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Incredible Things

Fragrance | 2014

Incredible Things was Taylor’s fourth perfume. It’s name came from her song “Blank Space“, using the lyric “I could show you incredible things”. The look of the bottle was inspired by Taylor’s watercolor paintings. It was first released in the fall of 2014.
“Nice to meet you, where you been? I could show you incredible things.” Taylor launched her fifth fragrance called Incredible Things in the fall of 2014, after the debut Wonderstruck from 2011, its flanker Wonderstruck Enchanted from 2012, followed by Taylor by Taylor Swift and its spin-off Made of Starlight from 2013.
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A reflection of Taylor’s romantic spirit and modern artistry, Incredible Things was an intriguing “floriental” fragrance. Like Taylor herself, the scent was fresh, feminine, and unforgettable. It was composed of velvety petals and creamy woods wrapped in a soft veil of vanilla and musk. Pink pepper, sparkling grapefruit, and wild passion flower create desire. Inspired by the lyrics from Taylor’s song “Blank Space”, the rich sophistication of this fragrance instantly captured attention.


The bottle was white and opaque, decorated with watercolor print of Taylor’s silhouette profile (based on this picture, taken at the CMA Awards 2013) with a gold cap. On the bottom of the bottle there was text saying “Taylor Swift Incredible Things” in black.


Many products were made using the scent of Incredible Things. It was made as not only a perfume but as a body lotion, body wash, bath gel and fine fragrance mist.
General Information
ReleasedOctober 1, 2014
LabelElizabeth Arden
TaglineNice to meet you, where you been? I could show you incredible things.
Perfume Packaging
Incredible Things
Behind the Scenes