{"id":516,"date":"2020-08-21T13:22:56","date_gmt":"2020-08-21T13:22:56","guid":{"rendered":"http:\/\/taylorswiftswitzerland.ch\/?page_id=516"},"modified":"2026-05-10T16:12:42","modified_gmt":"2026-05-10T15:12:42","slug":"reputation-era","status":"publish","type":"page","link":"https:\/\/taylorswiftswitzerland.ch\/index.php\/album-eras\/reputation-era\/","title":{"rendered":"reputation Era"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"reputation\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tExplore All Eras<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The reputation<\/i> Era<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2017 \u2013 2018<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWhen a musician\u2019s career spans more than a decade, the media tends to cycle through a number of different narratives. In July 2016, it suddenly became a trend to hate Taylor, sparked by a Snapchat video posted by Kim Kardashian, then married to rapper Kanye West. She labeled Taylor a \u201csnake,\u201d triggering the #TaylorSwiftIsOverParty, which became a No. 1 trend on Twitter worldwide. Deeply hurt, Taylor vanished from the public eye in November 2016. For nearly a year, she was barely seen\u2014a disappearance that marked the beginning of her reputation<\/em> era, named after the album she would release in November 2017.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Beginning of Era <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOn August 18, 2017, Taylor wiped her social media accounts clean. In the days that followed, she began posting silent clips of a CGI snake. On August 23, she finally broke the silence, announcing the title reputation<\/em> and unveiling the album\u2019s cover artwork on Instagram.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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End of Era <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe reputation <\/em>era officially came to a close with the final date of the \u201creputation Stadium Tour\u201d on November 21, 2018, in Tokyo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Associated Album <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\treputation (2017)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Tour <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe \u201creputation Stadium Tour\u201d heavily featured reptilian imagery; a testimony to the public backlash of 2016 and Taylor\u2019s hard-fought reclamation of self-worth.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Aesthetic <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe reputation <\/em>era aesthetic was dark and edgy. Taylor drew inspiration from a night out in London, pairing sleek black and deep green tones with accents of gold, evoking a sense of danger and glamour. Snakes became a recurring motif, alongside imagery of wine and whiskey, reflecting the era\u2019s mood of revenge, power, and self-reinvention.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDuring the reputation <\/em>era, Taylor adopted a tougher, more defiant style built around camouflage, bomber jackets, cargo pants, and distressed denim. Combat and thigh-high boots, dark lipstick, and bangs with wavy hair completed her looks.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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\n\t\t\t\t\t\t\t\t\tTaylor reinvented herself for the first time when she fully embraced pop with 2014\u2019s 1989<\/a><\/em>, a move that placed her at the absolute peak of global stardom\u2014an \u201cimperial phase,\u201d as she would later call it in a 2023 interview with Time<\/em>. What she couldn\u2019t foresee was that the height of that success would also give her much farther to fall.\n

\nTaylor and Kanye West have had a less than pleasant relationship through the years, since West interrupted her acceptance speech at the 2009 MTV Video Music Awards<\/em> after she won the \u201cBest Video by a Female Artist\u201d award for her music video of the hit single \u201cYou Belong With Me<\/a>.\u201d But their long-simmering conflict reached its breaking point in the summer of 2016<\/a>. After West released a song containing explicit lyrics about her, he claimed Taylor had approved the line, which she denied. The situation escalated when Kim Kardashian, West\u2019s wife at the time, shared edited recordings of a private phone call that appeared to support his version of events. The scandal was tabloid catnip; it made Taylor look like a \u201csnake,\u201d which is what people called her. On August 29, 2016, Taylor only wrote one sentence in her diary:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\u00abThis summer is the apocalypse.\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tTaylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe fallout coincided with her breakup with DJ Calvin Harris and a highly publicized rebound relationship with actor Tom Hiddleston. Taylor had reached a level of overexposure she couldn\u2019t control anymore: public sentiment turned. #TaylorSwiftIsOverParty<\/em> became the No. 1 trending topic on Twitter worldwide. \u201cDo you know how many people have to be tweeting that they hate you for that to happen,\u201d she asked in her documentary Miss Americana<\/a><\/em> (2020). On Instagram, her posts were flooded with snake emojis to such an extent that the platform was ultimately forced to introduce a feature allowing users to disable comments entirely. Taylor later described the moment as \u201ca career death,\u201d telling Time<\/em>, \u201cMake no mistake\u2014my career was taken away from me.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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reputation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tReleased after a period of immense public scrutiny, reputation <\/em>is regarded as Taylor\u2019s comeback album.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Taylor\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Songs on reputation<\/i><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tRead Taylor\u2019s foreword for reputation<\/i>, then dive into the detailed stories behind the album\u2019s songs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Music Hiatus<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn 2016, Taylor took her first extended break in ten years. It left her questioning her future in the music industry.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2016 Was the Apocalypse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTo understand what led to Taylor\u2019s \u201ccancellation\u201d in the summer of 2016, it\u2019s important to look at the events leading up to it. In February of that year, Kanye West released a new song, \u201cFamous,\u201d which featured a provocative lyric: \u201cI feel like me and Taylor might still have sex. Why? I made that bitch famous.\u201d<\/em> The line referenced his infamous 2009 moment at the VMAs<\/em>, when he stormed the stage as Taylor accepted an award, taking the microphone to declare that it should have gone to Beyonc\u00e9. At the time, the world largely sided with Taylor\u2014President Obama even called Kanye a \u201cjackass\u201d for stealing a teenage girl\u2019s moment. From then on, Kanye seemed to cultivate an obsessive focus on Taylor and her career.\n

\nWhen \u201cFamous\u201d dropped, media outlets speculated about Taylor\u2019s response. TMZ<\/em> reported that Kanye had checked with her first, claiming she approved the lyric. Taylor, however, denied this in a statement via her publicist Tree Paine for The New York Times<\/em>: \u201cKanye did not call for approval, but to ask Taylor to release his single \u2018Famous\u2019 on her Twitter account. She declined and cautioned him about releasing a song with such a strong misogynistic message. Taylor was never made aware of the actual lyric, \u2018I made that bitch famous.\u2019<\/em>\u201d\n

\nThe situation quickly spiraled into a large-scale he-said-she-said, reaching a breaking point on July 16; National Snake Day. That day, Kim Kardashian called Taylor a \u201csnake\u201d on Twitter and shared a series of selectively edited videos on Snapchat, showing snippets of an illegally recorded phone call between Kanye and Taylor in which they discussed the lyrics to \u201cFamous.\u201d In that moment, Taylor\u2019s world seemed to collapse. Finally, the public had their long-awaited \u201creason\u201d to cancel her. Immediately, her social media accounts were flooded with hundreds of thousands of snake emojis (and far, far worse comments). She would later reflect in a 2019 interview with Vogue<\/em>:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\u00abA mass public shaming, with millions of people saying you are quote-unquote canceled, is a very isolating experience. I don\u2019t think there are that many people who can actually understand what it\u2019s like to have millions of people hate you very loudly. When you say someone is canceled, it\u2019s not a TV show. It\u2019s a human being. You\u2019re sending mass amounts of messaging to this person to either shut up, disappear, or it could also be perceived as, 'kill yourself.'\u00bb\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tTaylor Swift<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTaylor tried to set the record straight: \u201cI would very much like to be excluded from this narrative, one that I have never asked to be a part of, since 2009.\u201d But by then, the damage was done. Her reputation had been dragged through the mud by influential celebrities, including some she considered friends, and nearly every major media outlet, from People <\/em>to USA Today<\/em>. Taylor was left completely shattered. \u201cI didn\u2019t realise it was like a classic overthrow of someone in power\u2014where you didn\u2019t realise the whispers behind your back, you didn\u2019t realise the chain reaction of events that was going to make everything fall apart at the exact, perfect time for it to fall apart.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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