{"id":48761,"date":"2022-09-01T04:27:28","date_gmt":"2022-09-01T03:27:28","guid":{"rendered":"https:\/\/taylorswiftswitzerland.ch\/?page_id=48761"},"modified":"2026-01-24T00:02:52","modified_gmt":"2026-01-23T23:02:52","slug":"midnights-era","status":"publish","type":"page","link":"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/midnights-era\/","title":{"rendered":"Midnights Era"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Midnights\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tExplore All Eras<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The Midnights<\/i> Era<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2022 \u2013 2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u201cMeet me at midnight.\u201d With the release of her tenth studio album, Midnights<\/a><\/em>, in October 2022, Taylor returned decisively to the center of pop after spending the early years of the decade exploring folk sounds. For female artists over the age of 30, maintaining\u2014let alone expanding\u2014mainstream pop dominance is rare. Few have managed to do so while actively reshaping the culture around them. For Taylor, however, the pivot paid off. Midnights <\/em>debuted to widespread critical acclaim and overwhelming commercial success. Yet the true turning point of the era arrived months later, when \u201cThe Eras Tour<\/a>\u201d began. As it unfolded in 2023, tens of thousands of fans regularly gathered outside sold-out stadiums, eager to experience the event even without tickets, while crowds of more than 70,000 filled venues night after night inside. It became increasingly clear that something larger was taking shape. Sixteen years into her career, Taylor had entered an unprecedented cultural moment\u2014one that extended far beyond music charts or tour grosses. Welcome to Taylormania.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Beginning of Era <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe Midnights <\/em>era began on August 28, 2022, when Taylor announced the album while accepting the \u201cVideo of the Year\u201d award at the MTV Video Music Awards<\/em>, revealing it as a pop project centered on \u201c13 sleepless nights\u201d from across her life.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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End of Era <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe Midnights <\/em>era effectively ended on February 4, 2024, when Taylor accepted the Grammy Award for \u201cBest Pop Vocal Album\u201d for Midnights <\/em>and used the moment to announce her next project, THE TORTURED POETS DEPARTMENT<\/em>, signaling the start of a new era.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Associated Albums <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMidnights (2022)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Tour <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDuring \u201cThe Eras Tour,\u201d the Midnights set closed each night, serving as the final chapter of Taylor\u2019s journey through her musical eras and a culmination of her evolution to her most current self.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Aesthetic <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe Midnights <\/em>era embraced a nocturnal aesthetic that captured the mood of sleepless nights and introspection. Visuals and styling leaned into deep midnight blues and soft lavenders, while clocks and vinyls hinted at nostalgia and the passage of time. Drawing on 1970s inspiration, the era balanced melancholic, solitary moments\u2014drunken nights alone in an apartment\u2014with glittering, fierce nights out.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThanks to Midnights<\/em>, friendship bracelets became a hallmark of the fandom. Beyond that, Taylor\u2019s fashion blended 1970s-inspired, laid-back pieces with luxury jewelry and statement accessories. She often paired collared sweaters and wool sweater vests with wide-legged corduroys in neutral tones, while for evening moments she favored sparkling celestial sequin dresses and glittery eyeshadow, often layered under faux fur coats. Her long, wavy hair completed the looks.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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\n\t\t\t\t\t\t\t\t\tNearly a decade earlier, Time <\/em>had famously declared, \u201cTaylor Swift Is the Music Industry.\u201d By 2022, anyone even remotely tuned into pop culture knew she had only grown more omnipresent since. She was one of the most successful entertainers of all time, her place in history firmly established\u2014but the release of Midnights <\/em>made her previous eras <\/a>of dominance suddenly seem to pale in comparison. With the alternative successes of folklore <\/a><\/em>and evermore<\/a><\/em>, and the re-recordings project<\/a> that introduced her early catalog to a new generation, the stars had aligned for the phenomenon she was about to become.\n

\nTaylor\u2019s accomplishments as an artist\u2014culturally, critically, and commercially\u2014were so legion that to recount them seemed almost beside the point. As a pop star, she sat in rarefied company, alongside Elvis Presley, Michael Jackson, and Madonna; as a songwriter, she had been compared to Bob Dylan, Paul McCartney, and Joni Mitchell. As a businesswoman, she had built an empire worth over $1 billion. And as a celebrity she had long commanded constant attention and knew how to use it. In an interview with Time <\/em>in December 2023, Taylor reflected:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\u00abThis is the proudest and happiest I\u2019ve ever felt, and the most creatively fulfilled and free I\u2019ve ever been. Ultimately, we can convolute it all we want, or try to overcomplicate it, but there\u2019s only one question: Are you not entertained?\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tTaylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe answer was \u201cYes.\u201d She became the main character of the world. To discuss her movements felt like discussing politics or the weather, a language spoken so widely it needed no context. And so, when Time <\/em>named her 2023\u2019s \u201cPerson of the Year,\u201d their statement from 2014 had become prophecy: Taylor didn\u2019t just dominate pop culture that year\u2014she was <\/em>pop culture.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Midnights:\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Midnights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMidnights <\/em>tells the stories of 13 sleepless nights scattered throughout Taylor\u2019s life. It launched Taylormania.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Taylor\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Songs on Midnights<\/i><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tRead Taylor\u2019s prologue for Midnights<\/em>, then dive into the stories behind the songs of the album.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Eras Tour<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u201cThe Eras Tour\u201d is the highest-grossing concert tour of all time and a tribute to Taylor\u2019s career, including Midnights<\/em>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Laying Low in London<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTaylor is very good at staying off the radar when she wants to, and the period leading up to the Midnights<\/em> era was no exception. After stepping out in New York City in November 2021 for her SNL<\/em> performance of the \u201cAll Too Well (10 Minute Version)<\/a>,\u201d she spent the following months privately working on a new project with close friend Jack Antonoff\u2014what would eventually become Midnights<\/em>. Much of that time was also spent in her chosen hometown of London with then-partner Joe Alwyn<\/a>. Over the New Year, tabloids swirled with engagement rumors that were neither confirmed nor denied, fueling a media frenzy desperate for any sign of Taylor. Paparazzi eventually caught her in Brooklyn with her parents at the start of February, her left hand tucked firmly into the pocket of her coat.\n

\nPublic appearances were rare. In May, she reemerged to accept an honorary doctorate from New York University<\/a>, delivering a 20-minute commencement speech for the Class of 2022 that was livestreamed to millions of fans worldwide:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\u00abEvery choice you make leads to the next choice which leads to the next, and I know it\u2019s hard to know sometimes which path to take. There will be times in life when you need to stand up for yourself. Times when the right thing is to back down and apologize. Times when the right thing is to fight, times when the right thing is to turn and run. Times to hold on with all you have and times to let go with grace. Sometimes the right thing to do is to throw out the old schools of thought in the name of progress and reform. Sometimes the right thing to do is to listen to the wisdom of those who have come before us. How will you know what the right choice is in these crucial moments? You won\u2019t. How do I give advice to this many people about their life choices? I won\u2019t. Scary news is: You\u2019re on your own now. Cool news is: You\u2019re on your own now.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tTaylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOver the summer, she made a handful of appearances at film festivals to promote her acclaimed short film for \u201cAll Too Well\u201d<\/a> and joined HAIM (the sisters are some of her closest friends) on stage at London\u2019s O2 Arena to perform \u201cLove Story<\/a>\u201d and \u201cGasoline<\/a>,\u201d marking her first performance for a crowd of thousands since the pandemic. Beyond that, there was silence\u2014the calm before the cultural storm that was about to unfold.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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