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Incredible Things
Fragrance | 2014
Incredible Things is Taylor’s fifth fragrance. It was first released in October 2014 and draws its name from the lyric “I could show you incredible things” in her hit song Blank Space. The perfume’s bottle design was inspired by Taylor’s own watercolor paintings, featuring a soft, artistic aesthetic that reflected her personal creativity.
Table of Contents
Background and Creation
Incredible Things—a floral and woodsy scent with base notes of creamy musk, Madagascar vanilla, and white amber—hit the shelves in 2014 during Taylor’s original 1989 era. The final Taylor Swift brand perfume was a mature departure from her past scents:
«I think one of my favorite things about this fragrance is that we wanted to go with something bold. If I were to put symbolism to each one of the fragrances, the ones before now would've represented love. And in my mind, this one represents life.»
The fragrance was designed to capture a sense of wonder, optimism, and personal empowerment—qualities Taylor wanted to reflect both in her music and her public persona at the time. The creative process for Incredible Things involved blending notes that mirrored this concept. With vibrant top notes of pink pepper and grapefruit, the fragrance opens with a bright and refreshing burst. As the fragrance unfolds, a mesmerizing heart composed of rich vanilla orchid, wild passionflower, and the soft nuances of suede flower unfolds, creating a warm and inviting floral bouquet. Finally, the scent settles into a sultry base of white amber, musk, Madagascar vanilla, and Haitian vetiver, leaving a lasting impression that is both creamy and savory.
Fragrance Profile
- Fragrance Family: Woodsy-floral (Oriental)
- Top Notes: Grapefruit, pink pepper
- Heart Notes: Vanilla orchid, wild passion flower, suede flower
- Base Notes: White amber, musk, Madagascar vanilla, Haitian vetiver
Packaging
The bottle of Incredible Things was inspired by Taylor’s own watercolor paintings, giving it a soft, artistic, and whimsical feel:
«I love that the images that we've used for this fragrance are based on watercolors that I've made.»
Pastel washes of pink, peach, and gold adorned the flacon, which was topped with a simple yet elegant cap. The perfume came in a sturdy box featuring matching watercolor designs, making it not only a fragrance but also a collectible item for fans. Fun fact: The watercolor print of Taylor’s silhouette profile is based on this picture, taken at the 2013 CMA Awards 2013).
Photoshoot
The photoshoot for Incredible Things was set in a light-filled New York City art studio, emphasizing creativity and openness. Taylor was photographed in a casual yet stylish ensemble of denim shorts and a loose-fitting white tank top, her hands covered in vibrant watercolor paints. The imagery reflected the artistic and bold spirit of the fragrance, capturing a sense of spontaneity, freedom, and youthful creativity. The campaign successfully tied the scent’s playful yet sophisticated personality to Taylor’s own artistic sensibilities, making it a true reflection of her vision.
Release and Promotion
The launch of Incredible Things coincided with the start of Taylor’s 1989 era, allowing the campaign to capitalize on her record-breaking album and upcoming tour. The fragrance was promoted through a combination of print and digital campaigns, highlighting the art-inspired visuals from the New York City studio photoshoot. Fans got a behind-the-scenes look at Taylor experimenting with colors, reflecting the playful and creative energy of the scent. Incredible Things was also expanded into a full collection of products, including body lotion, body wash, bath gel, and fine fragrance mist, allowing fans to experience the scent in multiple forms.
«Gratitude, adventures, spontaneity are all elements that I wanted to capture with the campaign of this fragrance. I just know I loved creating it!»
Incredible Things was the last fragrance Taylor released in collaboration with Elizabeth Arden, concluding her partnership with the brand.
General Information
| Released | October 1, 2014 |
|---|---|
| Label | Elizabeth Arden |
| Tagline | Nice to meet you, where you been? I could show you incredible things. |
Perfume Packaging
Incredible Things
Behind the Scenes