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Fragrance | 2011

Wonderstruck is a women’s fragrance from Elizabeth Arden, Inc. Endorsed by Taylor, it took its name from her song “Enchanted“, which reflected on the first impression one person has of another: “I’m wonderstruck blushing all the way home”. The tagline for the fragrance is “The beginning of something magical”.
Wonderstruck was released in the US on October 21, 2011. Together with Justin Bieber’s Someday, it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent. It remains Taylor’s best-selling perfume.

There were many products in the Taylor store that were evolved around Wonderstruck. It was not only a perfume, it also came in a Body Lotion and a Bath Gel. Around the time Wonderstruck was released, a Taylor coin purse was put on sale. It resembled the box the perfume came in. Buying the perfume sometimes also came with a free coin purse.

Later, during the “13 Days of Taylor” sale in December 2013, a package including the coin purse was released. It had a charm bracelet, the coin purse, and three rollerballs of all the perfumes Taylor had made up until then, including Wonderstruck. The coin purse and the package were no longer available.
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The Wonderstruck bottle was purple and gold. There was a charm bracelet hanging off the top. There were three charms on it, a bird charm, a bird cage, and a star. On the purple part of the bottle, there was text saying “Wonderstruck Taylor Swift”. It came in a box with different patterns on it, Taylor said that she got inspiration for the box from different fabrics she saw while she was on tour. The rollerball was a simple white glass tall cylinder with a purple lid.


Wonderstruck was described to have top notes of raspberry, freesia and blackberry, middle notes of honeysuckle, hibiscus and vanilla and base notes of peach, amber, sandalwood and musk.

Product Description

According to its description at Amazon.com: “Wonderstruck is that awe-inspiring feeling that comes from experiencing something magical. Eclectic and traditional with a whimsical flair, every element of the brand is authentically Taylor. A charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence. The flawless beauty of freesia, apple blossom and raspberry spark a swirl of vibrancy and feminine allure. In the heart, a sweet surprise of blissful vanilla is embellished by airy, sun drenched honeysuckle and white hibiscus. Notes of golden amber and sandalwood are woven with a kiss of lush peach.”

Wonderstruck: Teaser

General Information
Released October 2011
Label Elizabeth Arden
Tagline The beginning of something magical
Perfume Packaging
Wonderstruck: Chapter 1
Wonderstruck: Chapter 2
Behind the Scenes