{"id":28007,"date":"2021-08-05T12:17:06","date_gmt":"2021-08-05T11:17:06","guid":{"rendered":"http:\/\/taylorswiftswitzerland.ch\/?page_id=28007"},"modified":"2025-11-02T14:53:50","modified_gmt":"2025-11-02T13:53:50","slug":"13-management","status":"publish","type":"page","link":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/13-management\/","title":{"rendered":"13 Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28007\" class=\"elementor elementor-28007\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5131a13e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"5131a13e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1053ca7a\" data-id=\"1053ca7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10309f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"10309f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77237e0\" data-id=\"77237e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-678aba0 elementor-widget elementor-widget-text-editor\" data-id=\"678aba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span><span><a href=\"https:\/\/taylorswiftswitzerland.ch\/\">Home<\/a><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40e111b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"40e111b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-790c56d\" data-id=\"790c56d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68afc23b elementor-widget elementor-widget-heading\" data-id=\"68afc23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">13 Management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bdd63 elementor-widget elementor-widget-heading\" data-id=\"30bdd63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Management Company<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9740215 elementor-hidden-mobile\" data-id=\"9740215\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646e55d elementor-hidden-phone elementor-widget elementor-widget-sidebar\" data-id=\"646e55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside id=\"search-5\" class=\"widget widget_search\"><form role=\"search\" method=\"get\" class=\"search-form\" action=\"https:\/\/taylorswiftswitzerland.ch\/\">\n\t<label for=\"search-field\">\n\t\t<span class=\"screen-reader-text\">Search for:<\/span>\n\t\t<input type=\"search\" id=\"search-field\" class=\"search-field\" autocomplete=&quot;off&quot;  placeholder=\"Search...\" value=\"\" name=\"s\" data-swplive=\"true\" data-swpengine=\"default\" data-swpconfig=\"default\" tabindex=\"-1\">\n\t\t\t<\/label>\n\t\t\t<input type=\"submit\" class=\"search-submit\" value=\"Search\">\n\t<\/form>\n<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd043b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"bd043b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f738e74\" data-id=\"f738e74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15464fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15464fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f85dd elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"63f85dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6b16286\" data-id=\"6b16286\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ce5982 elementor-widget elementor-widget-text-editor\" data-id=\"44ce5982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t13 Management is Taylor Swift\u2019s privately owned management company, founded early in her career to oversee her business operations, branding, and long-term strategic vision. Unlike many artists who partner with outside management firms, Taylor deliberately built an in-house team, giving her an unusually high degree of autonomy and control over every aspect of her career. Known for her hands-on approach, she is deeply involved in decision-making across her business ventures, from touring logistics to corporate partnerships.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56ab06 elementor-widget elementor-widget-text-editor\" data-id=\"e56ab06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t13 Management handles much of Taylor\u2019s career independently from traditional music industry structures. Known for her preference for privacy and tight control, Taylor has kept the operations of her management company largely under wraps, especially when compared to other artists of similar stature.\n<br><br>\nThe team is believed to consist of trusted lawyers, executives, and long-term advisors\u2014individuals who have helped shape and safeguard the infrastructure of Taylor\u2019s billion-dollar global empire. Their low profile belies their significant influence, as they work in lockstep with her to manage everything from <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/\">album<\/a> rollouts and <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/tours\/\">touring<\/a> logistics to branding and business strategy, all while upholding the confidentiality Taylor fiercely protects.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff330ec elementor-widget elementor-widget-table-of-contents\" data-id=\"ff330ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;,&quot;h5&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h5 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__ff330ec\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a04cddc elementor-widget elementor-widget-heading\" data-id=\"a04cddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Founding Origins<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b761bd elementor-widget elementor-widget-text-editor\" data-id=\"5b761bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t13 Management LLC was founded in Nashville by Taylor in the mid-2000s, around the time she was launching her career. Recognizing early on the importance of owning her brand and maintaining direct oversight of her career, she and her <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/family\/\">family <\/a>established the company as a privately held management firm to oversee all aspects of Taylor\u2019s business operations. The name \u201c13\u201d is a nod to Taylor\u2019s lifelong lucky number, which has become one of her most recognizable personal symbols.\n<br><br>\nThe headquarters of 13 Management is located in Nashville, Tennessee, the city where Taylor started her career and continues to maintain strong personal and professional ties. However, her team also works from other cities like New York City or Los Angeles, especially for high-level media, branding, and fashion initiatives. Over the years, 13 Management has grown quietly but powerfully behind the scenes\u2014running her global tours, coordinating album rollouts, managing <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/\">brand partnerships<\/a>, and protecting the integrity of her work. Though the firm maintains a deliberately low public profile, its role has been crucial in building and sustaining one of the most influential and self-directed careers in modern music.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4740d4 elementor-widget elementor-widget-html\" data-id=\"d4740d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9609324988608069\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9609324988608069\"\r\n     data-ad-slot=\"7425473223\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e04694e elementor-widget elementor-widget-heading\" data-id=\"e04694e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Operations and Structure<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7170adc elementor-widget elementor-widget-text-editor\" data-id=\"7170adc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUnlike many artists who sign with outside management firms, Taylor\u2019s decision to establish her own company was a defining move in her pursuit of both artistic and business independence. This in-house approach allows her to maintain tight control over her career and ensures that all strategic decisions are aligned with her vision. Deliberate secrecy has long been part of her broader strategy, helping preserve creative freedom and shield her operations from external influence. Her trusted team works largely behind the scenes to quietly but efficiently execute her goals.\n<br><br>\nIn her 2022 <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/doctor-of-fine-arts-honoris-causa-nyu\/\">commencement speech at New York University<\/a>, Taylor spoke to the values that reflect the ethos of her management philosophy. She emphasized the importance of enthusiasm and hard work, explaining her preference for surrounding herself with people who are deeply committed to what they do:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6bd737 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"b6bd737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abIt seems to me that there is a false stigma around eagerness in our culture of \u2018unbothered ambivalence\u2019. This outlook perpetuates the idea that it\u2019s not cool to \u2018want it\u2019. That people who don\u2019t try hard are fundamentally more chic than people who do. And I wouldn\u2019t know because I have been a lot of things but I\u2019ve never been an expert on \u2018chic\u2019. But [...] listen to me when I say this: Never be ashamed of trying. Effortlessness is a myth. The people who wanted it the least were the ones I wanted to date and be friends with in high school. The people who want it most are the people I now hire to work for my company.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65e5e6 elementor-widget elementor-widget-text-editor\" data-id=\"c65e5e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaylor\u2019s emphasis on authenticity, resilience, and proactive engagement reflects the core values that shape the culture and operations of 13 Management. Though the company\u2019s internal structure remains largely undisclosed, glimpses into its personnel and behind-the-scenes dynamics are offered in the documentary <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/videography\/filmography\/miss-americana\/\">Miss Americana<\/a><\/em> (2020).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d1b535 elementor-widget elementor-widget-html\" data-id=\"0d1b535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9609324988608069\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9609324988608069\"\r\n     data-ad-slot=\"7425473223\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1193fb4 elementor-widget elementor-widget-heading\" data-id=\"1193fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key 13 Management Members<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-906c9c4 elementor-widget elementor-widget-text-editor\" data-id=\"906c9c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMost key members of 13 Management have been with Taylor since the early stages of her career.\n<br><br>\nTaylor\u2019s parents, <strong><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/family\/andrea-swift\/\">Andrea Swift<\/a><\/strong> and <strong><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/family\/scott-swift\/\">Scott Swift<\/a><\/strong>, have both played active roles in her professional life, managing her many businesses. Notably, Scott (a former stock broker) played a key role in the distribution of the <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/videography\/concert-movies\/taylor-swift-the-eras-tour-concert-film\/\">Taylor Swift: The Eras Tour<\/a><\/em> concert film (2023) through a unique deal with AMC Theatres and Cinemark Theatres. He bypassed traditional Hollywood studios and negotiated directly with the theater chains, leading to a new revenue model where theaters receive a larger portion of the box office revenue. AMC got 43 percent of box office takings while Taylor received the remaining 57 percent. The movie went on to become the highest-grossing concert film of all time.\n<br><br>\nTaylor\u2019s younger brother, <strong><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/family\/austin-swift\/\">Austin Swift<\/a><\/strong>, has pursued his own ventures as an actor and producer but is also actively involved at 13 Management, particularly in the areas of music licensing and film\/TV coordination. One of his primary responsibilities is managing Taylor\u2019s song placements in film and television\u2014a critical aspect of her broader media strategy. This role involves negotiating sync licenses and working with studios, networks, and streaming platforms to ensure that Taylor\u2019s music is used in contexts that align with her brand and creative standards.\n<br><br>\nOne of Taylor\u2019s longest-serving collaborators is <strong>Robert Allen<\/strong>, who has been her tour manager throughout her career and is believed to currently serve as head of 13 Management. He is also the younger brother of Def Leppard drummer Rick Allen\u2014a connection that led to Taylor\u2019s 2008 performance with the band on a special episode of \u201c<a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/videography\/television\/cmt-crossroads\/\">CMT Crossroads<\/a>.\u201d Allen\u2019s leadership at 13 Management places him among the most influential behind-the-scenes figures in the music industry.\n<br><br>\nSince 2014, <strong>Tree Paine<\/strong> has served as Taylor\u2019s publicist, guiding her public image through both acclaim and controversy. Paine began her career in 1995 at Interscope Records and met Taylor in 2007 before officially joining her team in the lead-up to the release of <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/1989-album\/\">1989<\/a><\/em>.\n<br><br>\nVeteran radio executive <strong>Frank Bell<\/strong>, who serves as Director of Radio and Research at <em>13 Management<\/em>, is another long-standing member of the team. A shareholder in the company, Bell has known Taylor since her birth and joined the team in December 2010. In a press release at the time, Robert Allen said: \u201cFrank brings solid relationships and strong tactical radio expertise and insight to 13 Management\u2026 He will be an invaluable resource to manage our radio outreach and develop our marketing research initiatives.\u201d\n<br><br>\nIn September 2023, <strong>Douglas Baldridge<\/strong> was named general counsel of 13 Management, succeeding <strong>Jay Schaudies<\/strong>, who had served as Taylor\u2019s legal and talent manager since the early years of her career. Baldridge, a seasoned commercial litigator, had already represented Taylor in several legal matters\u2014most notably her victorious <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/music-hiatus\/\">sexual assault trial<\/a> in 2017. Taylor also continues to work with high-profile music attorney <strong>Donald Passman<\/strong> of Gang, Tyre, Ramer, Brown & Passman, widely recognized for his industry-standard book, <em>All You Need to Know About the Music Business<\/em>.\n<br><br>\nOn the day-to-day front, <strong>Erica Worden<\/strong> serves as Taylor\u2019s personal assistant and road manager, often seen accompanying her to public events and supporting both her professional and personal needs. She has been a member of Taylor\u2019s inner circle since her early career.\n<br><br>\nOther members of <em>13 Management<\/em> include <strong>Austin Fish<\/strong>,<strong> Stefany Reed <\/strong>and <strong>Jaidam Kirpich<\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d227112 elementor-widget elementor-widget-html\" data-id=\"d227112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9609324988608069\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9609324988608069\"\r\n     data-ad-slot=\"7425473223\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f644400 elementor-widget elementor-widget-heading\" data-id=\"f644400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fan Engagement: Taylor Nation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-173e800 elementor-widget elementor-widget-text-editor\" data-id=\"173e800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOperating under the umbrella of 13 Management, Taylor Nation functions as Taylor\u2019s official fan engagement and outreach platform. Originally launched as her official fan club, Taylor Nation has since evolved into a dynamic extension of her PR and marketing team. The initiative exemplifies the company\u2019s commitment to cultivating a close, interactive relationship with her fanbase.\n<br><br>\nThrough Taylor Nation, fans are offered exclusive content, event invitations, and timely updates about Taylor\u2019s releases, tours, and appearances. The team also plays a key role in organizing fan-centered campaigns and surprise experiences\u2014often identifying superfans for meet-and-greets or early access opportunities.\n<br><br>\nPrior to Taylor Nation\u2019s current form, the team also operated <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/taylor-conncect\/\"><em>Taylor Connect<\/em><\/a>, an official online fan forum that ran from 2009 to 2017, offering Swifties a dedicated space to interact and share their love for her music.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8d720 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"ae8d720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div 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aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48a9ee8\" data-id=\"48a9ee8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ab6c1 elementor-widget elementor-widget-image\" data-id=\"d7ab6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/08\/13-Management_Taylor-Swift.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"13 Management_Taylor Swift\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjgwMDksInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wOFwvMTMtTWFuYWdlbWVudF9UYXlsb3ItU3dpZnQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"312\" height=\"140\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/08\/13-Management_Taylor-Swift.png\" class=\"attachment-full size-full wp-image-28009\" alt=\"\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/08\/13-Management_Taylor-Swift.png 312w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/08\/13-Management_Taylor-Swift-300x135.png 300w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a5535 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"40a5535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tGeneral Information\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed76dc elementor-widget elementor-widget-text-editor\" data-id=\"fed76dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table class=\"infobox vevent\"><tbody><tr><th scope=\"row\">Headquarters<\/th><td class=\"plainlist\">Hendersonville, TN (USA)<\/td><\/tr><tr><th scope=\"row\">Client and Owner<\/th><td class=\"plainlist\"><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/biography\/\">Taylor Swift<\/a><\/td><\/tr><tr><th scope=\"row\">Website<\/th><td class=\"plainlist\"><a href=\"http:\/\/www.13management.net\" target=\"_blank\" rel=\"noopener\">www.13management.net<\/a><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c6116 elementor-widget elementor-widget-html\" data-id=\"79c6116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9609324988608069\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Display 13 Management -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-9609324988608069\"\r\n     data-ad-slot=\"5328073058\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>13 Management Management Company 13 Management is Taylor Swift\u2019s privately owned management company, founded early in her career to oversee her business operations, branding, and long-term strategic vision. Unlike many artists who partner with outside management firms, Taylor deliberately built an in-house team, giving her an unusually high degree of autonomy and control over every aspect of her career. Known for her hands-on approach, she is deeply involved in decision-making across her business ventures, from touring logistics to corporate partnerships.13 Management handles much of Taylor\u2019s career independently from traditional music industry structures. Known for her preference for privacy and tight control, Taylor has kept the operations of her management company largely under wraps, especially when compared to other artists of similar stature. The team is believed to consist of trusted lawyers, executives, and long-term advisors\u2014individuals who have helped shape and safeguard the infrastructure of Taylor\u2019s billion-dollar global empire. Their low profile belies their significant influence, as they work in lockstep with her to manage everything from album rollouts and touring logistics to branding and business strategy, all while upholding the confidentiality Taylor fiercely protects. Table of Contents Founding Origins 13 Management LLC was founded in Nashville by Taylor in the mid-2000s, around the time she was launching her career. Recognizing early on the importance of owning her brand and maintaining direct oversight of her career, she and her family established the company as a privately held management firm to oversee all aspects of Taylor\u2019s business operations. The name \u201c13\u201d is a nod to Taylor\u2019s lifelong lucky number, which has become one of her most recognizable personal symbols. The headquarters of 13 Management is located in Nashville, Tennessee, the city where Taylor started her career and continues to maintain strong personal and professional ties. However, her team also works from other cities like New York City or Los Angeles, especially for high-level media, branding, and fashion initiatives. Over the years, 13 Management has grown quietly but powerfully behind the scenes\u2014running her global tours, coordinating album rollouts, managing brand partnerships, and protecting the integrity of her work. Though the firm maintains a deliberately low public profile, its role has been crucial in building and sustaining one of the most influential and self-directed careers in modern music. Operations and Structure Unlike many artists who sign with outside management firms, Taylor\u2019s decision to establish her own company was a defining move in her pursuit of both artistic and business independence. This in-house approach allows her to maintain tight control over her career and ensures that all strategic decisions are aligned with her vision. Deliberate secrecy has long been part of her broader strategy, helping preserve creative freedom and shield her operations from external influence. Her trusted team works largely behind the scenes to quietly but efficiently execute her goals. In her 2022 commencement speech at New York University, Taylor spoke to the values that reflect the ethos of her management philosophy. She emphasized the importance of enthusiasm and hard work, explaining her preference for surrounding herself with people who are deeply committed to what they do: \u00abIt seems to me that there is a false stigma around eagerness in our culture of \u2018unbothered ambivalence\u2019. This outlook perpetuates the idea that it\u2019s not cool to \u2018want it\u2019. That people who don\u2019t try hard are fundamentally more chic than people who do. And I wouldn\u2019t know because I have been a lot of things but I\u2019ve never been an expert on \u2018chic\u2019. But [\u2026] listen to me when I say this: Never be ashamed of trying. Effortlessness is a myth. The people who wanted it the least were the ones I wanted to date and be friends with in high school. The people who want it most are the people I now hire to work for my company.\u00bb Taylor Swift Taylor\u2019s emphasis on authenticity, resilience, and proactive engagement reflects the core values that shape the culture and operations of 13 Management. Though the company\u2019s internal structure remains largely undisclosed, glimpses into its personnel and behind-the-scenes dynamics are offered in the documentary Miss Americana (2020). Key 13 Management Members Most key members of 13 Management have been with Taylor since the early stages of her career. Taylor\u2019s parents, Andrea Swift and Scott Swift, have both played active roles in her professional life, managing her many businesses. Notably, Scott (a former stock broker) played a key role in the distribution of the Taylor Swift: The Eras Tour concert film (2023) through a unique deal with AMC Theatres and Cinemark Theatres. He bypassed traditional Hollywood studios and negotiated directly with the theater chains, leading to a new revenue model where theaters receive a larger portion of the box office revenue. AMC got 43 percent of box office takings while Taylor received the remaining 57 percent. The movie went on to become the highest-grossing concert film of all time. Taylor\u2019s younger brother, Austin Swift, has pursued his own ventures as an actor and producer but is also actively involved at 13 Management, particularly in the areas of music licensing and film\/TV coordination. One of his primary responsibilities is managing Taylor\u2019s song placements in film and television\u2014a critical aspect of her broader media strategy. This role involves negotiating sync licenses and working with studios, networks, and streaming platforms to ensure that Taylor\u2019s music is used in contexts that align with her brand and creative standards. One of Taylor\u2019s longest-serving collaborators is Robert Allen, who has been her tour manager throughout her career and is believed to currently serve as head of 13 Management. He is also the younger brother of Def Leppard drummer Rick Allen\u2014a connection that led to Taylor\u2019s 2008 performance with the band on a special episode of \u201cCMT Crossroads.\u201d Allen\u2019s leadership at 13 Management places him among the most influential behind-the-scenes figures in the music industry. Since 2014, Tree Paine has served as Taylor\u2019s publicist, guiding her public image through both acclaim and controversy. Paine began her career in 1995 at Interscope Records and met Taylor in<\/p>\n","protected":false},"author":1,"featured_media":28009,"parent":3067,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13 Management | Taylor Swift Switzerland<\/title>\n<meta name=\"description\" content=\"13 Management is Taylor Swift\u2019s wholly owned management company, which was established in the very beginning of her career.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/13-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Management | Taylor Swift Switzerland\" \/>\n<meta property=\"og:description\" content=\"13 Management is Taylor Swift\u2019s wholly owned management company, which was established in the very beginning of her career.\" \/>\n<meta property=\"og:url\" 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