{"id":16169,"date":"2021-05-01T15:00:11","date_gmt":"2021-05-01T14:00:11","guid":{"rendered":"http:\/\/taylorswiftswitzerland.ch\/?page_id=16169"},"modified":"2025-11-11T21:34:51","modified_gmt":"2025-11-11T20:34:51","slug":"at-t","status":"publish","type":"page","link":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/","title":{"rendered":"AT&#038;T"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16169\" class=\"elementor elementor-16169\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5131a13e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"5131a13e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1053ca7a\" data-id=\"1053ca7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b842dcb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"b842dcb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d86d7f\" data-id=\"3d86d7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ebb1f3 elementor-widget elementor-widget-text-editor\" data-id=\"1ebb1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span><span><a href=\"https:\/\/taylorswiftswitzerland.ch\/\">Home<\/a><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40e111b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"40e111b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-790c56d\" data-id=\"790c56d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68afc23b elementor-widget elementor-widget-heading\" data-id=\"68afc23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">AT&T<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bdd63 elementor-widget elementor-widget-heading\" data-id=\"30bdd63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">DIRECTV NOW Brand Ambassador, Touring Partner | 2016-2018<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9740215 elementor-hidden-mobile\" data-id=\"9740215\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646e55d elementor-hidden-phone elementor-widget elementor-widget-sidebar\" data-id=\"646e55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside id=\"search-5\" class=\"widget widget_search\"><form role=\"search\" method=\"get\" class=\"search-form\" action=\"https:\/\/taylorswiftswitzerland.ch\/\">\n\t<label for=\"search-field\">\n\t\t<span class=\"screen-reader-text\">Search for:<\/span>\n\t\t<input type=\"search\" id=\"search-field\" class=\"search-field\" autocomplete=&quot;off&quot;  placeholder=\"Search...\" value=\"\" name=\"s\" data-swplive=\"true\" data-swpengine=\"default\" data-swpconfig=\"default\" tabindex=\"-1\">\n\t\t\t<\/label>\n\t\t\t<input type=\"submit\" class=\"search-submit\" value=\"Search\">\n\t<\/form>\n<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd043b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"bd043b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f738e74\" data-id=\"f738e74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15464fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15464fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f85dd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"63f85dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6b16286\" data-id=\"6b16286\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ce5982 elementor-widget elementor-widget-text-editor\" data-id=\"44ce5982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn November 2016, <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/\">AT&T<\/a> signed a major, exclusive multi-year, multi-faceted deal featuring performances and content with Taylor. Their partnership ended in November 2018.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb73f2 elementor-widget elementor-widget-table-of-contents\" data-id=\"8cb73f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;,&quot;h5&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h5 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__8cb73f2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea48f1a elementor-widget elementor-widget-heading\" data-id=\"ea48f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Super Saturday Night<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56ab06 elementor-widget elementor-widget-text-editor\" data-id=\"e56ab06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Further information: <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/super-saturday-night\/\">Super Saturday Night<\/a><\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc98205 elementor-widget elementor-widget-text-editor\" data-id=\"dc98205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs part of the deal with AT&T, Taylor headlined the <em>DIRECTV<\/em> \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/super-saturday-night\/\">Super Saturday Night<\/a>\u201d 2017 in Houston, the night before the Big Game. She provided fans with the ultimate experience at a custom made 64,000 square foot venue in Houston created especially for this event.\n<br><br>\n\u201cWe\u2019re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,\u201d said John Stankey, CEO at AT&T Entertainment Group. \u201cAnd we\u2019ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We\u2019re excited to get event tickets into the hands of Taylor\u2019s fans and exclusive content from the event to our customers and celebrate the combination of one of the world\u2019s biggest artists with one of the world\u2019s biggest sporting events.\u201d\n<br><br>\n\u201cSuper Saturday Night\u201d in Houston was one of many opportunities AT&T and Taylor had teamed up for since the beginning of their partnership.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b11bc80 elementor-widget elementor-widget-heading\" data-id=\"b11bc80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">reputation Era<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ed671 elementor-widget elementor-widget-text-editor\" data-id=\"21ed671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Further information: <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/videography\/television\/taylor-swift-now\/\">Taylor Swift NOW<\/a><\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-531923f elementor-widget elementor-widget-text-editor\" data-id=\"531923f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom 2017 to 2018, the partnership between Taylor and AT&T focused on providing fans with special insights into the making of her sixth studio album, <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/reputation-album\/\">reputation<\/a><\/em>\u00a0(2017). During release week, AT&T hosted a party in the <em>reputation<\/em> pop-up shop in New York City, which Taylor and some lucky fans attended. A few months later, Taylor performed an exclusive show for a couple hundred fans in Chicago. On <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/videography\/television\/taylor-swift-now\/\"><em>Taylor Swift NOW<\/em><\/a>, fans got to watch dozens of previously unseen Taylor videos, including her <em>reputation<\/em> making-of series \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/videography\/television\/taylor-swift-now\/the-making-of-a-song\/\">The Making of A Song<\/a>\u201c.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f433a1e elementor-widget elementor-widget-heading\" data-id=\"f433a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">End of Partnership<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9d7aa elementor-widget elementor-widget-text-editor\" data-id=\"8f9d7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOn November 2, 2018, it was announced on <em>DIRECTV NOW<\/em>\u2018s Twitter account that their partnership with Taylor had come to and end: \u201cSadly our contract has expired, but we loved working with Taylor and had a blast bringing her fans exclusive content and experiences.\u201d This also marked the end of the <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/reputation-era\/\"><em>reputation<\/em> era<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90f6ff elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f90f6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-845526d elementor-widget elementor-widget-heading\" data-id=\"845526d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taylor Swift for AT&T<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a452e96 elementor-widget elementor-widget-video\" data-id=\"a452e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/236118133?color&autopause=0&loop=0&muted=0&title=1&portrait=1&byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e54dbc elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"0e54dbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_tumblr\" role=\"button\" tabindex=\"0\" aria-label=\"Share on tumblr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-tumblr\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48a9ee8\" data-id=\"48a9ee8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ab6c1 elementor-widget elementor-widget-image\" data-id=\"d7ab6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/tumblr_oxm85yhjyN1slwgslo1_500.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift NOW (2017)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM1MTksInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wM1wvdHVtYmxyX294bTg1eWhqeU4xc2x3Z3NsbzFfNTAwLnBuZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"741\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/tumblr_oxm85yhjyN1slwgslo1_500.png\" class=\"attachment-large size-large wp-image-13519\" alt=\"Taylor Swift NOW (2017)\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/tumblr_oxm85yhjyN1slwgslo1_500.png 500w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/tumblr_oxm85yhjyN1slwgslo1_500-202x300.png 202w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a5535 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"40a5535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tGeneral Information\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed76dc elementor-widget elementor-widget-text-editor\" data-id=\"fed76dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table class=\"infobox vevent haudio\"><tbody><tr><th scope=\"row\">Years<\/th><td class=\"published\">2016-2018<\/td><\/tr><tr><th scope=\"row\">Eras<\/th><td class=\"published\"><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/1989-era\/\">1989<\/a><br \/><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/reputation-album\/\">reputation<\/a><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3265cb elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"f3265cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tActivities of 2017\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c977a2 elementor-widget elementor-widget-video\" data-id=\"6c977a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/219312406?color&autopause=0&loop=0&muted=0&title=1&portrait=1&byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc27798 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"bc27798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tChicago Event (2018)\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a3983 elementor-widget elementor-widget-video\" data-id=\"b5a3983\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/305787565?color&autopause=0&loop=0&muted=0&title=1&portrait=1&byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AT&#038;T DIRECTV NOW Brand Ambassador, Touring Partner | 2016-2018 In November 2016, AT&#038;T signed a major, exclusive multi-year, multi-faceted deal featuring performances and content with Taylor. Their partnership ended in November 2018. Table of Contents Super Saturday Night Further information: Super Saturday NightAs part of the deal with AT&#038;T, Taylor headlined the DIRECTV \u201cSuper Saturday Night\u201d 2017 in Houston, the night before the Big Game. She provided fans with the ultimate experience at a custom made 64,000 square foot venue in Houston created especially for this event. \u201cWe\u2019re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,\u201d said John Stankey, CEO at AT&#038;T Entertainment Group. \u201cAnd we\u2019ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We\u2019re excited to get event tickets into the hands of Taylor\u2019s fans and exclusive content from the event to our customers and celebrate the combination of one of the world\u2019s biggest artists with one of the world\u2019s biggest sporting events.\u201d \u201cSuper Saturday Night\u201d in Houston was one of many opportunities AT&#038;T and Taylor had teamed up for since the beginning of their partnership. reputation Era Further information: Taylor Swift NOWFrom 2017 to 2018, the partnership between Taylor and AT&#038;T focused on providing fans with special insights into the making of her sixth studio album, reputation\u00a0(2017). During release week, AT&#038;T hosted a party in the reputation pop-up shop in New York City, which Taylor and some lucky fans attended. A few months later, Taylor performed an exclusive show for a couple hundred fans in Chicago. On Taylor Swift NOW, fans got to watch dozens of previously unseen Taylor videos, including her reputation making-of series \u201cThe Making of A Song\u201c. End of Partnership On November 2, 2018, it was announced on DIRECTV NOW\u2018s Twitter account that their partnership with Taylor had come to and end: \u201cSadly our contract has expired, but we loved working with Taylor and had a blast bringing her fans exclusive content and experiences.\u201d This also marked the end of the reputation era. Taylor Swift for AT&#038;T General Information Years 2016-2018 Eras 1989reputation Activities of 2017 Chicago Event (2018)<\/p>\n","protected":false},"author":1,"featured_media":13519,"parent":15542,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-16169","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AT&amp;T | Taylor Swift Switzerland<\/title>\n<meta name=\"description\" content=\"In November 2016, AT&amp;T signed a major, exclusive multi-year, multi-faceted deal featuring performances and content with Taylor Swift.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AT&amp;T | Taylor Swift Switzerland\" \/>\n<meta property=\"og:description\" content=\"In November 2016, AT&amp;T signed a major, exclusive multi-year, multi-faceted deal featuring performances and content with Taylor Swift.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/\" \/>\n<meta property=\"og:site_name\" content=\"Taylor Swift Switzerland\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T20:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/tumblr_oxm85yhjyN1slwgslo1_500.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"741\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/at-t\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/at-t\\\/\"},\"author\":{\"name\":\"Laura H\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#\\\/schema\\\/person\\\/c5b36d61c1b813e10f12fbf17a1ee34c\"},\"headline\":\"AT&#038;T\",\"datePublished\":\"2021-05-01T14:00:11+00:00\",\"dateModified\":\"2025-11-11T20:34:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/at-t\\\/\"},\"wordCount\":405,\"publisher\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/at-t\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/tumblr_oxm85yhjyN1slwgslo1_500.png\",\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/at-t\\\/\",\"url\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/at-t\\\/\",\"name\":\"AT&T | Taylor Swift Switzerland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/at-t\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/at-t\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/tumblr_oxm85yhjyN1slwgslo1_500.png\",\"datePublished\":\"2021-05-01T14:00:11+00:00\",\"dateModified\":\"2025-11-11T20:34:51+00:00\",\"description\":\"In November 2016, AT&T signed a major, exclusive multi-year, multi-faceted deal featuring performances and content with Taylor Swift.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/at-t\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/at-t\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/at-t\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/tumblr_oxm85yhjyN1slwgslo1_500.png\",\"contentUrl\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/tumblr_oxm85yhjyN1slwgslo1_500.png\",\"width\":500,\"height\":741,\"caption\":\"Taylor Swift NOW (2017)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/at-t\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wiki\",\"item\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand Deals\",\"item\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/wiki\\\/brand-deals\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"AT&T\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#website\",\"url\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/\",\"name\":\"Taylor Swift Switzerland\",\"description\":\"The most reliable source for all things Taylor Swift in Switzerland.\",\"publisher\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#organization\",\"name\":\"Taylor Swift Switzerland\",\"url\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/logo-2020.png\",\"contentUrl\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/logo-2020.png\",\"width\":1176,\"height\":399,\"caption\":\"Taylor Swift Switzerland\"},\"image\":{\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/#\\\/schema\\\/person\\\/c5b36d61c1b813e10f12fbf17a1ee34c\",\"name\":\"Laura H\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/898f916710e50dc65e38963bfb96d052e6abc6f66dfd2452bbe5c6b93a175a81?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/898f916710e50dc65e38963bfb96d052e6abc6f66dfd2452bbe5c6b93a175a81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/898f916710e50dc65e38963bfb96d052e6abc6f66dfd2452bbe5c6b93a175a81?s=96&d=mm&r=g\",\"caption\":\"Laura H\"},\"sameAs\":[\"http:\\\/\\\/taylorswiftswitzerland.ch\"],\"url\":\"https:\\\/\\\/taylorswiftswitzerland.ch\\\/index.php\\\/author\\\/taytay1989\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AT&T | Taylor Swift Switzerland","description":"In November 2016, AT&T signed a major, exclusive multi-year, multi-faceted deal featuring performances and content with Taylor Swift.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/","og_locale":"en_US","og_type":"article","og_title":"AT&T | Taylor Swift Switzerland","og_description":"In November 2016, AT&T signed a major, exclusive multi-year, multi-faceted deal featuring performances and content with Taylor Swift.","og_url":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/","og_site_name":"Taylor Swift Switzerland","article_modified_time":"2025-11-11T20:34:51+00:00","og_image":[{"width":500,"height":741,"url":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/tumblr_oxm85yhjyN1slwgslo1_500.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/#article","isPartOf":{"@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/"},"author":{"name":"Laura H","@id":"https:\/\/taylorswiftswitzerland.ch\/#\/schema\/person\/c5b36d61c1b813e10f12fbf17a1ee34c"},"headline":"AT&#038;T","datePublished":"2021-05-01T14:00:11+00:00","dateModified":"2025-11-11T20:34:51+00:00","mainEntityOfPage":{"@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/"},"wordCount":405,"publisher":{"@id":"https:\/\/taylorswiftswitzerland.ch\/#organization"},"image":{"@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/#primaryimage"},"thumbnailUrl":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/tumblr_oxm85yhjyN1slwgslo1_500.png","inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/","url":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/","name":"AT&T | Taylor Swift Switzerland","isPartOf":{"@id":"https:\/\/taylorswiftswitzerland.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/#primaryimage"},"image":{"@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/#primaryimage"},"thumbnailUrl":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/tumblr_oxm85yhjyN1slwgslo1_500.png","datePublished":"2021-05-01T14:00:11+00:00","dateModified":"2025-11-11T20:34:51+00:00","description":"In November 2016, AT&T signed a major, exclusive multi-year, multi-faceted deal featuring performances and content with Taylor Swift.","breadcrumb":{"@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/#primaryimage","url":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/tumblr_oxm85yhjyN1slwgslo1_500.png","contentUrl":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/03\/tumblr_oxm85yhjyN1slwgslo1_500.png","width":500,"height":741,"caption":"Taylor Swift NOW (2017)"},{"@type":"BreadcrumbList","@id":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/at-t\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/taylorswiftswitzerland.ch\/"},{"@type":"ListItem","position":2,"name":"Wiki","item":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/"},{"@type":"ListItem","position":3,"name":"Brand Deals","item":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/"},{"@type":"ListItem","position":4,"name":"AT&T"}]},{"@type":"WebSite","@id":"https:\/\/taylorswiftswitzerland.ch\/#website","url":"https:\/\/taylorswiftswitzerland.ch\/","name":"Taylor Swift Switzerland","description":"The most reliable source for all things Taylor Swift in Switzerland.","publisher":{"@id":"https:\/\/taylorswiftswitzerland.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/taylorswiftswitzerland.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/taylorswiftswitzerland.ch\/#organization","name":"Taylor Swift Switzerland","url":"https:\/\/taylorswiftswitzerland.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/taylorswiftswitzerland.ch\/#\/schema\/logo\/image\/","url":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2020\/11\/logo-2020.png","contentUrl":"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2020\/11\/logo-2020.png","width":1176,"height":399,"caption":"Taylor Swift Switzerland"},"image":{"@id":"https:\/\/taylorswiftswitzerland.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/taylorswiftswitzerland.ch\/#\/schema\/person\/c5b36d61c1b813e10f12fbf17a1ee34c","name":"Laura H","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/898f916710e50dc65e38963bfb96d052e6abc6f66dfd2452bbe5c6b93a175a81?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/898f916710e50dc65e38963bfb96d052e6abc6f66dfd2452bbe5c6b93a175a81?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/898f916710e50dc65e38963bfb96d052e6abc6f66dfd2452bbe5c6b93a175a81?s=96&d=mm&r=g","caption":"Laura H"},"sameAs":["http:\/\/taylorswiftswitzerland.ch"],"url":"https:\/\/taylorswiftswitzerland.ch\/index.php\/author\/taytay1989\/"}]}},"_links":{"self":[{"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/pages\/16169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/comments?post=16169"}],"version-history":[{"count":0,"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/pages\/16169\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/pages\/15542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/media\/13519"}],"wp:attachment":[{"href":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wp-json\/wp\/v2\/media?parent=16169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}