{"id":16127,"date":"2021-05-01T13:20:15","date_gmt":"2021-05-01T12:20:15","guid":{"rendered":"http:\/\/taylorswiftswitzerland.ch\/?page_id=16127"},"modified":"2025-11-11T21:31:31","modified_gmt":"2025-11-11T20:31:31","slug":"apple-music","status":"publish","type":"page","link":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/apple-music\/","title":{"rendered":"Apple Music"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16127\" class=\"elementor elementor-16127\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5131a13e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"5131a13e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1053ca7a\" data-id=\"1053ca7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39987db elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"39987db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba19191\" data-id=\"ba19191\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd004c7 elementor-widget elementor-widget-text-editor\" data-id=\"bd004c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span><span><a href=\"https:\/\/taylorswiftswitzerland.ch\/\">Home<\/a><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40e111b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"40e111b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-790c56d\" data-id=\"790c56d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68afc23b elementor-widget elementor-widget-heading\" data-id=\"68afc23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Apple Music<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bdd63 elementor-widget elementor-widget-heading\" data-id=\"30bdd63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Brand Ambassador | 2015-2016 \/ \nExclusive Content Provider | 2019-present<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9740215 elementor-hidden-mobile\" data-id=\"9740215\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646e55d elementor-hidden-phone elementor-widget elementor-widget-sidebar\" data-id=\"646e55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside id=\"search-5\" class=\"widget widget_search\"><form role=\"search\" method=\"get\" class=\"search-form\" action=\"https:\/\/taylorswiftswitzerland.ch\/\">\n\t<label for=\"search-field\">\n\t\t<span class=\"screen-reader-text\">Search for:<\/span>\n\t\t<input type=\"search\" id=\"search-field\" class=\"search-field\" autocomplete=&quot;off&quot;  placeholder=\"Search...\" value=\"\" name=\"s\" data-swplive=\"true\" data-swpengine=\"default\" data-swpconfig=\"default\" tabindex=\"-1\">\n\t\t\t<\/label>\n\t\t\t<input type=\"submit\" class=\"search-submit\" value=\"Search\">\n\t<\/form>\n<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd043b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"bd043b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f738e74\" data-id=\"f738e74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15464fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15464fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f85dd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"63f85dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6b16286\" data-id=\"6b16286\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ce5982 elementor-widget elementor-widget-text-editor\" data-id=\"44ce5982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tApple and Taylor formed a partnership in December 2015, less than six months after the pair publicly made up following <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/apple-music-letter\/\">Taylor\u2019s letter to Apple Music<\/a>, in which she\u00a0 called for the company to pay artist royalties during Apple Music\u2019s free trial period.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5128650 elementor-widget elementor-widget-table-of-contents\" data-id=\"5128650\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;,&quot;h5&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h5 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__5128650\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08c7585 elementor-widget elementor-widget-heading\" data-id=\"08c7585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1989 World Tour Live<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56ab06 elementor-widget elementor-widget-text-editor\" data-id=\"e56ab06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOn December 13, 2015, her 26th birthday,\u00a0 Taylor announced she would be releasing the \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/videography\/concert-movies\/1989-world-tour-live\/\">1989 World Tour Live<\/a>\u201c, a concert film on Apple Music that captures her massive \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/tours\/1989-world-tour\/\">1989 World Tour<\/a>\u201c. Just a week later, it was exclusively available to Apple Music subscribers. T<span style=\"font-size: 16px;\">he \u201c1989 World Tour\u201d film features Taylor\u2019s concert at ANZ Stadium in Sydney in front of 78\u2019000 people and many backstage clips with Taylor\u2019s friends and guest artists. <\/span>According to her Beats 1 interview with Zane Lowe, Apple first had the idea of this film. \u201cThey came to me and said we want to be the one to capture this tour,\u201d Taylor said in the interview.\n<br><br>\nThere are three reasons why this movie was an important play for Apple at the time. First, Apple wanted to provide exclusive content to its Apple Music subscribers. You couldn\u2019t find the \u201c1989\u201d film on Apple Music\u2019s most direct competitor, <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/spotify\/\">Spotify<\/a>. And you couldn\u2019t watch the film on YouTube either, Apple\u2019s other music competitor. YouTube was the obvious platform when it came to releasing a music video on the web. So the fact that Apple could snag an exclusive Taylor video like the concert film, it was a big win.\n<br><br>\nAs for Spotify, Apple had been trying to differentiate itself since the Apple Music launch half a year prior. Both platforms were also trying to provide the best streaming library. There were very few differences between the two services, but Taylor was only one of them \u2014 you could stream <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/1989-album\/\">1989<\/a>\u00a0on Apple Music and not on Spotify. Putting her tour film front and center was a great way to remind everyone that yes, you could stream Taylor Swift on Apple Music.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76e029 elementor-widget elementor-widget-heading\" data-id=\"e76e029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Viral Commercials<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad02f7b elementor-widget elementor-widget-text-editor\" data-id=\"ad02f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn early 2016, Taylor starred in a series of funny commercials for Apple Music. The first one, \u201cTaylor vs. Treadmill\u201d went viral, showing her being so engaged rapping along to the lyrics of Drake and Future\u2019s \u201cJumpman\u201d while running the treadmill that she takes a nasty, hard fall off the machine. Billboard reported a few days later that after Taylor posted the spot on her social media accounts, iTunes sales of \u201cJumpman\u201d had shot up a ridiculous 431 percent worldwide. Within that, <em>Billboard<\/em> additionally reported that the plays for Apple Music\u2019s curated \u201c#gymflow\u201d playlist, which was also shown in the ad, had jumped 325 percent, making it the fifth-rated playlist in terms of popularity that week.\n<br><br>\nAltogether, the Taylor-starring Apple Music ad had received upwards of 20 million likes on Facebook and Instagram with the tech company more than accomplishing its goal in getting it seen by the masses.\u00a0\u201cTo really get an idea that was simple, informative and funny with hooks is really like writing a song,\u201d Larry Jackson, Apple Music\u2019s head of content, told Adweek. \u201cWith an artist that\u2019s got 73 million followers on Instagram, that\u2019s bigger than NBC, CBS and Fox and the viewership of prime time combined.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa892d elementor-widget elementor-widget-heading\" data-id=\"0fa892d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Since 2019<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f4669 elementor-widget elementor-widget-text-editor\" data-id=\"68f4669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSince 2019, Taylor has released multiple exclusive videos and playlists on Apple Music. Those include the \u201cPlaylist created by ME!\u201d as well as song explanations for \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/lover-album\/lover-songs\/you-need-to-calm-down\/\">You Need To Calm Down<\/a>\u201d (\u201cLyrics That Hook You\u201d) and \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/re-recordings\/fearless-taylors-version\/that-is-when\/\">That\u2019s When<\/a>\u201c. She also talks to Zane Lowe for in-depth interviews about her music from time to time or releases special messages to her fans before an album\u2019s release.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f29b9c elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"9f29b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span 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aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48a9ee8\" data-id=\"48a9ee8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ab6c1 elementor-widget elementor-widget-image\" data-id=\"d7ab6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/05\/taylor-swift-for-apple-music-september-2019-3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift for Apple Music (2019)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYxMzEsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wNVwvdGF5bG9yLXN3aWZ0LWZvci1hcHBsZS1tdXNpYy1zZXB0ZW1iZXItMjAxOS0zLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/05\/taylor-swift-for-apple-music-september-2019-3-1024x1024.jpg\" class=\"attachment-large size-large wp-image-16131\" alt=\"Taylor Swift for Apple Music (2019)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/05\/taylor-swift-for-apple-music-september-2019-3-1024x1024.jpg 1024w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/05\/taylor-swift-for-apple-music-september-2019-3-300x300.jpg 300w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/05\/taylor-swift-for-apple-music-september-2019-3-150x150.jpg 150w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/05\/taylor-swift-for-apple-music-september-2019-3-768x768.jpg 768w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/05\/taylor-swift-for-apple-music-september-2019-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a5535 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"40a5535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tGeneral Information\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed76dc elementor-widget elementor-widget-text-editor\" data-id=\"fed76dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table class=\"infobox vevent haudio\"><tbody><tr><th scope=\"row\">Years<\/th><td class=\"published\">2015-present<\/td><\/tr><tr><th scope=\"row\">Eras<\/th><td class=\"published\"><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/1989-era\/\">1989<\/a><br \/><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/lover-era\/\">Lover<\/a><br \/><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/folklore-evermore-era\/\">f<\/a><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/folklore-evermore-era\/\">olklore & evermore<\/a><br \/><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/re-recording-era\/\">Re-Recordings<\/a><br \/><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/midnights\/\">Midnights<\/a><br \/><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/the-tortured-poets-department\/\">THE TORTURED POETS DEPARTMENT<\/a><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3265cb elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"f3265cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tLyrics That Hook You (2019)\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a452e96 elementor-widget elementor-widget-video\" data-id=\"a452e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=a_W3DoGwP7o&t=4s&ab_channel=TaylorSwiftStation&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc27798 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"bc27798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tCommercials (2016)\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b6dd1 elementor-widget elementor-widget-video\" data-id=\"e1b6dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=bEsaJj8dpDU&ab_channel=wOOtBay&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a3ee0 elementor-widget elementor-widget-video\" data-id=\"f9a3ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LjprfAWpIOw&ab_channel=PublicFR&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b7129 elementor-widget elementor-widget-video\" data-id=\"97b7129\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=pp5EJeBFAOE&ab_channel=PublicFR&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Apple Music Brand Ambassador | 2015-2016 \/ Exclusive Content Provider | 2019-present Apple and Taylor formed a partnership in December 2015, less than six months after the pair publicly made up following Taylor\u2019s letter to Apple Music, in which she\u00a0 called for the company to pay artist royalties during Apple Music\u2019s free trial period. Table of Contents 1989 World Tour Live On December 13, 2015, her 26th birthday,\u00a0 Taylor announced she would be releasing the \u201c1989 World Tour Live\u201c, a concert film on Apple Music that captures her massive \u201c1989 World Tour\u201c. Just a week later, it was exclusively available to Apple Music subscribers. The \u201c1989 World Tour\u201d film features Taylor\u2019s concert at ANZ Stadium in Sydney in front of 78\u2019000 people and many backstage clips with Taylor\u2019s friends and guest artists. According to her Beats 1 interview with Zane Lowe, Apple first had the idea of this film. \u201cThey came to me and said we want to be the one to capture this tour,\u201d Taylor said in the interview. There are three reasons why this movie was an important play for Apple at the time. First, Apple wanted to provide exclusive content to its Apple Music subscribers. You couldn\u2019t find the \u201c1989\u201d film on Apple Music\u2019s most direct competitor, Spotify. And you couldn\u2019t watch the film on YouTube either, Apple\u2019s other music competitor. YouTube was the obvious platform when it came to releasing a music video on the web. So the fact that Apple could snag an exclusive Taylor video like the concert film, it was a big win. As for Spotify, Apple had been trying to differentiate itself since the Apple Music launch half a year prior. Both platforms were also trying to provide the best streaming library. There were very few differences between the two services, but Taylor was only one of them \u2014 you could stream 1989\u00a0on Apple Music and not on Spotify. Putting her tour film front and center was a great way to remind everyone that yes, you could stream Taylor Swift on Apple Music. Viral Commercials In early 2016, Taylor starred in a series of funny commercials for Apple Music. The first one, \u201cTaylor vs. Treadmill\u201d went viral, showing her being so engaged rapping along to the lyrics of Drake and Future\u2019s \u201cJumpman\u201d while running the treadmill that she takes a nasty, hard fall off the machine. Billboard reported a few days later that after Taylor posted the spot on her social media accounts, iTunes sales of \u201cJumpman\u201d had shot up a ridiculous 431 percent worldwide. Within that, Billboard additionally reported that the plays for Apple Music\u2019s curated \u201c#gymflow\u201d playlist, which was also shown in the ad, had jumped 325 percent, making it the fifth-rated playlist in terms of popularity that week. Altogether, the Taylor-starring Apple Music ad had received upwards of 20 million likes on Facebook and Instagram with the tech company more than accomplishing its goal in getting it seen by the masses.\u00a0\u201cTo really get an idea that was simple, informative and funny with hooks is really like writing a song,\u201d Larry Jackson, Apple Music\u2019s head of content, told Adweek. \u201cWith an artist that\u2019s got 73 million followers on Instagram, that\u2019s bigger than NBC, CBS and Fox and the viewership of prime time combined.\u201d Content Since 2019 Since 2019, Taylor has released multiple exclusive videos and playlists on Apple Music. Those include the \u201cPlaylist created by ME!\u201d as well as song explanations for \u201cYou Need To Calm Down\u201d (\u201cLyrics That Hook You\u201d) and \u201cThat\u2019s When\u201c. She also talks to Zane Lowe for in-depth interviews about her music from time to time or releases special messages to her fans before an album\u2019s release. General Information Years 2015-present Eras 1989Loverfolklore &#038; evermoreRe-RecordingsMidnightsTHE TORTURED POETS DEPARTMENT Lyrics That Hook You (2019) Commercials (2016)<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":15542,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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