance that received widespread acclaim for its wisdom, humor, and humility.\n<br><br>\nWith no major projects on the horizon after her speech, media speculation about new music intensified, as fans sensed a familiar pattern: the eerie calm that often precedes a Swiftian storm. Then, just as August drew to a close, Taylor stunned the music world while accepting the \u201cVideo of the Year\u201d award at the <em>MTV Video Music Awards<\/em> for \u201cAll Too Well (The Short Film),\u201d where she finally revealed a secret she had managed to keep entirely under wraps:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630e864 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"630e864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abI wouldn\u2019t be able to re-record my albums if it weren\u2019t for you. You emboldened me to do that. And I had made up my mind that if you were going to be this generous and give us this [award], I thought it might be a fun moment to tell you that my brand new album comes out October 21. And I will tell you more at midnight.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec635eb elementor-widget elementor-widget-text-editor\" data-id=\"ec635eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFor the first time, Taylor paused an ongoing era to launch another one. Read more about the <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/midnights-era\/\"><em>Midnights<\/em> era here<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4113f elementor-widget elementor-widget-html\" data-id=\"7c4113f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9609324988608069\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9609324988608069\"\r\n     data-ad-slot=\"3519983234\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0759942 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"0759942\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b122d2a\" data-id=\"b122d2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8eeac44 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"8eeac44\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9810878\" data-id=\"9810878\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce53b39 elementor-widget elementor-widget-heading\" data-id=\"ce53b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Red Carpet Fashion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aeb738 elementor-widget elementor-widget-text-editor\" data-id=\"0aeb738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor rarely attended red carpet events specifically in support of her re-recordings. But when she did, she paid subtle tribute to her past eras\u2014whether through a cropped gown reminiscent of <em>1989<\/em>, a red velvet blazer nodding to <em>RED<\/em>, or a sleek pinned-up bob that evoked the polished look of her pop transition in the mid-2010s.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-386966b\" data-id=\"386966b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef24197 elementor-widget elementor-widget-image-carousel\" data-id=\"ef24197\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ef24197\" data-elementor-lightbox-title=\"Taylor Swift at the BRIT Awards in 2021\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMDQsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LWJyaXQtYXdhcmRzLTIwMjEuanBnIiwic2xpZGVzaG93IjoiZWYyNDE5NyJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-brit-awards-2021.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-brit-awards-2021.jpg\" alt=\"Taylor Swift at the BRIT Awards in 2021\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ef24197\" data-elementor-lightbox-title=\"Taylor Swift at the premiere for All Too Well (The Short Film) in 2021\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMxODIsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LWFsbC10b28td2VsbC1wcmVtaWVyZS0yMDIxLmpwZyIsInNsaWRlc2hvdyI6ImVmMjQxOTcifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-all-too-well-premiere-2021.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-all-too-well-premiere-2021.jpg\" alt=\"Taylor Swift at the premiere for All Too Well (The Short Film) in 2021\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ef24197\" data-elementor-lightbox-title=\"Taylor Swift at the premiere for Taylor Swift: The Eras Tour in 2023\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMDUsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci1wcmVtaWVyZS0yMDIzLmpwZyIsInNsaWRlc2hvdyI6ImVmMjQxOTcifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-eras-tour-premiere-2023.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-eras-tour-premiere-2023.jpg\" alt=\"Taylor Swift at the premiere for Taylor Swift: The Eras Tour in 2023\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8415522 elementor-widget elementor-widget-spacer\" data-id=\"8415522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fad9f63 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"fad9f63\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d26d178\" data-id=\"d26d178\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-466972d elementor-widget elementor-widget-image\" data-id=\"466972d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift for Speak Now (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjY0NDMsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wN1wvdGF5bG9yLXN3aWZ0LXNwZWFrLW5vdy10YXlsb3JzLXZlcnNpb24taGVhZGVyLTUuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-5-830x1024.jpg\" class=\"attachment-large size-large wp-image-66443\" alt=\"Taylor Swift for Speak Now (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-5-830x1024.jpg 830w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-5-243x300.jpg 243w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-5-768x948.jpg 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-5-1244x1536.jpg 1244w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/07\/taylor-swift-speak-now-taylors-version-header-5.jpg 1284w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taylor Swift for Speak Now (Taylor's Version) (Beth Garrabrant, 2023)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f505c51\" data-id=\"f505c51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d39423d elementor-widget elementor-widget-heading\" data-id=\"d39423d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Tale of Speak Now (Taylor's Version)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbadd84 elementor-widget elementor-widget-text-editor\" data-id=\"fbadd84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Further information: <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/speak-now-taylors-version\/\">Speak Now (Taylor&#8217;s Version)<\/a><\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58202fa elementor-widget elementor-widget-text-editor\" data-id=\"58202fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWith the release of <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/midnights\/\">Midnights<\/a><\/em>, Taylor became more universally beloved than ever before. It didn\u2019t take her long to return to her \u201c<em>Eras <\/em>era,\u201d though. In March 2023, she embarked on her sixth headlining concert tour, &#8220;<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/tours\/taylor-swift-the-eras-tour\/\">The Eras Tour<\/a>&#8221; (2023\u20132024), a three-hour, career-spanning spectacle that would go on to become the highest-grossing concert tour of all time\u2014proof that, sixteen years into her career, Taylor had somehow become more popular than ever.\n<br><br>\nThough her personal life was in shambles following her breakup with Joe and a short-lived rebound with Matty Healy, she channeled the tour\u2019s enormous momentum into the next chapter of her re-recording project. In summer 2023, she revisited <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/speak-now-album\/\">Speak Now<\/a><\/em>, the milestone album she had originally released thirteen years earlier. The record had marked a pivotal moment in her career in 2010: it remains the only album in her catalog on which she is the sole credited songwriter on every track. On May 5, during her tour stop in her hometown of Nashville, Taylor finally confirmed what fans had long suspected\u2014<em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/speak-now-taylors-version\/\">Speak Now (Taylor\u2019s Version)<\/a><\/em> would arrive on July 7. The announcement felt especially fitting in Nashville, the city where she had first launched her career in country music in the mid-2000s:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77bf484 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"77bf484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abI first made <i>Speak Now<\/i>, completely self-written, between the ages of 18 and 20. The songs that came from this time in my life were marked by their brutal honesty, unfiltered diaristic confessions and wild wistfulness. I love this album because it tells a tale of growing up, flailing, flying and crashing\u2026and living to speak about it.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1439a7 elementor-widget elementor-widget-text-editor\" data-id=\"d1439a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor pulled out all the stops for the album\u2019s release weekend, turning her concerts in Kansas City (a city she would end up spending a lot more time in later that year) into a full-scale celebration: She added the fan favorite \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/speak-now-album\/speak-now-songs\/long-live\/\">Long Live<\/a>\u201d to the setlist and premiered the music video for the vault track \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/speak-now-taylors-version\/i-can-see-you\/\">I Can See You<\/a>,\u201d starring Joey King and Presley Cash\u2014both of whom had appeared in Taylor\u2019s 2011 \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/speak-now-album\/speak-now-songs\/mean\/\">Mean<\/a>\u201d video\u2014as well as her ex-boyfriend Taylor Lautner, who famously inspired the <em>Speak Now<\/em> ballad \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/speak-now-album\/speak-now-songs\/back-to-december\/\">Back to December<\/a>.\u201d Afterwards, Taylor stunned the crowd by bringing the three actors out onstage. In a moment that quickly went viral, Taylor Lautner delighted fans by performing a cartwheel and backflip, a playful nod to his acrobatic persona and to their shared history dating back to the 2010 rom-com <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/videography\/filmography\/valentines-day\/\">Valentine\u2019s Day<\/a><\/em>.\n<br><br>\nCommercially, <em>Speak Now (Taylor\u2019s Version)<\/em> was another juggernaut. It debuted at No. 1 on the <em>Billboard 200<\/em> with 716,000 equivalent album units sold in the United States and more than one million worldwide in its first week. The album broke the record for the biggest debut of any re-recorded release, surpassing the previous high set by <em>RED (Taylor\u2019s Version)<\/em>. It also helped Taylor achieve another historic milestone: she became the first living artist in nearly six decades to place four albums simultaneously in the Top 10 of the <em>Billboard 200<\/em>\u2014<em>Speak Now (Taylor\u2019s Version)<\/em>, <em>Midnights<\/em>, <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/lover-album\/\">Lover<\/a><\/em>, and <em>folklore<\/em>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6292545 elementor-widget elementor-widget-html\" data-id=\"6292545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9609324988608069\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9609324988608069\"\r\n     data-ad-slot=\"8389166530\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a4511df e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"a4511df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=hRAle2XbFzU&amp;list=RDhRAle2XbFzU&amp;start_radio=1&quot;,&quot;background_video_start&quot;:0,&quot;background_video_end&quot;:16,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-b9af4f4 elementor-widget elementor-widget-heading\" data-id=\"b9af4f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It's A Cruel Summer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6614465 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6614465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe <em>Lover <\/em>album also experienced a remarkable resurgence thanks to Taylor\u2019s unprecedented popularity and cultural momentum. When she declared in March that she was \u201cin her <em>Eras<\/em> era,\u201d she wasn\u2019t exaggerating. Throughout the summer of 2023, one song in particular took on a life of its own: <em><em>\u201c<\/em><\/em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/lover-album\/lover-songs\/cruel-summer\/\">Cruel Summer<\/a><em><em>,\u201d <\/em><\/em> once a fan-favorite track originally released on <em>Lover <\/em>back in 2019, had now become the signature song of &#8220;The Eras Tour.&#8221; Four years after its release, it began its slow but steady climb to the top. In October, it finally hit No. 1, becoming the latest classic in Taylor\u2019s ever-growing arsenal of hits.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f78c439 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"f78c439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/lover-album\/lover-songs\/cruel-summer\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc6e4dc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"fc6e4dc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5783331\" data-id=\"5783331\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c184e0 elementor-widget elementor-widget-image\" data-id=\"5c184e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-travis-kelce-2023.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift and Travis Kelce in New York City on October 14, 2023 (Backgrid, 2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMDYsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LXRyYXZpcy1rZWxjZS0yMDIzLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"943\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-travis-kelce-2023.jpg\" class=\"attachment-large size-large wp-image-93206\" alt=\"Taylor Swift and Travis Kelce in New York City on October 14, 2023 (Backgrid, 2023)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-travis-kelce-2023.jpg 629w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-travis-kelce-2023-200x300.jpg 200w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taylor Swift and Travis Kelce in New York City (Backgrid, 2023)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-842d370\" data-id=\"842d370\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fb354f elementor-widget elementor-widget-heading\" data-id=\"9fb354f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Friendship Bracelet Leads to True Love<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93622a8 elementor-widget elementor-widget-text-editor\" data-id=\"93622a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAfter wrapping the US leg of the &#8220;Eras Tour&#8221; in August 2023, Taylor took a brief break from the road and, despite having almost given up on finding \u201cthe one,\u201d agreed to go on a date with NFL star Travis Kelce. He publicly expressed his interest in her after he had attended one of her Kansas City concerts and had attempted to leave her a friendship bracelet with his number\u2014a plan that initially failed. On an episode of his <em>New Heights<\/em> podcast (a project with his brother, former Philadelphia Eagles center Jason Kelce), Travis shared the story: \u201cIf you\u2019re up on Taylor Swift concerts, there are friendship bracelets. I received a bunch while I was there, but I wanted to give Taylor one&#8230;with my number on it. [&#8230;] I was disappointed that she doesn\u2019t talk before or after her shows because she has to save her voice for the 44 songs she sings. She doesn\u2019t meet anybody. Or at least she didn\u2019t want to meet me, so I took it personal,\u201d he joked.\n<br><br>\nNot long after though, sources told <em>Entertainment Tonight<\/em> that the two were in the early \u201ctalking stage&#8221; and keeping things casual given their demanding schedules. But once Taylor appeared in the VIP suite at Arrowhead Stadium in late September to support the Kansas City Chiefs\u2014seated next to Travis\u2019s mother, Donna\u2014it was clear things were serious. Taylor told <em>Time <\/em>that December:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3edf6b1 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"3edf6b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abThis all started when Travis very adorably put me on blast on his podcast, which I thought was metal as hell. We started hanging out right after that. So we actually had a significant amount of time that no one knew, which I\u2019m grateful for, because we got to get to know each other. By the time I went to that first game, we were a couple. I think some people think that they saw our first date at that game? We would never be psychotic enough to hard launch a first date. When you say a relationship is public, that means I\u2019m going to see him do what he loves, we\u2019re showing up for each other, other people are there and we don\u2019t care. The opposite of that is you have to go to an extreme amount of effort to make sure no one knows that you\u2019re seeing someone. And we\u2019re just proud of each other.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad38d7 elementor-widget elementor-widget-text-editor\" data-id=\"6ad38d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe pair quickly captured the public\u2019s imagination, earning the nickname \u201cAmerica\u2019s Royal Couple.\u201d Travis later reflected on the whirlwind attention in an interview at the Chiefs\u2019 practice facility, saying, \u201cAs all the attention comes, it feels like, you know, I was on top of the world after the Super Bowl and right now even more on top of the world\u2026You got a lot of people that care about Taylor, and for good reason.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44b4559 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"44b4559\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c582ee\" data-id=\"4c582ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d5df2f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"d5df2f5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0062e8c\" data-id=\"0062e8c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d645f0a elementor-widget elementor-widget-heading\" data-id=\"d645f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taylor's Social Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2722eaa elementor-widget elementor-widget-text-editor\" data-id=\"2722eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDuring the <em>Eras<\/em> era, Taylor occasionally gave fans glimpses into her personal life beyond the tour, sharing photos from birthday celebrations, friend gatherings, and album teasers featuring handwritten lyrics. She also joined TikTok during the promotional campaign for <em>RED (Taylor\u2019s Version)<\/em>, quickly amassing a large following, in part thanks to charming videos of her three cats.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-385096d\" data-id=\"385096d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3765245 elementor-widget elementor-widget-image-carousel\" data-id=\"3765245\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3765245\" data-elementor-lightbox-title=\"taylor-swift-eras-tour-rehearsals-2023\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMDksInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci1yZWhlYXJzYWxzLTIwMjMuanBnIiwic2xpZGVzaG93IjoiMzc2NTI0NSJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-eras-tour-rehearsals-2023.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-eras-tour-rehearsals-2023.jpg\" alt=\"taylor-swift-eras-tour-rehearsals-2023\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3765245\" data-elementor-lightbox-title=\"taylor-swift-birthday-2022\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMDgsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LWJpcnRoZGF5LTIwMjIuanBnIiwic2xpZGVzaG93IjoiMzc2NTI0NSJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-birthday-2022.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-birthday-2022.jpg\" alt=\"taylor-swift-birthday-2022\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3765245\" data-elementor-lightbox-title=\"taylor-swift-selena-gomez-2022\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMTIsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LXNlbGVuYS1nb21lei0yMDIyLTEuanBnIiwic2xpZGVzaG93IjoiMzc2NTI0NSJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-selena-gomez-2022-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-selena-gomez-2022-1.jpg\" alt=\"taylor-swift-selena-gomez-2022\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3765245\" data-elementor-lightbox-title=\"&quot;Suburban Legends&quot; Handwritten Lyrics Instagram Teaser (Taylor Swift, 2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzA4MjUsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMFwvc3VidXJiYW4tbGVnZW5kcy10YXlsb3Itc3dpZnQtaGFuZHdyaXR0ZW4tbHlyaWNzLTIwMjMuanBnIiwic2xpZGVzaG93IjoiMzc2NTI0NSJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/10\/suburban-legends-taylor-swift-handwritten-lyrics-2023.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/10\/suburban-legends-taylor-swift-handwritten-lyrics-2023.jpg\" alt=\"&quot;Suburban Legends&quot; Handwritten Lyrics Instagram Teaser (Taylor Swift, 2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3765245\" data-elementor-lightbox-title=\"tumblr_2b76b49f5cb2c681918c32f976c1e0f2_efdfb970_1280\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMTQsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdHVtYmxyXzJiNzZiNDlmNWNiMmM2ODE5MThjMzJmOTc2YzFlMGYyX2VmZGZiOTcwXzEyODAuanBnIiwic2xpZGVzaG93IjoiMzc2NTI0NSJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/tumblr_2b76b49f5cb2c681918c32f976c1e0f2_efdfb970_1280.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/tumblr_2b76b49f5cb2c681918c32f976c1e0f2_efdfb970_1280.jpg\" alt=\"tumblr_2b76b49f5cb2c681918c32f976c1e0f2_efdfb970_1280\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3765245\" data-elementor-lightbox-title=\"taylor-swift-haim-2022\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMTAsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LWhhaW0tMjAyMi5qcGciLCJzbGlkZXNob3ciOiIzNzY1MjQ1In0%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-haim-2022.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-haim-2022.jpg\" alt=\"taylor-swift-haim-2022\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3765245\" data-elementor-lightbox-title=\"taylor-swift-nyu-tiktok-2022\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMTEsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LW55dS10aWt0b2stMjAyMi5qcGciLCJzbGlkZXNob3ciOiIzNzY1MjQ1In0%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-nyu-tiktok-2022.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-nyu-tiktok-2022.jpg\" alt=\"taylor-swift-nyu-tiktok-2022\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3765245\" data-elementor-lightbox-title=\"Olivia Rodrigo &amp; Taylor Swift (2021)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc1NzUsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wNVwvaW1hZ2UtMS0xLmpwZyIsInNsaWRlc2hvdyI6IjM3NjUyNDUifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/05\/image-1-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/05\/image-1-1.jpg\" alt=\"Olivia Rodrigo &amp; Taylor Swift (2021)\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-707e19e elementor-widget elementor-widget-spacer\" data-id=\"707e19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fba1a22 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"fba1a22\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0eb82cd\" data-id=\"0eb82cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72992d3 elementor-widget elementor-widget-image\" data-id=\"72992d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/11\/taylor-swift-beth-garrabrant-1989-taylors-version-komp.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift for 1989 (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzEwNzksInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvdGF5bG9yLXN3aWZ0LWJldGgtZ2FycmFicmFudC0xOTg5LXRheWxvcnMtdmVyc2lvbi1rb21wLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/11\/taylor-swift-beth-garrabrant-1989-taylors-version-komp-768x1024.jpg\" class=\"attachment-large size-large wp-image-71079\" alt=\"Taylor Swift for 1989 (Taylor&#039;s Version) (Beth Garrabrant, 2023)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/11\/taylor-swift-beth-garrabrant-1989-taylors-version-komp-768x1024.jpg 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/11\/taylor-swift-beth-garrabrant-1989-taylors-version-komp-225x300.jpg 225w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/11\/taylor-swift-beth-garrabrant-1989-taylors-version-komp-1152x1536.jpg 1152w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/11\/taylor-swift-beth-garrabrant-1989-taylors-version-komp.jpg 1350w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taylor Swift for 1989 (Taylor's Version) (Beth Garrabrant, 2023)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-55fdd0e\" data-id=\"55fdd0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-346e689 elementor-widget elementor-widget-heading\" data-id=\"346e689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Party Like It's 1989 (Taylor's Version)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba695f elementor-widget elementor-widget-text-editor\" data-id=\"cba695f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Further information: <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/1989-taylors-version\/\">1989 (Taylor&#8217;s Version)<\/a><\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1dd8e1 elementor-widget elementor-widget-text-editor\" data-id=\"a1dd8e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFans had long suspected that <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/1989-album\/\">1989 <\/a><\/em>would be the next installment in Taylor\u2019s re-recording project. She had been dropping a steady stream of Easter eggs pointing to the album and had already previewed rerecorded versions of \u201cWildest Dreams\u201d and \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/1989-album\/1989-songs\/this-love\/\">This Love<\/a>.\u201d Finally, Taylor confirmed the re-recording of her most commercially successful Big Machine album during the final show of the US leg of &#8220;The Eras Tour,&#8221; which concluded with a historic six-night residency at Los Angeles\u2019 SoFi Stadium. Her reveal of <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/1989-taylors-version\/\">1989 (Taylor\u2019s Version)<\/a><\/em> capped off weeks of intense fan speculation\u2014especially around the date August 9 (8\/9), which many suspected would hold special significance.\n<br><br>\nFittingly, she made the announcement on stage that very night, just before launching into the acoustic set, subtly nodding to the clues fans had picked up on, including the series of blue outfits she had worn throughout the evening, right down to the one she wore during the big reveal:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a60daf5 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"a60daf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abHere we are, on the last night of the US leg of 'The Eras Tour', in the eighth month of the year, on the ninth day of the month. You might have noticed there are some new outfits for this show, there\u2019s some blue stuff going on. And there\u2019s something that I\u2019ve been planning for a really, really, really, really, ridiculously, embarrassingly long time. And I think instead of just telling you about it, I think I\u2019ll just show you.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0e6d7 elementor-widget elementor-widget-text-editor\" data-id=\"bf0e6d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen <em>1989 (Taylor\u2019s Version)<\/em> was finally released on October 27, 2023\u2014exactly nine years to the day since the original\u2014as always it shattered records. The album debuted at No. 1 on the <em>Billboard 200<\/em> with 1.653 million equivalent album units, marking the biggest first week of Taylor\u2019s career at that time. It surpassed her previous personal best with <em>Midnights <\/em>(1.578 million) and even outperformed the original <em>1989<\/em>, which had made headlines in 2014 with a then-unprecedented 1.297 million debut. It was a full-circle moment.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d38666d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"d38666d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=tATM-KoycEg&amp;list=RDtATM-KoycEg&amp;start_radio=1&quot;,&quot;background_video_start&quot;:47,&quot;background_video_end&quot;:70,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-7ce6fb2 elementor-widget elementor-widget-heading\" data-id=\"7ce6fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Eras Tour \u2013 In Cinemas Worldwide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69157e8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"69157e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOn October 13, Taylor brought her tour to the big screen with the worldwide release of the <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/videography\/concert-movies\/taylor-swift-the-eras-tour-concert-film\/\"><em>Eras Tour<\/em> concert film<\/a>. Its release tapped into a cultural moment where Taylor Swift-fueled escapism was in high demand. In a year defined by chaos, she gave the world something dazzling to focus on. With its release, she also bypassed studios and streamers, instead forging an unusual pact with AMC, giving the theater chain its highest single-day ticket sales in history. By the end of its theatrical run, the film had grossed over $260 million globally, making it the highest-grossing concert film of all time, both domestically and worldwide.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9001e33 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"9001e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/videography\/concert-movies\/taylor-swift-the-eras-tour-concert-film\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c29bb9 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"0c29bb9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-27504ce\" data-id=\"27504ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158f240 elementor-widget elementor-widget-image\" data-id=\"158f240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-person-of-the-year-2023.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift for TIME &quot;Person of the Year 2023&quot; (Photography: Inez &amp; Vinoodh)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMTUsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LXBlcnNvbi1vZi10aGUteWVhci0yMDIzLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-person-of-the-year-2023-769x1024.jpg\" class=\"attachment-large size-large wp-image-93215\" alt=\"Taylor Swift for TIME &quot;Person of the Year 2023&quot; (Photography: Inez &amp; Vinoodh)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-person-of-the-year-2023-769x1024.jpg 769w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-person-of-the-year-2023-225x300.jpg 225w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-person-of-the-year-2023-768x1023.jpg 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-person-of-the-year-2023.jpg 902w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Taylor Swift for TIME's \"Person of the Year 2023\" (Inez &amp; Vinoodh, 2023)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f5de500\" data-id=\"f5de500\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2971d68 elementor-widget elementor-widget-heading\" data-id=\"2971d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TIME's \"Person of the Year\" 2023<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c99914e elementor-widget elementor-widget-text-editor\" data-id=\"c99914e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor&#8217;s accomplishments as an artist\u2014culturally, critically, and commercially\u2014were so legion that to recount them was almost beside the point. As a pop star, she sat in rarefied company, alongside Elvis Presley, Michael Jackson, and Madonna; as a songwriter, she had been compared to Bob Dylan, Paul McCartney, and Joni Mitchell. As a businesswoman, she had built an empire worth over $1 billion. And as a celebrity she had long commanded constant attention and knew how to use it. But in 2023, something had shifted. To discuss Taylor&#8217;s movements felt like discussing politics or the weather\u2014a language spoken so widely it needed no context. She became the main character of the world. However, it was still a huge surprise when <i>Time <\/i>named Taylor its &#8220;Person of the Year&#8221; in December 2023. She became the first person in the arts to earn the prestigious honor. For her personally, it was a peak:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1571c82 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"1571c82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abThis is the proudest and happiest I\u2019ve ever felt, and the most creatively fulfilled and free I\u2019ve ever been. Ultimately, we can convolute it all we want, or try to overcomplicate it, but there\u2019s only one question: Are you not entertained?\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411abbd elementor-widget elementor-widget-text-editor\" data-id=\"411abbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t2023 was the year Taylor perfected her craft\u2014not just with her music, but in her position as the master storyteller of the modern era. At the time, analysts talked about the \u201cTaylor effect,\u201d as politicians from Thailand, Hungary, and Chile implored her to play their countries for &#8220;The Eras Tour.&#8221; Cities, stadiums, and streets were renamed for her. Every time she came to a new place, a mini economic boom took place as hotels and restaurants saw a surge of visitors. There were at least ten college classes devoted to her, including one at Harvard. Friendship bracelets traded by her fans at concerts became a hot accessory, with one line in a song causing as much as a 500% increase in sales at craft stores. And when Taylor started dating Travis, a two-time Super Bowl champion, his games saw a massive increase in viewership. (Yes, she somehow made one of America\u2019s most popular things\u2014football\u2014even more popular.) She was the last monoculture left in a stratified world.\n<br><br>\nIt\u2019s hard to see history when you\u2019re in the middle of it, harder still to distinguish Taylor&#8217;s impact on the culture from her celebrity, which emits so much light it can be blinding. But something unusual was happening with Taylor, without a contemporary precedent.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-430d759 elementor-widget elementor-widget-html\" data-id=\"430d759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9609324988608069\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9609324988608069\"\r\n     data-ad-slot=\"5407779972\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-305184a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"305184a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58b6fcc\" data-id=\"58b6fcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d7d0f9d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"d7d0f9d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-87a91a0\" data-id=\"87a91a0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dab885a elementor-widget elementor-widget-heading\" data-id=\"dab885a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Eras Tour<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e75828e elementor-widget elementor-widget-text-editor\" data-id=\"e75828e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cThe Eras Tour\u201d transcended the traditional pop spectacle, becoming a massive cultural phenomenon. It wasn\u2019t just about the concerts; it was a force that dominated the physical and virtual world, attracting record-breaking crowds to a different city each weekend for the better part of two years.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-845fe6e\" data-id=\"845fe6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48c31c9 elementor-widget elementor-widget-image-carousel\" data-id=\"48c31c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"48c31c9\" data-elementor-lightbox-title=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA1MTIsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci1sb3Zlci0yLmpwZyIsInNsaWRlc2hvdyI6IjQ4YzMxYzkifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-lover-2.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-lover-2.jpg\" alt=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"48c31c9\" data-elementor-lightbox-title=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA1MTMsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci1mZWFybGVzcy5qcGciLCJzbGlkZXNob3ciOiI0OGMzMWM5In0%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-fearless.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-fearless.jpg\" alt=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"48c31c9\" data-elementor-lightbox-title=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA1MTcsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci1yZWQuanBnIiwic2xpZGVzaG93IjoiNDhjMzFjOSJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-red.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-red.jpg\" alt=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"48c31c9\" data-elementor-lightbox-title=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA1MTQsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci1ldmVybW9yZS5qcGciLCJzbGlkZXNob3ciOiI0OGMzMWM5In0%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-evermore.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-evermore.jpg\" alt=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"48c31c9\" data-elementor-lightbox-title=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA1MTYsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci1zcGVhay1ub3cuanBnIiwic2xpZGVzaG93IjoiNDhjMzFjOSJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-speak-now.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-speak-now.jpg\" alt=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"48c31c9\" data-elementor-lightbox-title=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA1MTUsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci1yZXB1dGF0aW9uLmpwZyIsInNsaWRlc2hvdyI6IjQ4YzMxYzkifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-reputation.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-reputation.jpg\" alt=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"48c31c9\" data-elementor-lightbox-title=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA1MTksInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci1mb2xrbG9yZS5qcGciLCJzbGlkZXNob3ciOiI0OGMzMWM5In0%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-folklore.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-folklore.jpg\" alt=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"48c31c9\" data-elementor-lightbox-title=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA1MTgsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci0xOTg5LmpwZyIsInNsaWRlc2hvdyI6IjQ4YzMxYzkifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-1989.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-1989.jpg\" alt=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"48c31c9\" data-elementor-lightbox-title=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA1MjEsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci1zdXJwcmlzZS1zb25ncy5qcGciLCJzbGlkZXNob3ciOiI0OGMzMWM5In0%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-surprise-songs.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-surprise-songs.jpg\" alt=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"48c31c9\" data-elementor-lightbox-title=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2024)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTI4NzcsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci10dHBkLTIwMjQuanBnIiwic2xpZGVzaG93IjoiNDhjMzFjOSJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/01\/taylor-swift-eras-tour-ttpd-2024.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/01\/taylor-swift-eras-tour-ttpd-2024.jpg\" alt=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2024)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 11\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"48c31c9\" data-elementor-lightbox-title=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA1MjQsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvdGF5bG9yLXN3aWZ0LWVyYXMtdG91ci1taWRuaWdodHMtMi5qcGciLCJzbGlkZXNob3ciOiI0OGMzMWM5In0%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-midnights-2.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2023\/04\/taylor-swift-eras-tour-midnights-2.jpg\" alt=\"Taylor Swift performing on &quot;The Eras Tour&quot; (2023)\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a28ce elementor-widget elementor-widget-spacer\" data-id=\"53a28ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dbf15f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"2dbf15f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad589fe\" data-id=\"ad589fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc6d407 elementor-widget elementor-widget-image\" data-id=\"bc6d407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-masters-2025-scaled-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift with her first six studio albums (2025)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMyMTYsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGF5bG9yLXN3aWZ0LW1hc3RlcnMtMjAyNS1zY2FsZWQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-masters-2025-scaled-1-768x1024.jpg\" class=\"attachment-large size-large wp-image-93216\" alt=\"Taylor Swift with her first six studio albums (2025)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-masters-2025-scaled-1-768x1025.jpg 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-masters-2025-scaled-1-225x300.jpg 225w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2026\/03\/taylor-swift-masters-2025-scaled-1.jpg 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">You belong with me. \ud83d\udc9a\ud83d\udc9b\ud83d\udc9c\u2764\ufe0f\ud83e\ude75\ud83d\udda4 (TAS Rights Management, 2025)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f8f77a2\" data-id=\"f8f77a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1285a06 elementor-widget elementor-widget-heading\" data-id=\"1285a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Taylor Finally Gains Ownership of All Her Music<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6e836 elementor-widget elementor-widget-text-editor\" data-id=\"3c6e836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAfter &#8220;The Eras Tour&#8221; came to a triumphant close in December 2024, Taylor took a well-deserved and much-needed step back from the public eye. To everyone\u2019s surprise, she reemerged on May 30, 2025, posting a lengthy letter on her website to share monumental news: she now officially owns the master recordings of all her music, including her first six studio albums. In a deeply heartfelt statement, she confirmed that she had purchased the albums\u2014along with their associated visuals and materials\u2014from Shamrock Capital, bringing full-circle closure to the battle that began in 2019, when her life\u2019s work had been sold without her knowledge or consent. In her letter, she wrote:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eccb65 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"7eccb65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abI\u2019m trying to gather my thoughts into something coherent, but right now my mind is just a slideshow. A flashback sequence of all the times I daydreamed about, wished for, and pined away for a chance to get to tell you this news. All the times I was thiiiiiiiis close, reaching out for it, only for it to fall through. I almost stopped thinking it could ever happen, after 20 years of having the carrot dangled and then yanked away. But that\u2019s all in the past now. I\u2019ve been bursting into tears of joy at random intervals ever since I found out that this is really happening. I really get to say these words: All of the music I\u2019ve ever made\u2026 now belongs\u2026 to me. And all my music videos. All the concert films. The album art and photography. The unreleased songs. The memories. The magic. The madness. Every single era. My entire life\u2019s work.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7257d3 elementor-widget elementor-widget-text-editor\" data-id=\"a7257d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe deal, reportedly valued at $360 million, granted Taylor ownership of everything from <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/taylor-swift-album\/\">Taylor Swift<\/a><\/em> (2006) through <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/reputation-album\/\">reputation <\/a><\/em>(2017), encompassing music videos, concert footage, artwork, and even typography\u2014all of which had been out of her reach since leaving Big Machine Records in 2018. She described the agreement as \u201cexceptionally fair and reasonable,\u201d a striking statement after years of legal, emotional, and creative turbulence that had defined this battle.\n<br><br>\nFrom the very beginning, Taylor transformed heartbreak and frustration into one of the most groundbreaking campaigns in music history. Launched in 2019, her re-recording project not only reclaimed her legacy but fundamentally reshaped the conversation around artist rights. With each Taylor\u2019s Version release, she rewrote industry rules, inspiring creators everywhere to fight for ownership of their work. Now, with her complete discography firmly under her control, Taylor stood exactly where she had always belonged\u2014at the helm of her own story.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33255fe elementor-widget elementor-widget-html\" data-id=\"33255fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9609324988608069\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9609324988608069\"\r\n     data-ad-slot=\"5407779972\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-97b5258 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"97b5258\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ac543 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"24ac543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-117ae51 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"117ae51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21b70ca elementor-widget elementor-widget-heading\" data-id=\"21b70ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4b0c2 elementor-widget elementor-widget-n-accordion\" data-id=\"fd4b0c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2650\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2650\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> When did the <i>Eras<\/i> era take place, and what made it unique? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2650\" class=\"elementor-element elementor-element-92cf2aa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"92cf2aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a76ccc2 elementor-widget elementor-widget-text-editor\" data-id=\"a76ccc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe <em>Eras <\/em>era took place roughly from February 2021, with the launch of <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/fearless-taylors-version\/\">Fearless (Taylor\u2019s Version)<\/a><\/em>, through May 2025, when Taylor officially regained ownership of all her <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/master-recordings\/\">master recordings<\/a>. It was unique because it combined a bold re-recording campaign reclaiming her legacy with &#8220;The Eras Tour,&#8221; introducing her past albums to a new generation while celebrating the evolution of her artistry.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2651\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2651\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How did the <i>Eras<\/i> era reshape Taylor Swift's career? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2651\" class=\"elementor-element elementor-element-738b56b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"738b56b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1061557 elementor-widget elementor-widget-text-editor\" data-id=\"1061557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe <em>Eras <\/em>era reshaped Taylor Swift\u2019s career by cementing her as both a savvy businesswoman and a creative visionary, proving that she could reclaim her past work on her own terms while still dominating the charts. It also expanded her cultural influence, turning her re-recordings and &#8220;The Eras Tour&#8221; into generational touchstones that introduced her earlier music to new fans and solidified her legacy as one of the most powerful artists in pop history.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2652\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2652\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What aesthetic defined this era? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2652\" class=\"elementor-element elementor-element-0d624f6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0d624f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c70c90b elementor-widget elementor-widget-text-editor\" data-id=\"c70c90b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe <em>Eras<\/em> era was defined by nods to past album motifs like red scarves, pastel blues, seagulls, and whimsical touches from her earlier eras.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2653\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2653\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What were the muscial highlights and achievements of the era? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2653\" class=\"elementor-element elementor-element-fcc10c7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"fcc10c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac238ce elementor-widget elementor-widget-text-editor\" data-id=\"ac238ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe <em>Eras <\/em>era was marked by monumental musical achievements, anchored by Taylor\u2019s re-recordings, all of which topped the charts, broke streaming and sales records, and redefined the public\u2019s perception of the original works. Beyond commercial success, the era included cultural milestones like the release of &#8220;<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/red-taylors-version\/all-too-well-ten-minute-version\/\">All Too Well (10 Minute Version)<\/a>,&#8221; the accompanying <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/videography\/filmography\/all-too-well-the-short-film\/\">short film<\/a>, and the record-breaking, discography-spanning &#8220;Eras Tour,&#8221; which introduced Taylor\u2019s classic songs to a new generation while cementing her legacy as one of the most influential artists of her time.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2654\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2654\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How did the <i>Eras<\/i> era influence pop culture? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2654\" class=\"elementor-element elementor-element-36c13f0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"36c13f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1be7ea elementor-widget elementor-widget-text-editor\" data-id=\"a1be7ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe <em>Eras <\/em>era and the accompanying &#8220;Eras Tour&#8221; had a seismic impact on pop culture, turning Taylor\u2019s past and present works into shared cultural touchstones for fans old and new. From viral moments and Easter eggs across social media to sold-out stadiums that became major media events, the era set new standards for fan engagement, concert production, and the way artists could reclaim and celebrate their own legacies, inspiring a generation of musicians and redefining what it means to be a cultural icon in the 21st century.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1568415 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"1568415\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_tumblr\" role=\"button\" tabindex=\"0\" aria-label=\"Share on tumblr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-tumblr\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea93445 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"ea93445\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element 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style=\"background-image: url(https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/10\/taylor-swift-midnights-15-2022.jpg);\" role=\"img\" aria-label=\"Taylor Swift for Midnights (Beth Garrabrant, 2022)\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tMidnights Era\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t2022-2024\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-xs\">\n\t\t\t\t\t\tRead 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Though she had just written her two most acclaimed projects with folklore and evermore, beneath those dreamy soundscapes was an artist fighting a very real battle for control over her art, her legacy, and the means by which her work would be shared with the world. In the midst of this personal mission, Taylor launched the record-breaking &#8220;Eras Tour&#8221; in 2023. By the time the final show wrapped in December 2024, it had become the highest-grossing tour in history, generating over $2 billion in revenue. But more than just a commercial triumph, it solidified Taylor&#8217;s status as a cultural icon. Like the Beatles in the 1960s or Michael Jackson at his &#8217;80s peak, she wasn\u2019t just performing music\u2014she was defining an era. Beginning of Era The Eras era began on February 12, 2021, when Taylor released &#8220;Love Story (Taylor\u2019s Version),&#8221; the first song from her re-recording project. Fittingly, it opens with the line \u201cWe were both young when I first saw you,\u201d a nostalgic nod to the beginning of her career. End of Era The Eras era ended on May 30, 2025, when Taylor announced that she had purchased her masters and finally owned all of her music. This milestone transformed her years-long re-recording and reclamation project into a full-circle victory. Associated Albums Fearless (Taylor&#8217;s Version) [2021] RED (Taylor&#8217;s Version) [2021] Speak Now (Taylor&#8217;s Version) [2023] 1989 (Taylor&#8217;s Version) [2023] Tour In 2023 and 2024, &#8220;The Eras Tour&#8221; served as both a launchpad for Taylor&#8217;s re-recordings and a celebration of her full catalog. It also introduced her earlier work to a new generation, turning the shows into gatherings between longtime fans and newcomers discovering her songs for the first time. Aesthetic The Eras era aesthetic leaned into nostalgia, reclaiming and reimagining familiar motifs from Taylor\u2019s past albums. Symbols like yellow hearts, red scarves, swirls of purple paint, pastel blue tones, seagulls, and beach imagery all resurfaced, serving as visual callbacks that tied each era together while celebrating her journey and inviting fans to revisit the moments they had loved over the years. Style The Eras era style was laid-back and a bit artsy, blending casual comfort with creative flair. Taylor often wore boho-inspired looks, from white tank tops and mom jeans to floral dresses or jeans, pairing them with ballet flats or Birkenstocks, colorful nail polish, and her signature long hair with bangs. The Eras era began on February 12, 2021, when Taylor released &#8220;Love Story (Taylor\u2019s Version),&#8221; the first song from her re-recording project. Fittingly, it opens with the line \u201cWe were both young when I first saw you,\u201d a nostalgic nod to the beginning of her career.The Eras era ended on May 30, 2025, when Taylor announced that she had purchased her masters and finally owned all of her music. This milestone transformed her years-long re-recording and reclamation project into a full-circle victory.Fearless (Taylor&#8217;s Version) [2021] RED (Taylor&#8217;s Version) [2021] Speak Now (Taylor&#8217;s Version) [2023] 1989 (Taylor&#8217;s Version) [2023]In 2023 and 2024, &#8220;The Eras Tour&#8221; served as both a launchpad for Taylor&#8217;s re-recordings and a celebration of her full catalog. It also introduced her earlier work to a new generation, turning the shows into gatherings between longtime fans and newcomers discovering her songs for the first time.The Eras era aesthetic leaned into nostalgia, reclaiming and reimagining familiar motifs from Taylor\u2019s past albums. Symbols like yellow hearts, red scarves, swirls of purple paint, pastel blue tones, seagulls, and beach imagery all resurfaced, serving as visual callbacks that tied each era together while celebrating her journey and inviting fans to revisit the moments they had loved over the years.The Eras era style was laid-back and a bit artsy, blending casual comfort with creative flair. Taylor often wore boho-inspired looks, from white tank tops and mom jeans to floral dresses or jeans, pairing them with ballet flats or Birkenstocks, colorful nail polish, and her signature long hair with bangs.But let&#8217;s start at the beginning: In 2021, Taylor was a long-established veteran of the industry. Armed with everything she had learned over the years\u2014as both an artist and a brand\u2014she was navigating an ever-evolving musical landscape with remarkable precision. She was also one of the few artists with the power and profile to create real change in the music world. And as ever, when she moved, the industry listened. Her decision to reclaim her master recordings and to speak so openly and strategically about the injustice behind their sale became a turning point not just in her own career, but in the wider conversation around artist rights. Sure, she was a multi-millionaire (and by fall 2023, officially a billionaire) but her fight wasn\u2019t just for herself. It was for every aspiring artist who might one day face the same impossible choice between exposure and ownership. At the time, she shared on social media: \u00abHopefully [\u2026] kids with musical dreams will read this and learn about how to better protect themselves in a negotiation. You deserve to own the art you make.\u00bb Taylor Swift Re-Recordings Taylor launched her re-recording project in 2021. She reclaimed her first six albums as Taylor\u2019s Version. Read More The Eras Tour \u201cThe Eras Tour\u201d is the highest-grossing concert tour of all time and a tribute to Taylor\u2019s career. Read More Masters Controversy The sale of Taylor\u2019s masters brought attention to issues of artists\u2019 rights, intellectual property, and industry ethics. Read More Taylor&#8217;s Worst Nightmare It all began in June 2019, when Taylor&#8217;s former label, Big Machine Records, along with the master recordings of of her first six studio albums were sold to music executive Scooter Braun and his company, Ithaca Holdings. The move sent shockwaves through Taylor and the music world\u2014and ignited one of the most public artist-label battles in recent memory. Taylor had signed<\/p>\n","protected":false},"author":1,"featured_media":86473,"parent":219,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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