{"id":13408,"date":"2021-03-29T20:03:07","date_gmt":"2021-03-29T19:03:07","guid":{"rendered":"http:\/\/taylorswiftswitzerland.ch\/?page_id=13408"},"modified":"2025-08-16T20:47:06","modified_gmt":"2025-08-16T19:47:06","slug":"universal-music-group","status":"publish","type":"page","link":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/","title":{"rendered":"Universal Music Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13408\" class=\"elementor elementor-13408\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5131a13e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"5131a13e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc6c349\" data-id=\"cc6c349\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d261bb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"5d261bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-454da7b\" data-id=\"454da7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb10c5e elementor-widget elementor-widget-text-editor\" data-id=\"eb10c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span><span><a href=\"https:\/\/taylorswiftswitzerland.ch\/\">Home<\/a><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40e111b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"40e111b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-790c56d\" data-id=\"790c56d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68afc23b elementor-widget elementor-widget-heading\" data-id=\"68afc23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Universal Music Group<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bdd63 elementor-widget elementor-widget-heading\" data-id=\"30bdd63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Record Label (Global) | 2018-present<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9740215 elementor-hidden-mobile\" data-id=\"9740215\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646e55d elementor-hidden-phone elementor-widget elementor-widget-sidebar\" data-id=\"646e55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside id=\"search-5\" class=\"widget widget_search\"><form role=\"search\" method=\"get\" class=\"search-form\" action=\"https:\/\/taylorswiftswitzerland.ch\/\">\n\t<label for=\"search-field\">\n\t\t<span class=\"screen-reader-text\">Search for:<\/span>\n\t\t<input type=\"search\" id=\"search-field\" class=\"search-field\" autocomplete=&quot;off&quot;  placeholder=\"Search...\" value=\"\" name=\"s\" data-swplive=\"true\" data-swpengine=\"default\" data-swpconfig=\"default\" tabindex=\"-1\">\n\t\t\t<\/label>\n\t\t\t<input type=\"submit\" class=\"search-submit\" value=\"Search\">\n\t<\/form>\n<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd043b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"bd043b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f738e74\" data-id=\"f738e74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15464fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15464fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f85dd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"63f85dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6b16286\" data-id=\"6b16286\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ce5982 elementor-widget elementor-widget-text-editor\" data-id=\"44ce5982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUniversal Music Group is Taylor\u2019s global record label. Also known in the United States as UMG Recordings, Inc. (and abbreviated as UMG) it is an American global music corporation that is considered one of the \u201cBig Three\u201d record labels, along with Sony Music and Warner Music Group.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-412488d elementor-widget elementor-widget-table-of-contents\" data-id=\"412488d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;,&quot;h5&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h5 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__412488d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5321504 elementor-widget elementor-widget-heading\" data-id=\"5321504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Announcement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56ab06 elementor-widget elementor-widget-text-editor\" data-id=\"e56ab06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor unveiled details of her long-awaited new record deal in an <i>Instagram<\/i> post to her then 113 million followers in November, 2018, saying \u201cI\u2019m ecstatic to announce that my musical home will be <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/republic-records\/\">Republic Records<\/a> and Universal Music Group\u201d and hailed Universal Music Group chairman\/CEO Sir Lucian Grainge and Republic founder\/CEO Monte Lipman as \u201cincredible partners\u201d. Under the deal, Taylor retains ownership of her master recordings, a move she described as \u201cincredibly exciting\u201d:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4caa08e elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"4caa08e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abIt's really important to me to see eye to eye with a label regarding the future of our industry. I feel so motivated by new opportunities created by the streaming world and the ever changing landscape of our industry... I also feel strongly that streaming was founded on and continues to thrive based on the magic created by artists, writers and producers.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc6d6b elementor-widget elementor-widget-heading\" data-id=\"1fc6d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benefits For All UMG Artists<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4bf25 elementor-widget elementor-widget-text-editor\" data-id=\"6a4bf25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBut the real game-changer was this: Taylor also made it a \u201ccondition\u201d of the deal with Universal that any sales of the major\u2019s <i>Spotify<\/i> shares would \u201cresult in a distribution of money to their artists, non-recoupable\u201d:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0faad6 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"a0faad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abThey have generously agreed to this, at what they believe will be much better terms than paid out previously by major labels. I see this as a sign that we are headed towards positive change for creators \u2013 a goal I'm never going to stop trying to help achieve.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddc1909 elementor-widget elementor-widget-text-editor\" data-id=\"ddc1909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis move to benefit other artists, rather than just herself, echoes <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/apple-music-letter\/\">Taylor\u2019s <i>Apple Music<\/i> intervention<\/a>, which saw the company U-turn on its initial decision to not pay royalties to artists or labels during its initial three-month free trial period. \u201cThis is not about me,\u201d she said at the time. \u201cThis is about the new artist or band that has just released their first single and will not be paid for its success.\u201d <i>Apple<\/i> changed its policy the following day.\n<br><br>\nUnder the multi-year agreement, UMG serves as the exclusive worldwide recorded music partner for Taylor and UMG\u2019s Republic Records serves as her label partner in the US. The multi-album agreement deepens the relationship between Taylor and UMG and builds upon the enormous success she achieved with Big Machine Records.\u00a0In making the announcement, Sir Lucian Grainge, Chairman and CEO of UMG, said:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a64b4b elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"8a64b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abFew artists in history approach Taylor Swift's combination of massive global hits and creative brilliance. She is so multi-talented, she can achieve anything. I have such enormous respect for Taylor, in particular for her use of her hard-earned influence to promote positive change. Because of her commitment to her fellow artists, not only did she want to partner with a company that understood her creative vision and had the resources and expertise to execute globally on her behalf, she also sought a partner whose approach to artists was aligned with hers. With these shared beliefs, there is so much we can accomplish together, and all of us at UMG are enormously proud to be embarking on the next chapter of her career alongside her.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Sir Lucian Grainge<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f02180 elementor-widget elementor-widget-text-editor\" data-id=\"1f02180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor was believed to have had a myriad of options on the table with regards to a new deal, from huge major label offers to going it alone. All six of Taylor\u2019s previous albums were released on Scott Borchetta\u2019s Big Machine label, with distribution via Universal Music Group. This deal set Taylor up as the ultimate industry game-changer.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2f554 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"8e2f554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_tumblr\" role=\"button\" tabindex=\"0\" aria-label=\"Share on tumblr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-tumblr\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48a9ee8\" data-id=\"48a9ee8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ab6c1 elementor-widget elementor-widget-image\" data-id=\"d7ab6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift, Sir Lucian Grainge, Monte Lipman (2018)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM0MjksInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wM1wvVGF5bG9yLVN3aWZ0X1Npci1MdWNpYW4tR3JhaW5nZV9Nb250ZS1MaXBtYW4uanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman-1024x1024.jpg\" class=\"attachment-large size-large wp-image-13429\" alt=\"Taylor Swift, Sir Lucian Grainge, Monte Lipman (2018)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman-1024x1024.jpg 1024w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman-300x300.jpg 300w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman-150x150.jpg 150w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman-768x768.jpg 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a5535 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"40a5535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tRecord Deal Announcement\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b0f2f elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"07b0f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"07b0f2f\" data-elementor-lightbox-title=\"Republic Records_UMG Deal\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM0MzYsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wM1wvUmVwdWJsaWMtUmVjb3Jkc19VTUctRGVhbC5qcGciLCJzbGlkZXNob3ciOiIwN2IwZjJmIn0%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Republic-Records_UMG-Deal.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Republic-Records_UMG-Deal-1024x1024.jpg\" alt=\"Republic Records_UMG Deal\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"07b0f2f\" data-elementor-lightbox-title=\"Republic Records_UMG Deal_2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM0MzcsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wM1wvUmVwdWJsaWMtUmVjb3Jkc19VTUctRGVhbF8yLmpwZyIsInNsaWRlc2hvdyI6IjA3YjBmMmYifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Republic-Records_UMG-Deal_2.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Republic-Records_UMG-Deal_2-1024x1024.jpg\" alt=\"Republic Records_UMG Deal_2\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"07b0f2f\" data-elementor-lightbox-title=\"Republic Records_UMG Deal_3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM0MzgsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wM1wvUmVwdWJsaWMtUmVjb3Jkc19VTUctRGVhbF8zLmpwZyIsInNsaWRlc2hvdyI6IjA3YjBmMmYifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Republic-Records_UMG-Deal_3.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Republic-Records_UMG-Deal_3-1024x1024.jpg\" alt=\"Republic Records_UMG Deal_3\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Universal Music Group Record Label (Global) | 2018-present Universal Music Group is Taylor\u2019s global record label. Also known in the United States as UMG Recordings, Inc. (and abbreviated as UMG) it is an American global music corporation that is considered one of the \u201cBig Three\u201d record labels, along with Sony Music and Warner Music Group. Table of Contents Announcement Taylor unveiled details of her long-awaited new record deal in an Instagram post to her then 113 million followers in November, 2018, saying \u201cI\u2019m ecstatic to announce that my musical home will be Republic Records and Universal Music Group\u201d and hailed Universal Music Group chairman\/CEO Sir Lucian Grainge and Republic founder\/CEO Monte Lipman as \u201cincredible partners\u201d. Under the deal, Taylor retains ownership of her master recordings, a move she described as \u201cincredibly exciting\u201d: \u00abIt\u2019s really important to me to see eye to eye with a label regarding the future of our industry. I feel so motivated by new opportunities created by the streaming world and the ever changing landscape of our industry\u2026 I also feel strongly that streaming was founded on and continues to thrive based on the magic created by artists, writers and producers.\u00bb Taylor Swift Benefits For All UMG Artists But the real game-changer was this: Taylor also made it a \u201ccondition\u201d of the deal with Universal that any sales of the major\u2019s Spotify shares would \u201cresult in a distribution of money to their artists, non-recoupable\u201d: \u00abThey have generously agreed to this, at what they believe will be much better terms than paid out previously by major labels. I see this as a sign that we are headed towards positive change for creators \u2013 a goal I\u2019m never going to stop trying to help achieve.\u00bb Taylor Swift This move to benefit other artists, rather than just herself, echoes Taylor\u2019s Apple Music intervention, which saw the company U-turn on its initial decision to not pay royalties to artists or labels during its initial three-month free trial period. \u201cThis is not about me,\u201d she said at the time. \u201cThis is about the new artist or band that has just released their first single and will not be paid for its success.\u201d Apple changed its policy the following day. Under the multi-year agreement, UMG serves as the exclusive worldwide recorded music partner for Taylor and UMG\u2019s Republic Records serves as her label partner in the US. The multi-album agreement deepens the relationship between Taylor and UMG and builds upon the enormous success she achieved with Big Machine Records.\u00a0In making the announcement, Sir Lucian Grainge, Chairman and CEO of UMG, said: \u00abFew artists in history approach Taylor Swift\u2019s combination of massive global hits and creative brilliance. She is so multi-talented, she can achieve anything. I have such enormous respect for Taylor, in particular for her use of her hard-earned influence to promote positive change. Because of her commitment to her fellow artists, not only did she want to partner with a company that understood her creative vision and had the resources and expertise to execute globally on her behalf, she also sought a partner whose approach to artists was aligned with hers. With these shared beliefs, there is so much we can accomplish together, and all of us at UMG are enormously proud to be embarking on the next chapter of her career alongside her.\u00bb Sir Lucian Grainge Taylor was believed to have had a myriad of options on the table with regards to a new deal, from huge major label offers to going it alone. All six of Taylor\u2019s previous albums were released on Scott Borchetta\u2019s Big Machine label, with distribution via Universal Music Group. This deal set Taylor up as the ultimate industry game-changer. Record Deal Announcement \u00a0 \u00a0 \u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3067,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-13408","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Universal Music Group | Taylor Swift Switzerland<\/title>\n<meta name=\"description\" content=\"Universal Music Group is Taylor Swift\u2019s global record label. It is one of the \u201cBig Three\u201d music corporations worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Music Group | Taylor Swift Switzerland\" \/>\n<meta property=\"og:description\" content=\"Universal Music Group is Taylor Swift\u2019s global record label. It is one of the \u201cBig Three\u201d music corporations worldwide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Taylor Swift Switzerland\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-16T19:47:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman-1024x1024.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/universal-music-group\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/universal-music-group\\\/\"},\"author\":{\"name\":\"Laura H\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#\\\/schema\\\/person\\\/c5b36d61c1b813e10f12fbf17a1ee34c\"},\"headline\":\"Universal Music Group\",\"datePublished\":\"2021-03-29T19:03:07+00:00\",\"dateModified\":\"2025-08-16T19:47:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/universal-music-group\\\/\"},\"wordCount\":633,\"publisher\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/universal-music-group\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman-1024x1024.jpg\",\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/universal-music-group\\\/\",\"url\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/universal-music-group\\\/\",\"name\":\"Universal Music Group | Taylor Swift Switzerland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/universal-music-group\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/universal-music-group\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman-1024x1024.jpg\",\"datePublished\":\"2021-03-29T19:03:07+00:00\",\"dateModified\":\"2025-08-16T19:47:06+00:00\",\"description\":\"Universal Music Group is Taylor Swift\u2019s global record label. It is one of the \u201cBig Three\u201d music corporations worldwide.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/universal-music-group\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/universal-music-group\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/universal-music-group\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman.jpg\",\"contentUrl\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Taylor Swift, Sir Lucian Grainge, Monte Lipman (2018)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/universal-music-group\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wiki\",\"item\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Universal Music Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#website\",\"url\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/\",\"name\":\"Taylor Swift Switzerland\",\"description\":\"The most reliable source for all things Taylor Swift in Switzerland.\",\"publisher\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#organization\",\"name\":\"Taylor Swift Switzerland\",\"url\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/logo-2020.png\",\"contentUrl\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/logo-2020.png\",\"width\":1176,\"height\":399,\"caption\":\"Taylor Swift Switzerland\"},\"image\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#\\\/schema\\\/person\\\/c5b36d61c1b813e10f12fbf17a1ee34c\",\"name\":\"Laura H\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/898f916710e50dc65e38963bfb96d052e6abc6f66dfd2452bbe5c6b93a175a81?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/898f916710e50dc65e38963bfb96d052e6abc6f66dfd2452bbe5c6b93a175a81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/898f916710e50dc65e38963bfb96d052e6abc6f66dfd2452bbe5c6b93a175a81?s=96&d=mm&r=g\",\"caption\":\"Laura H\"},\"sameAs\":[\"http:\\\/\\\/taylorswiftswitzerland.ch\"],\"url\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/author\\\/taytay1989\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Universal Music Group | Taylor Swift Switzerland","description":"Universal Music Group is Taylor Swift\u2019s global record label. It is one of the \u201cBig Three\u201d music corporations worldwide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/","og_locale":"en_US","og_type":"article","og_title":"Universal Music Group | Taylor Swift Switzerland","og_description":"Universal Music Group is Taylor Swift\u2019s global record label. It is one of the \u201cBig Three\u201d music corporations worldwide.","og_url":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/","og_site_name":"Taylor Swift Switzerland","article_modified_time":"2025-08-16T19:47:06+00:00","og_image":[{"url":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman-1024x1024.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/#article","isPartOf":{"@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/"},"author":{"name":"Laura H","@id":"https:\/\/taylorswiftswitzerland.ch\/#\/schema\/person\/c5b36d61c1b813e10f12fbf17a1ee34c"},"headline":"Universal Music Group","datePublished":"2021-03-29T19:03:07+00:00","dateModified":"2025-08-16T19:47:06+00:00","mainEntityOfPage":{"@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/"},"wordCount":633,"publisher":{"@id":"https:\/\/taylorswiftswitzerland.ch\/#organization"},"image":{"@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/#primaryimage"},"thumbnailUrl":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman-1024x1024.jpg","inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/","url":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/","name":"Universal Music Group | Taylor Swift Switzerland","isPartOf":{"@id":"https:\/\/taylorswiftswitzerland.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/#primaryimage"},"image":{"@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/#primaryimage"},"thumbnailUrl":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman-1024x1024.jpg","datePublished":"2021-03-29T19:03:07+00:00","dateModified":"2025-08-16T19:47:06+00:00","description":"Universal Music Group is Taylor Swift\u2019s global record label. It is one of the \u201cBig Three\u201d music corporations worldwide.","breadcrumb":{"@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/#primaryimage","url":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman.jpg","contentUrl":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/Taylor-Swift_Sir-Lucian-Grainge_Monte-Lipman.jpg","width":1080,"height":1080,"caption":"Taylor Swift, Sir Lucian Grainge, Monte Lipman (2018)"},{"@type":"BreadcrumbList","@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/universal-music-group\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/taylorswiftswitzerland.ch\/"},{"@type":"ListItem","position":2,"name":"Wiki","item":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/"},{"@type":"ListItem","position":3,"name":"Universal Music Group"}]},{"@type":"WebSite","@id":"https:\/\/taylorswiftswitzerland.ch\/#website","url":"https:\/\/taylorswiftswitzerland.ch\/","name":"Taylor Swift Switzerland","description":"The most reliable source for all things Taylor Swift in Switzerland.","publisher":{"@id":"https:\/\/taylorswiftswitzerland.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/taylorswiftswitzerland.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/taylorswiftswitzerland.ch\/#organization","name":"Taylor Swift Switzerland","url":"https:\/\/taylorswiftswitzerland.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/taylorswiftswitzerland.ch\/#\/schema\/logo\/image\/","url":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2020\/11\/logo-2020.png","contentUrl":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2020\/11\/logo-2020.png","width":1176,"height":399,"caption":"Taylor Swift Switzerland"},"image":{"@id":"https:\/\/taylorswiftswitzerland.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/taylorswiftswitzerland.ch\/#\/schema\/person\/c5b36d61c1b813e10f12fbf17a1ee34c","name":"Laura H","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/898f916710e50dc65e38963bfb96d052e6abc6f66dfd2452bbe5c6b93a175a81?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/898f916710e50dc65e38963bfb96d052e6abc6f66dfd2452bbe5c6b93a175a81?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/898f916710e50dc65e38963bfb96d052e6abc6f66dfd2452bbe5c6b93a175a81?s=96&d=mm&r=g","caption":"Laura H"},"sameAs":["http:\/\/taylorswiftswitzerland.ch"],"url":"https:\/\/taylorswiftswitzerland.ch\/index.php\/author\/taytay1989\/"}]}},"_links":{"self":[{"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/pages\/13408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/comments?post=13408"}],"version-history":[{"count":0,"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/pages\/13408\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/pages\/3067"}],"wp:attachment":[{"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/media?parent=13408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}