{"id":42884,"date":"2022-02-18T21:22:40","date_gmt":"2022-02-18T20:22:40","guid":{"rendered":"https:\/\/taylorswiftswitzerland.ch\/?page_id=42884"},"modified":"2025-11-11T21:27:47","modified_gmt":"2025-11-11T20:27:47","slug":"american-greetings","status":"publish","type":"page","link":"https:\/\/taylorswiftswitzerland.ch\/index.php\/wiki\/brand-deals\/american-greetings\/","title":{"rendered":"American Greetings"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42884\" class=\"elementor elementor-42884\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5131a13e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"5131a13e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1053ca7a\" data-id=\"1053ca7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b842dcb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"b842dcb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d86d7f\" data-id=\"3d86d7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ebb1f3 elementor-widget elementor-widget-text-editor\" data-id=\"1ebb1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span><span><a href=\"https:\/\/taylorswiftswitzerland.ch\/\">Home<\/a><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40e111b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"40e111b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-790c56d\" data-id=\"790c56d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68afc23b elementor-widget elementor-widget-heading\" data-id=\"68afc23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">American Greetings<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bdd63 elementor-widget elementor-widget-heading\" data-id=\"30bdd63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Greeting Cards, Stationery | 2009-2014\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9740215 elementor-hidden-mobile\" data-id=\"9740215\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646e55d elementor-hidden-phone elementor-widget elementor-widget-sidebar\" data-id=\"646e55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside id=\"search-5\" class=\"widget widget_search\"><form role=\"search\" method=\"get\" class=\"search-form\" action=\"https:\/\/taylorswiftswitzerland.ch\/\">\n\t<label for=\"search-field\">\n\t\t<span class=\"screen-reader-text\">Search for:<\/span>\n\t\t<input type=\"search\" id=\"search-field\" class=\"search-field\" autocomplete=&quot;off&quot;  placeholder=\"Search...\" value=\"\" name=\"s\" data-swplive=\"true\" data-swpengine=\"default\" data-swpconfig=\"default\" tabindex=\"-1\">\n\t\t\t<\/label>\n\t\t\t<input type=\"submit\" class=\"search-submit\" value=\"Search\">\n\t<\/form>\n<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd043b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"bd043b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f738e74\" data-id=\"f738e74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15464fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15464fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f85dd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"63f85dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6b16286\" data-id=\"6b16286\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ce5982 elementor-widget elementor-widget-text-editor\" data-id=\"44ce5982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn November 2009, American Greetings announced a partnership with Taylor and secured yet another outlet for her creativity: writing greeting cards. She created multiple lines of greeting cards, gift packaging, stationery, online photo personalization products, and online greetings.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-072ad4c elementor-widget elementor-widget-table-of-contents\" data-id=\"072ad4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;,&quot;h5&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h5 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__072ad4c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c8592 elementor-widget elementor-widget-heading\" data-id=\"24c8592\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Background<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56ab06 elementor-widget elementor-widget-text-editor\" data-id=\"e56ab06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe exclusive partnership provided a new opportunity for Taylor fans and greeting card enthusiasts to connect with the people closest to them through Taylor\u2019s words.\n<br><br>\n\u201cWe are absolutely thrilled and honored to introduce Taylor Swift as the newest writer and creative contributor to the <em>American Greetings<\/em> family,\u201d stated Zev Weiss, CEO at <em>American Greetings<\/em>. \u201cHer abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences and greeting cards do the same \u2014 cards help people express, connect and celebrate these events with the important people in their lives. We believe it\u2019s a natural fit!\u201d\n<br><br>\nDuring their partnership, Taylor was working with <em>American Greetings<\/em>\u2018 editorial and creative teams to design, develop and create cards and products that reflected and demonstrated not only her personality, but brought her stories and words to life.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a21f8 elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"e1a21f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abMy idea of a great song is a song that says how I feel better than I could. I feel the same way about greeting cards. I've always been fascinated by feelings and how we express them to each other. Getting to write and design these cards is a wonderful experience.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578946f elementor-widget elementor-widget-text-editor\" data-id=\"578946f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Taylor Swift greeting card collections were sold through <em>American Greetings<\/em>\u2018 retailer partners throughout the United States, Canada, Mexico, Australia, New Zealand, the United Kingdom and US military bases worldwide, and online at americangreetings.com and photoworks.com.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c827d9a elementor-widget elementor-widget-heading\" data-id=\"c827d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Taylor Swift Greeting Card Mobile App<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1871e elementor-widget elementor-widget-text-editor\" data-id=\"0c1871e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe \u201cTaylor Swift Greeting Cards\u201d app allowed you to send good wishes to your loved ones. You could pick a card, personalize it and send some \u201clove, love, love\u201d. Building on the success of its other mobile app platforms, <em>American Greetings<\/em> had created a free mobile app that allowed the user to select, customize and send digital versions of popular Taylor Swift paper greeting cards from their mobile phone or tablet to a recipient via text message, email, Facebook and Twitter.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc47cdb elementor-blockquote--align-left elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"cc47cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u00abSending a card has always been one of my favorite ways to let people know I\u2019m thinking of them. I love that I can share this new card experience with my fans and give them a fun and easy way to reach out to the people they love.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Taylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-110df41 elementor-widget elementor-widget-text-editor\" data-id=\"110df41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCombining a unique writing style with inspiring photography, expressive hand lettering, and whimsical, casual design, each card in the Taylor Swift greeting card collection by <em>American Greetings<\/em> was a story just waiting to be told.\n<br><br>\nInspired by the aesthetics and images from Taylor\u2019s fourth album, <a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/albums\/red-album\/\"><em>RED<\/em><\/a> (2012), the app launched with features unique to the Taylor Swift card collection that fans had grown to love for the previous three years. These digital greeting cards featured ambient music from <em>RED<\/em>, and were for sharing a little happiness with all the awesome people in your life.\n<br><br>\nThe app included a jukebox that played snippets of <em>RED<\/em> that could easily be turned on while browsing the mobile card rack, as well as a reminder service that let users connect to Facebook so there was never an excuse to miss a friend\u2019s birthday. The app also included a store locator to direct you to retailers that sold the Taylor Swift collection, creating the ultimate greeting card fan experience.\n<br><br>\n\u201cWe are thrilled to bring the Taylor Swift card collection directly to the hands of her biggest fans and greeting card enthusiasts,\u201d states Michael Brown, VP, licensing at<em> American Greetings<\/em>. \u201dWe\u2019ve seen great success with the paper card collections and believe the free mobile app is a natural next step in allowing fans to personalize a card that\u2019s uniquely them \u2013 and uniquely Taylor Swift.\u201d\n<br><br>\nThe \u201cTaylor Swift Greeting Cards\u201d mobile app is no longer available.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-988948a elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"988948a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_tumblr\" role=\"button\" tabindex=\"0\" aria-label=\"Share on tumblr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-tumblr\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48a9ee8\" data-id=\"48a9ee8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ab6c1 elementor-widget elementor-widget-image\" data-id=\"d7ab6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/taylor-swift-american-greetings.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Taylor Swift for American Greetings\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI4OTYsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wMlwvdGF5bG9yLXN3aWZ0LWFtZXJpY2FuLWdyZWV0aW5ncy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"525\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/taylor-swift-american-greetings.jpg\" class=\"attachment-large size-large wp-image-42896\" alt=\"Taylor Swift for American Greetings\" srcset=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/taylor-swift-american-greetings.jpg 525w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/taylor-swift-american-greetings-300x300.jpg 300w, https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/taylor-swift-american-greetings-150x150.jpg 150w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a5535 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"40a5535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tGeneral Information\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed76dc elementor-widget elementor-widget-text-editor\" data-id=\"fed76dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table class=\"infobox vevent haudio\"><tbody><tr><th scope=\"row\">Years<\/th><td class=\"published\">2009-2014<\/td><\/tr><tr><th scope=\"row\">Eras<\/th><td class=\"published\"><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/fearless-era\/\">Fearless<\/a><br \/><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/speak-now-era\/\">Speak Now<\/a><br \/><a href=\"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/red-era\/\">RED<\/a><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e25197 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"8e25197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tGreeting Cards\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc80a4 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"1fc80a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1fc80a4\" data-elementor-lightbox-title=\"gal-swift-cards-02-jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI5MDgsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wMlwvZ2FsLXN3aWZ0LWNhcmRzLTAyLWpwZy5qcGciLCJzbGlkZXNob3ciOiIxZmM4MGE0In0%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/gal-swift-cards-02-jpg.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/gal-swift-cards-02-jpg.jpg\" alt=\"gal-swift-cards-02-jpg\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1fc80a4\" data-elementor-lightbox-title=\"gal-swift-cards-03-jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI5MDksInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wMlwvZ2FsLXN3aWZ0LWNhcmRzLTAzLWpwZy5qcGciLCJzbGlkZXNob3ciOiIxZmM4MGE0In0%3D\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/gal-swift-cards-03-jpg.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/gal-swift-cards-03-jpg.jpg\" alt=\"gal-swift-cards-03-jpg\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1afaa5a elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"1afaa5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tGreeting Card App\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1299f22 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"1299f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><a 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI5MTQsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wMlwvaW1hZ2UxNy1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMTI5OWYyMiJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/image17-scaled.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/image17-scaled.jpg\" alt=\"image17\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1299f22\" data-elementor-lightbox-title=\"0bb824181187a4854fce6dfdb3c95fbc--musical-cards-american-greetings\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI5MTMsInVybCI6Imh0dHBzOlwvXC90YXlsb3Jzd2lmdHN3aXR6ZXJsYW5kLmNoXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wMlwvMGJiODI0MTgxMTg3YTQ4NTRmY2U2ZGZkYjNjOTVmYmMtbXVzaWNhbC1jYXJkcy1hbWVyaWNhbi1ncmVldGluZ3MuanBnIiwic2xpZGVzaG93IjoiMTI5OWYyMiJ9\" href=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/0bb824181187a4854fce6dfdb3c95fbc-musical-cards-american-greetings.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/taylorswiftswitzerland.ch\/wp-content\/uploads\/2022\/02\/0bb824181187a4854fce6dfdb3c95fbc-musical-cards-american-greetings.jpg\" alt=\"0bb824181187a4854fce6dfdb3c95fbc--musical-cards-american-greetings\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>American Greetings Greeting Cards, Stationery | 2009-2014 In November 2009, American Greetings announced a partnership with Taylor and secured yet another outlet for her creativity: writing greeting cards. She created multiple lines of greeting cards, gift packaging, stationery, online photo personalization products, and online greetings. Table of Contents Background The exclusive partnership provided a new opportunity for Taylor fans and greeting card enthusiasts to connect with the people closest to them through Taylor\u2019s words. \u201cWe are absolutely thrilled and honored to introduce Taylor Swift as the newest writer and creative contributor to the American Greetings family,\u201d stated Zev Weiss, CEO at American Greetings. \u201cHer abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences and greeting cards do the same \u2014 cards help people express, connect and celebrate these events with the important people in their lives. We believe it\u2019s a natural fit!\u201d During their partnership, Taylor was working with American Greetings\u2018 editorial and creative teams to design, develop and create cards and products that reflected and demonstrated not only her personality, but brought her stories and words to life. \u00abMy idea of a great song is a song that says how I feel better than I could. I feel the same way about greeting cards. I\u2019ve always been fascinated by feelings and how we express them to each other. Getting to write and design these cards is a wonderful experience.\u00bb Taylor Swift The Taylor Swift greeting card collections were sold through American Greetings\u2018 retailer partners throughout the United States, Canada, Mexico, Australia, New Zealand, the United Kingdom and US military bases worldwide, and online at americangreetings.com and photoworks.com. Taylor Swift Greeting Card Mobile App The \u201cTaylor Swift Greeting Cards\u201d app allowed you to send good wishes to your loved ones. You could pick a card, personalize it and send some \u201clove, love, love\u201d. Building on the success of its other mobile app platforms, American Greetings had created a free mobile app that allowed the user to select, customize and send digital versions of popular Taylor Swift paper greeting cards from their mobile phone or tablet to a recipient via text message, email, Facebook and Twitter. \u00abSending a card has always been one of my favorite ways to let people know I\u2019m thinking of them. I love that I can share this new card experience with my fans and give them a fun and easy way to reach out to the people they love.\u00bb Taylor Swift Combining a unique writing style with inspiring photography, expressive hand lettering, and whimsical, casual design, each card in the Taylor Swift greeting card collection by American Greetings was a story just waiting to be told. Inspired by the aesthetics and images from Taylor\u2019s fourth album, RED (2012), the app launched with features unique to the Taylor Swift card collection that fans had grown to love for the previous three years. These digital greeting cards featured ambient music from RED, and were for sharing a little happiness with all the awesome people in your life. The app included a jukebox that played snippets of RED that could easily be turned on while browsing the mobile card rack, as well as a reminder service that let users connect to Facebook so there was never an excuse to miss a friend\u2019s birthday. The app also included a store locator to direct you to retailers that sold the Taylor Swift collection, creating the ultimate greeting card fan experience. \u201cWe are thrilled to bring the Taylor Swift card collection directly to the hands of her biggest fans and greeting card enthusiasts,\u201d states Michael Brown, VP, licensing at American Greetings. \u201dWe\u2019ve seen great success with the paper card collections and believe the free mobile app is a natural next step in allowing fans to personalize a card that\u2019s uniquely them \u2013 and uniquely Taylor Swift.\u201d The \u201cTaylor Swift Greeting Cards\u201d mobile app is no longer available. General Information Years 2009-2014 Eras FearlessSpeak NowRED Greeting Cards Greeting Card 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