Taylor’s fourth time around obliterated her previous box office revenue and delivered an electrifying show that reached many new heights for her — literally, as she danced on a massive rotating platform the entire duration of “Shake It Off.” The “1989 World Tour” included a massive roster of nightly special guests, some of whom weren’t even musicians. It became Taylor’s highest grossing and most attended tour at the time.
One aspect why the “reputation” album cycle is viewed at as an enormous success for Taylor is her mammoth “reputation Stadium Tour”, an all-stadium run. It broke attendance and money records in many places, but maybe more importantly, it was remarkably well-received. The larger-than-life show was the culmination of everything Taylor had done in concert.
“Lover Fest” is Taylor’s planned sixth concert tour and first music festival tour, in support of her seventh studio album, “Lover” (2019). The tour was originally scheduled set to begin on April 5, 2020, and conclude on August 1 of the same year. In April 2020, following growing concerns over the COVID-19 pandemic, all festival dates were cancelled. The impact of the releases of “folklore” and “evermore” to “Lover Fest” are unknown.