{"id":442,"date":"2020-08-21T11:15:17","date_gmt":"2020-08-21T11:15:17","guid":{"rendered":"http:\/\/taylorswiftswitzerland.ch\/?page_id=442"},"modified":"2026-04-02T21:04:34","modified_gmt":"2026-04-02T20:04:34","slug":"speak-now-era","status":"publish","type":"page","link":"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/speak-now-era\/","title":{"rendered":"Speak Now Era"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Speak\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tExplore All Eras<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The Speak Now<\/i> Era<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2010 \u2013 2012<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTaylor made history in early 2010 as the youngest-ever winner of the Grammy Award for \u201cAlbum of the Year\u201d for Fearless<\/a><\/em> (2008). The album marked the breakthrough she had always dreamed of, catapulting her career to new heights\u2014but it also brought a tidal wave of pressure, pitfalls, and growing pains. After all, the story of teen stars rising fast only to fade just as quickly is a tale as old as time. In a cruel twist, criticism intensified after Taylor\u2019s Grammy win, particularly over her shaky vocal performance that night. Behind the scenes, instead of celebrating her triumphs, she wrestled with doubt, both her own and that of critics. As she prepared to follow up the most awarded country album in history, scrutiny extended beyond her singing: questions began to emerge about whether she was truly the author of her own lyrics. At just 20, Taylor felt the weight of proving not only to herself, but to everyone else, that her success was earned through talent and hard work.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Beginning of Era <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOn July 20, 2010, Taylor shared the news of her third album, Speak Now<\/em>, with fans on Ustream\u2014back when livestreams were still a fairly unpolished format. Broadcasting from the living room of her first apartment, which she had moved into only weeks earlier, Taylor kept the setting casual. Wearing a turquoise sundress and a yellow headband with a glittery bow, she spoke directly to fans about the making of the album and answered questions from the live chat.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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End of Era <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe Speak Now<\/em> era concluded in Auckland on March 18, 2012, when Taylor wrapped up the final show of the album\u2019s accompanying tour. Reminiscing on a wonderful journey around the world, the night\u2019s arm lyrics<\/a> were: \u201cYou know wherever I am, I\u2019ll come running to see you again,\u201d <\/em>from \u201cYou\u2019ve Got a Friend\u201d by James Taylor.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Associated Albums <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSpeak Now (2010)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Tour <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe \u201cSpeak Now World Tour<\/a>\u201d began in 2011 with shows across Asia and Europe. The North American leg featured a far more elaborate production and numerous stadium performances. In 2012, Taylor concluded the tour with dates in Australia and New Zealand.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Aesthetic <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe Speak Now<\/em> era embraced a fairytale-like aesthetic, mixing storybook romance with Broadway grandeur. Sparkles, watercolors, and the color purple appeared throughout the visuals, while Taylor\u2019s lucky number 13 made countless appearances. Intimate \u201carm lyrics\u201d added a personal touch to each show, turning them into a theatrical, but personal experience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDuring the Speak Now<\/em> era, Taylor\u2019s style leaned vintage and feminine, combining delicate, timeless pieces with personal touches. She often wore cable-knit sweaters paired with skirts and saddle bags, while beanies and key necklaces added charming details. Loose curls and red lips were her signature beauty look, and her Wonderstruck <\/a><\/em>perfume became a staple of the era\u2019s dreamy aesthetic.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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\n\t\t\t\t\t\t\t\t\tIn the Speak Now (Taylor\u2019s Version)<\/em><\/a> prologue in 2023, Taylor would later reflect on that moment: \u201cI had these voices in my head telling me that I had the perfect chance and I blew it. I hadn\u2019t been good enough, I had given it all and been found wanting.\u201d But instead of hiding, she chose to confront the challenge head-on. She pushed herself to grow as a writer, an artist, and a performer, determined to earn genuine respect and recognition in her field. She underwent extensive vocal training and made a defining decision for her next album: she would write it entirely on her own. Without co-writers, there was no one else to share the credit. But the stakes were high. In her line of thought, if the album wasn\u2019t exceptional, it would prove her critics right. She told 60 Minutes<\/em> in 2011:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\u00abI don't know if any of this would have happened if I ever felt completely settled and satisfied. You can let the success cripple you, and you can let the fear just overtake you, or you can let it fuel you and realize that, yes, you have to rise to the occasion and, yes, you have to beat what you did last time.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tTaylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAll the while, Taylor was encountering the milestones and checkpoints of normal teenage growth. She had cataclysmic crushes and brushes with heartache, moved out of her parents\u2019 house, and settled into a new apartment. She hung photos on the walls of the space where she would laugh, cry, dream, and write: \u201cSometimes I felt like a grown up, but a lot of the time I just wanted to time travel back to my childhood bed, where my mom <\/a>would read stories to me until I fell asleep.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Speak Now<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTaylor wrote Speak Now<\/em> entirely by herself when she was 20 years old. It is the best-selling solo-written album in history.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Taylor\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Songs on Speak Now<\/i><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tRead Taylor\u2019s prologue for Speak Now<\/em> and its re-recording, then dive into the detailed stories behind its songs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Speak Now (Taylor's Version)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSpeak Now (Taylor\u2019s Version)<\/em> tells a tale of growing up, flailing, flying and crashing\u2026and living to speak about it.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Moving to Downtown Nashville<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTaylor moved into said apartment in July 2010, shortly after wrapping up the \u201cFearless Tour<\/a>.\u201d The brief pause over the summer gave her time to pack up her life in the affluent Nashville suburb of Hendersonville and move into a penthouse condo downtown, less than a mile from Music Row. Despite her growing crossover success, she chose to remain in Tennessee\u2014close to her family<\/a>, her record label<\/a>, and the heart of country music. When asked by Access Hollywood<\/em> how she liked living on her own a couple of months later, Taylor said:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\u00abIt's wonderful! But I definitely waited til it was the right time in my life. For me, the right age was 20. And for all my friends it was 18 'cause they went off to college. But I'm glad that it happened at the right time for me. I'd put it off because I literally did not have time to move out, I was touring. But it's amazing, having my own place that just feels like home.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tTaylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tShe also invested significantly in transforming the space into something entirely her own. While the condo sat atop a modern building, its interior felt like something out of Alice in Wonderland<\/em>. Redesigned to Taylor\u2019s specifications, it featured whimsical, almost surreal elements\u2014a spiral staircase leading up to a giant birdcage-like treehouse, and even a pond with lily pads in the middle of the living room. Everything was deliberately mismatched, from the pillows and fabrics to the paintings and dishes. A balcony overlooked the living room from her bedroom, adding to the theatrical, storybook atmosphere. Taylor herself described her aesthetic as something out of a fairytale imagined by Shakespeare and Hans Christian Andersen. A fitting creative sanctuary for a hopeless romantic.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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