{"id":3596,"date":"2020-11-01T16:16:14","date_gmt":"2020-11-01T16:16:14","guid":{"rendered":"http:\/\/taylorswiftswitzerland.ch\/?page_id=3596"},"modified":"2025-11-02T21:02:24","modified_gmt":"2025-11-02T20:02:24","slug":"apple-music-letter","status":"publish","type":"page","link":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/apple-music-letter\/","title":{"rendered":"Apple Music Letter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3596\" class=\"elementor elementor-3596\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5131a13e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"5131a13e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1053ca7a\" data-id=\"1053ca7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-509cba2 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"509cba2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6abffd1\" data-id=\"6abffd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ae8bb elementor-widget elementor-widget-text-editor\" data-id=\"e6ae8bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span><span><a href=\"https:\/\/taylorswiftswitzerland.ch\/\">Home<\/a><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40e111b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"40e111b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-790c56d\" data-id=\"790c56d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68afc23b elementor-widget elementor-widget-heading\" data-id=\"68afc23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Apple Music Letter<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bdd63 elementor-widget elementor-widget-heading\" data-id=\"30bdd63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2015<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9740215 elementor-hidden-mobile\" data-id=\"9740215\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646e55d elementor-hidden-phone elementor-widget elementor-widget-sidebar\" data-id=\"646e55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside id=\"search-5\" class=\"widget widget_search\"><form role=\"search\" method=\"get\" class=\"search-form\" action=\"https:\/\/taylorswiftswitzerland.ch\/\">\n\t<label for=\"search-field\">\n\t\t<span class=\"screen-reader-text\">Search for:<\/span>\n\t\t<input type=\"search\" id=\"search-field\" class=\"search-field\" autocomplete=&quot;off&quot;  placeholder=\"Search...\" value=\"\" name=\"s\" data-swplive=\"true\" data-swpengine=\"default\" data-swpconfig=\"default\" tabindex=\"-1\">\n\t\t\t<\/label>\n\t\t\t<input type=\"submit\" class=\"search-submit\" value=\"Search\">\n\t<\/form>\n<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd043b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"bd043b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f738e74\" data-id=\"f738e74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15464fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15464fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f85dd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"63f85dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6b16286\" data-id=\"6b16286\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ce5982 elementor-widget elementor-widget-text-editor\" data-id=\"44ce5982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn June 2015, Taylor wrote an open letter to Apple and its CEO, Tim Cook. In the note, she took the company to task for its decision not to pay artists during an initial three-month free trial of <i>Apple Music<\/i>, the then new streaming service Apple was launching the following Tuesday.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ef201 elementor-widget elementor-widget-table-of-contents\" data-id=\"e6ef201\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;,&quot;h5&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h5 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e6ef201\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2436cc4 elementor-widget elementor-widget-heading\" data-id=\"2436cc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Letter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4949dc7 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"4949dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abI\u2019m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I\u2019m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56ab06 elementor-widget elementor-widget-text-editor\" data-id=\"e56ab06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe letter was polite and to the point. Taylor felt it unfair for <i>Apple <\/i>to use artists, especially up-and-coming ones, to grow its new service without compensating them for it. The counterargument, meanwhile, held that the free trial could bring lots of free publicity to those same lesser-heard artists. The flaw there, however, was that <i>Apple <\/i>was asking those artists to make a leap of faith in the hopes of more followers and money in the future \u2014 but many small artists live essentially paycheck to paycheck, and they can\u2019t stomach a quarter of reduced payouts.\u00a0<span style=\"font-size: 17px; font-style: normal; font-weight: 400; letter-spacing: 0px;\">As a direct consequence of her disagreement with <em>Apple<\/em>\u2018s decision, Taylor announced that she would hold back her fifth studio album, <em><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/1989-album\/\">1989<\/a> <\/em>(2014), from <em>Apple Music<\/em>. Considering that the album was the most successful music release of the past two years, this announcement posed a large threat to the new streaming service.<\/span>\n<br><br>\nSo in one of the most amazing changes of direction in the history of <em>Apple<\/em> as well as the entire music industry, Taylor\u2019s letter \u2014 and the public show of support it drummed up \u2014 got <em>Apple<\/em> to change its mind. Just hours after the note went up, <em>Apple<\/em> announced it would indeed be paying artists for their music during the free period, if at a reduced rate (other streaming services have similar practices). In turn, Taylor agreed to put <em>1989<\/em> on <em>Apple Music<\/em>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a69669 elementor-widget elementor-widget-heading\" data-id=\"5a69669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Taylor Swift Effect<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4f80e8 elementor-widget elementor-widget-text-editor\" data-id=\"c4f80e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You might think Taylor\u2019s <em>Apple<\/em>-shaming would be a public relations disaster for the company \u2014 and at first, this is how it was portrayed in the media. But in an ironic twist, Taylor\u2019s move was wonderful for <em>Apple<\/em> and its new music service. Before her letter, only music and tech industry followers seemed truly aware of <em>Apple Music<\/em>\u2019s imminent launch. It seemed like <em>Apple<\/em> would need to do lots of promotion to get significant numbers of users on board \u2014 die-hard <em>Apple<\/em> fans might have been good for as many as 15 million users off the bat, but not more than that. Because of Taylor\u2019s letter, millions more potential users were now aware of the service.<\/p><p>But her letter did something else for <em>Apple<\/em>, too. At <em>Fortune<\/em>, fellow <em>Apple<\/em>-watcher Philip Elmer-Dewitt wrote that \u201cthe Taylor Swift effect continues to ripple across the music industry.\u201d Elmer-Dewitt continued: \u201cAccording to <em>Billboard<\/em>, two independent music umbrella groups \u2014 the digital rights organization <em>Merlin<\/em> and Martin Mills\u2019 <em>Beggars Group<\/em> \u2014 have dropped their resistance to the new <em>Apple Music<\/em> streaming service set to begin next week. <em>Merlin<\/em> and <em>Beggars<\/em> are long-tail powerhouses. <em>Merlin<\/em> represents some 20,000 independent music labels and distributors. <em>Beggars<\/em>, which dates back to the young Rolling Stones, launched the careers of Adele, Jack White, M.I.A.\u201d<\/p><p>More artists who resisted putting their music on <em>Apple Music<\/em> were now changing their tune \u2014 thanks, in part, to Taylor. What she ultimately did was create a win-win scenario for herself, <em>Apple<\/em>, and all artists who now have a powerful outlet to showcase their musical talents.<\/p><p>Nowadays, Taylor\u2019s letter to <em>Apple Music<\/em> is part of the exhibition at the Computer History Museum (Mountain View, CA), right next to\u00a0the original iPod and the first version of Photoshop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10674dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"10674dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9daf9 elementor-widget elementor-widget-heading\" data-id=\"7e9daf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taylor's Letter to Apple Music (Source: Tumblr)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d964a78 elementor-widget elementor-widget-image\" data-id=\"d964a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2020\/11\/apple-music-letter.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"apple music letter\" 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elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"a6e7b40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTwitter Conversation\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c91ca elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"72c91ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"72c91ca\" data-elementor-lightbox-title=\"Taylor Swift: Apple Music Letter (2015)\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjUyNjksInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wN1wvU2NyZWVuc2hvdC0yMDE1LTA2LTI1LTExLjUyLjA3LnBuZyIsInNsaWRlc2hvdyI6IjcyYzkxY2EifQ%3D%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/07\/Screenshot-2015-06-25-11.52.07.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2021\/07\/Screenshot-2015-06-25-11.52.07.png\" alt=\"Taylor Swift: Apple Music Letter (2015)\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Apple Music Letter 2015 In June 2015, Taylor wrote an open letter to Apple and its CEO, Tim Cook. In the note, she took the company to task for its decision not to pay artists during an initial three-month free trial of Apple Music, the then new streaming service Apple was launching the following Tuesday. Table of Contents The Letter \u00abI\u2019m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I\u2019m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.\u00bb Taylor Swift The letter was polite and to the point. Taylor felt it unfair for Apple to use artists, especially up-and-coming ones, to grow its new service without compensating them for it. The counterargument, meanwhile, held that the free trial could bring lots of free publicity to those same lesser-heard artists. The flaw there, however, was that Apple was asking those artists to make a leap of faith in the hopes of more followers and money in the future \u2014 but many small artists live essentially paycheck to paycheck, and they can\u2019t stomach a quarter of reduced payouts.\u00a0As a direct consequence of her disagreement with Apple\u2018s decision, Taylor announced that she would hold back her fifth studio album, 1989 (2014), from Apple Music. Considering that the album was the most successful music release of the past two years, this announcement posed a large threat to the new streaming service. So in one of the most amazing changes of direction in the history of Apple as well as the entire music industry, Taylor\u2019s letter \u2014 and the public show of support it drummed up \u2014 got Apple to change its mind. Just hours after the note went up, Apple announced it would indeed be paying artists for their music during the free period, if at a reduced rate (other streaming services have similar practices). In turn, Taylor agreed to put 1989 on Apple Music. The Taylor Swift Effect You might think Taylor\u2019s Apple-shaming would be a public relations disaster for the company \u2014 and at first, this is how it was portrayed in the media. But in an ironic twist, Taylor\u2019s move was wonderful for Apple and its new music service. Before her letter, only music and tech industry followers seemed truly aware of Apple Music\u2019s imminent launch. It seemed like Apple would need to do lots of promotion to get significant numbers of users on board \u2014 die-hard Apple fans might have been good for as many as 15 million users off the bat, but not more than that. Because of Taylor\u2019s letter, millions more potential users were now aware of the service. But her letter did something else for Apple, too. At Fortune, fellow Apple-watcher Philip Elmer-Dewitt wrote that \u201cthe Taylor Swift effect continues to ripple across the music industry.\u201d Elmer-Dewitt continued: \u201cAccording to Billboard, two independent music umbrella groups \u2014 the digital rights organization Merlin and Martin Mills\u2019 Beggars Group \u2014 have dropped their resistance to the new Apple Music streaming service set to begin next week. Merlin and Beggars are long-tail powerhouses. Merlin represents some 20,000 independent music labels and distributors. Beggars, which dates back to the young Rolling Stones, launched the careers of Adele, Jack White, M.I.A.\u201d More artists who resisted putting their music on Apple Music were now changing their tune \u2014 thanks, in part, to Taylor. What she ultimately did was create a win-win scenario for herself, Apple, and all artists who now have a powerful outlet to showcase their musical talents. Nowadays, Taylor\u2019s letter to Apple Music is part of the exhibition at the Computer History Museum (Mountain View, CA), right next to\u00a0the original iPod and the first version of Photoshop. Taylor\u2019s Letter to Apple Music (Source: Tumblr) Twitter Conversation<\/p>\n","protected":false},"author":1,"featured_media":3606,"parent":3067,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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